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How Mingren Built a Brand–Distributor Community of Shared Interests
Mingren's distributor model combines stable supply, protected economics, joint responses to competition, and co-created local-market programs—a practical alternative to purely transactional channel relationships.
New DistributionEveryone Is an AI Singing King! JDB's Asian New Voice Co-Branded Series Officially Debuts
This summer, national herbal tea brand JDB is stirring up a music storm. Recently, JDB announced a cross-industry collaboration with Asia's first cross-border singer cultural exchange music variety show "Asian New Voice," launching the JDB Asian New Voice co-branded series. The collaboration not only interprets Gen Z's individual attitudes through six themed designs but also creates an immersive experience from taste to hearing through the tech-interactive "Can-Snatching AI Singing King" gameplay. As the exclusive title sponsor of "Asian New Voice," JDB further demonstrates the inheritance and integration of traditional Chinese health culture represented by intangible cultural heritage herbal tea in the new era while promoting Asian music cultural exchange.
New DistributionNational Benchmark Distributor Deep Study Tour - 8th Stop Xi'an Jiapin Yunshi, Complete Success!
On May 27, the 8th stop of the National Benchmark Distributor Deep Study Tour at Xi'an Jiapin Yunshi concluded successfully. The study tour focused on topics such as how Jiapin Yunshi achieved annual sales of 1 billion yuan in 6 years, a cautionary guide for distributors on B2b supply chain platforms, practical B2b startup operations, and Jiapin Yunshi's product strategy and tiered management. Following the Hefei tour on May 17, this event attracted nearly a hundred distributor owners from across the country.
New DistributionXiaoguan Tea Enters the Bottled Tea Market, First Batch Sells Out Online Within 2 Hours
On May 21, 2025, Xiaoguan Tea held a launch event for its new high-aroma sugar-free tea in Beijing, responding to consumer demand for healthy, authentic tea drinks. The product, developed with proprietary Kung Fu tea extraction technology, sold out online within two hours of the event.
New DistributionTsingtao Brewery Healthy Beverages Joins Hands with Spring Airlines, Colorful Aircraft Maiden Flight Ceremony and Strategic Cooperation Signing Ceremony Successfully Held
On May 16, 2025, Tsingtao Brewery Healthy Beverages partnered with Spring Airlines to hold the maiden flight ceremony of a painted aircraft and the strategic cooperation signing ceremony at Shanghai Hongqiao Business Aviation Base. The cooperation stems from the deep alignment between the two parties in brand, quality, and philosophy, and will bring a unique travel experience to passengers.
New DistributionRT-Mart, Which Didn't Join 'Pang Reform', Achieves Turnaround to Profit
In recent years, low prices have swept through China's retail industry, and hypermarket businesses have been retreating under pressure from membership stores, snack stores, community group buying, and other retail formats. According to data from the National Bureau of Statistics, the number of chain supermarket closures in China reached 12,000 in 2024, with the closure rate up 2.3 percentage points from 2023, and regional supermarkets accounting for 68% of closures, further compressing the survival space of traditional hypermarkets. To survive, many leading supermarket chains last year embarked on adjustment reforms, including Better Life, Jiabaili, Yonghui Superstores, Wumart, Heli, and others. In contrast, RT-Mart, the 'king of supermarkets,' when mentioned externally, often quotes its founder's words: 'We defeated all competitors but lost to the era; when the era abandons you, it doesn't even say goodbye.' Last year, aside from news of being sold, Gaoxin Retail seemed quiet in its operational measures. But it was this quiet RT-Mart that achieved a turnaround to profit in fiscal year 2025, delivering a commendable report card.
New DistributionNongshim Shin Ramyun Tukbag Launches, Partnering with Xu Minghao to Ignite Gen Z's 'Spicy Economy'
As the consumer market upgrades and demands diversify, the instant noodle industry is moving away from 'price wars' toward 'value breakthroughs'. Nongshim recently launched its new product, Shin Ramyun Tukbag, introducing a memorable layered flavor concept—'milky spicy'—and announced a celebrity endorsement with a creative TVC, targeting the youth market through sensory stimulation and content expression. This year marks Nongshim's milestone 60th anniversary, and since its founding in 1965, the company has been committed to integrating health and taste into consumers' lives, continuously innovating and expanding its product lines to explore new paths for industry development.
New DistributionNational Benchmark Distributor Deep Study Tour: Seventh Stop Hefei Laiyoupin Concludes Successfully
From May 16 to May 17, the seventh stop of the National Benchmark Distributor Deep Study Tour, held in Hefei at Laiyoupin, concluded successfully. The tour focused on topics such as cost-saving supermarket operations, product management, cooperation opportunities with Laiyoupin, circulation transformation and integrated production-supply-marketing, and strategies for distributors in existing markets. Over 60 distributor owners from across the country engaged in in-depth discussions with industry experts.
New DistributionMeiji Launches Strategic New Product 'Meiji Zhen Hao He Niu Rui' in Response to Call to Boost Fresh Milk Consumption
On May 19, 2025, century-old food brand Meiji appeared at SIAL Shanghai, a global food and beverage industry event. From May 19 to 21, the 2025 SIAL International Food Exhibition was held at the Shanghai New International Expo Centre, attracting over 5,000 exhibitors from 75 countries and regions. Meiji, which has always practiced the concept of 'Creating and Sharing New Health Concepts,' brought its new product 'Meiji Zhen Hao He Niu Rui' to this international event. As one of Meiji China's strategic products for 2025, the launch of 'Meiji Zhen Hao He Niu Rui' not only enriches Meiji's product matrix in China's dairy market but also provides Chinese consumers with a high-value product through a new drinking experience that is 'free from milky odor and with a clean aftertaste.'
New Distribution2025 Ice Cream Selection Guide: How Andros Becomes the Growth Code for Distributors
As summer approaches, competition in the ice cream market is heating up. With the wave of consumption upgrades, consumer demand for ice cream has evolved from simple refreshment to a pursuit of quality, taste, and social attributes. In this trend, GELATO is rapidly becoming the focus of foodservice ice cream selection. How to find high-repurchase, high-premium, and highly adaptable bestsellers in fierce market competition? Andros, a French fruit expert with a century-long history, provides full-chain growth solutions for B-end groups such as distributors.
New DistributionChina's Offline Beer Market in 2024: Four City Archetypes and One New Channel
Research covering nearly 4,500 comparable beer distributors and 177 cities shows a contracting but highly differentiated market, with premiumization, service quality, and discount stores creating selective growth.
New DistributionThe Era of Integrated Production-Supply-Marketing: 80% of Distributors Will Be Eliminated!
China's FMCG distribution industry is undergoing a historic transformation. In an economic downturn, the positions of producers, distributors, and retailers are weakening, with distributors being the most vulnerable. However, distributors will not be completely eliminated. Long-term trends include retailers directly connecting with brands, discount stores and supermarkets building their own logistics, accelerated industry consolidation, and data capabilities replacing traditional relationship-based intermediation. Japan's experience shows that surviving distributors are either large, comprehensive players or small specialized ones, offering a model for Chinese distributors to adapt.
New DistributionThe Battle of "Hundred-Billion Subsidies" Has Finally Reached Food Delivery Platforms
JD Food Delivery launched hundred-billion subsidies, and Meituan followed, emphasizing that over the next three years, Meituan will invest a total of 100 billion yuan in the catering industry. With subsidy deals and public opinion battles, Meituan and JD.com stole the spotlight in April, attracting attention from consumers, merchants, and riders. Under this heat, marketing subsidy actions can achieve twice the result with half the effort. As the war of words intensifies, what is Ele.me doing? The "red-yellow" battle: what is the "blue" doing? The fierce battle between JD.com and Meituan has many wondering—"What exactly is Ele.me doing?"
New Distribution14,379 Franchised Stores, 99.5% Revenue from Product Sales: 'Mingming Henmang' Files for Hong Kong IPO
On the evening of April 28, according to Hong Kong Stock Exchange documents, Hunan Mingming Henmang Commercial Chain Co., Ltd. ("Mingming Henmang") officially submitted its listing application to the Hong Kong Stock Exchange. This marks the first independent IPO attempt in the fiercely competitive snack hard-discount retail sector over the past two to three years. Leveraging low gross margins and high turnover, with "low-price inclusivity" at its core, Mingming Henmang achieved a remarkable three-year revenue leap, becoming a focus of capital market attention.
New DistributionThe 6th Stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods Concluded Successfully!
From April 25 to 26, the 6th stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods concluded successfully. The tour focused on topics such as business development guidelines for urban snack food distributors, analysis of snack food category operation models, self-upgrading and breakthrough for distributors, and warehouse management that improved order picking fulfillment rate to 99.95%. Over 120 distributor owners from across the country gathered to engage in in-depth discussions with Yuan Lai, Chief Content Officer of New Distribution; Liu Lina, Chairman of Hefei Baili Foods; Yang Jinhu, General Manager of Hefei Baili Foods; and Kong Ming, Chief Product Operations Expert of Zhoupu Data.
New DistributionFifth Stop of the "B2b Platform Distributor In-depth Study Tour" - Dongguan Caihua Trading (Yueheji) Concluded Successfully!
From April 18 to 19, the fifth stop of the "B2b Platform Distributor In-depth Study Tour" was successfully held at Dongguan Caihua Trading (Yueheji). The tour focused on topics such as avoiding pitfalls in B2b supply chain platforms, the correct logic of B2b platforms with annual sales of 2.5 billion yuan, 23,000 stores, and 4,000 SKUs, warehouse and distribution cost leaks, store classification management, and 52-week category activity planning, as well as deep store control and retail supply cooperation.
New DistributionChina's FMCG Channel Transformation in 2024–2025
A survey of 85 leading consumer brands maps the rise of discount, instant retail, and specialist channels—and shows why brands and distributors need deeper specialization, data sharing, and ecosystem coordination.
New DistributionXiwang 2025 Brand Launch | Reshaping the Benchmark of Sports Nutrition with Sports DNA
On the morning of March 30, the Xiwang 2025 brand launch was held at the Hilton Dalian. With "scientific nutrition + sports IP" as the engine, the brand unveiled its new strategic layout, opening a new era of sports nutrition against the backdrop of the deep integration of national fitness and the sports industry. Attendees included representatives from CSIG, AJ Auxerre, Dalian Yingbo, sports and consumer media, and key channel partners, who delivered speeches at the event.
New DistributionIndustry News | First China FMCG 'Golden Cypress Award · Distributor Award' Winners Announced!
On February 13, 2025, New Distribution officially announced the first China FMCG 'Golden Cypress Award' selection. The awards include three major honors: Supply Chain Service Provider, Digital Service Provider, and Distributor. The winners were revealed at the 10th China FMCG Innovation Conference and related events held from March 17 to 19, 2025. Among them, 12 companies won the Distributor Award.
New Distribution重磅 I 首届中国快消“金柏奖·数字化服务商奖”获奖企业名单发布！
On February 13, 2025, New Distribution officially announced the first China FMCG 'Golden Cypress Award' selection. The awards include three major honors: Supply Chain Service Provider, Digital Service Provider, and Distributor. The winners were unveiled at the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & 4th China FMCG Distributor Conference, held from March 17 to 19, 2025. Among them, 12 companies won the 'Golden Cypress Award · Digital Service Provider'.
New DistributionHow POSM Must Adapt to New Retail Formats
Sam's Club, snack discount stores, Walmart, Freshippo, and Pangdonglai show that point-of-sale materials must match a channel's position between extreme efficiency and immersive experience.
New DistributionHsu Fu Chi's Four-Part Portfolio Innovation Strategy
Hsu Fu Chi used emotional color, savory premiumization, aroma, and nutrition as four innovation platforms, applying manufacturing depth and channel knowledge to extend classic Chinese snack categories.
New DistributionSupply-Chain Innovation for Growth in a Mature FMCG Market
Integrated fulfillment, channel matching, and digital supply-chain platforms can help brands and distributors reduce cost, deepen coverage, and find growth when market demand no longer expands easily.
New DistributionDeep Decoding: How New Alcoholic Beverage Brands Achieve Mainstream Success, Meijian Brings Fresh Insights
At a time when the alcohol industry needs confidence, this speech on new alcoholic beverages deserves attention. On March 17, the 10th China FMCG Innovation Conference was held in Chengdu, where Tao Shiquan, Chairman of Bottle Planet Group, delivered a speech titled "New Alcoholic Beverages, New World: Meijian's Strategy for Mainstream Success." Over the past four years, Meijian has shared insights on creating a second growth curve and embracing innovation. As the pioneer of China's new alcoholic beverage segment, these speeches document the company's strategic evolution. This year, Meijian's New Year wine performed exceptionally well, signaling the entry of new alcoholic beverages into a mainstream development cycle.
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