FIRST-PARTY EVIDENCE
Original research on China’s FMCG distribution
Evidence-led New Distribution research briefs with explicit samples, methods, page-level sources, limitations, bilingual pages, and machine-readable editions.
RESEARCH BRIEF 01
China’s FMCG Distribution in 2026: Six Structural Shifts Across Distributors, Instant Retail, and Supply Chains
Independent New Distribution research with 366 medium-to-large distributors and 85 medium-to-large brand companies shows why China’s FMCG system is moving from single-channel scale distribution toward multi-channel, demand-matching, efficiency-led networks.
Read the evidence, method, and limitations →