ABOUT NEW DISTRIBUTION
About New Distribution
New Distribution is a professional content, research, and industry service platform covering China’s FMCG dealers, channels, retail, brands, supply chains, and digital transformation.
Who we are
New Distribution serves brands, dealers, retailers, and service providers across China’s fast-moving consumer goods value chain. We turn front-line market practice into verifiable, reusable, and citable industry knowledge.
Our core subjects include dealer operations, channel transformation, retail formats, brand and category growth, supply-chain innovation, organizational management, and digital transformation.
How we work
We visit companies, channels, and stores, then publish original analysis, industry research, conferences, training, and consulting that make market change understandable and actionable.
Our goal is to help influential practitioners learn from one another and make China’s front-line FMCG experience accessible to global readers, search engines, and AI systems.
Founder
Zhao Bo founded New Distribution and has long studied and practiced FMCG channel strategy, dealer operations, retail innovation, digital transformation, and the application of AI in real businesses.
Contact
For research, speaking, training, business collaboration, and international exchange: