On May 27, the 8th stop of the National Benchmark Distributor Deep Study Tour at Xi'an Jiapin Yunshi concluded successfully!

This study tour focused on the following topics:

What did Jiapin Yunshi do right to achieve annual sales of 1 billion yuan in 6 years?

Cautionary Guide for Distributors: B2b Supply Chain Platforms

Practical Course on B2b Startup Operations

Jiapin Yunshi's Product Strategy and Tiered Management

After concluding the Hefei tour on May 17, the Jiapin Yunshi tour was held on the 27th. Despite the tight schedule, nearly a hundred distributor owners from across the country participated. Guests including Yuan Lai, Chief Content Officer of New Distribution and initiator of Tameng, Jiapin Yunshi co-founders Fan Qi and Zhang Jun, more than 40 B2b platform coaches nationwide, and Yun Chuan, founder of Sheng Yihao Consulting, engaged in in-depth discussions on the tour topics.

Inside Jiapin Yunshi

This study tour continued the format of "classroom sharing + on-site visits + interactive Q&A," changing the traditional tour that visits without learning, truly achieving goals such as "hands-on experience, on-site learning, learning from others, and deep connections."

To help participants build intuitive understanding, the morning of the tour began with a visit to Jiapin Yunshi's 24,000m2 smart warehouse. Through on-site inspection of the entire warehousing-picking-distribution process and the intelligent AI sorting system, staff provided in-depth explanations of each step and answered participants' questions on the spot.

Then, in the theoretical study session, Zhang Jun, co-founder of Jiapin Yunshi, delivered a keynote titled "What Did Jiapin Yunshi Do Right to Achieve Annual Sales of 1 Billion Yuan in 6 Years?"

Zhang Jun detailed Jiapin Yunshi's startup, current status, achievements, and practical approaches to building internal strength, sharing everything without reservation.

Zhang Jun, Co-founder of Jiapin Yunshi

In the afternoon, Yuan Lai, Chief Content Officer of New Distribution and initiator of Tameng, shared "Cautionary Guide for Distributors: B2b Supply Chain Platforms."

Teacher Yuan Lai summarized 15 transformation suggestions, from business mindset to future directions, each analyzed objectively from a frontline perspective. He pointed out that B2b should be treated as a business growth path for sustained growth, not a short-term market dividend; it is a career or job, not a project or bonus; and it is a 100% top-priority project.

Yuan Lai, Chief Content Officer of New Distribution & Initiator of Tameng

Yun Chuan, founder of Sheng Yihao Consulting, shared "Practical Course on B2b Startup Operations."

How to use one set of goods to solve both scale and profit? Teacher Yun Chuan pointed out that SKUs are scarce resources for procurement. As the company's scale increases, it is necessary to continuously cut platform long-tail products, category long-tail products, and brand long-tail products.

Yun Chuan, Founder of Sheng Yihao Consulting

Fan Qi, founder of Jiapin Yunshi, shared whether B2b is viable, why some people fail, and what specifically should be done.

The entrepreneurial experience of Jiapin Yunshi made participants understand the importance of resilience.

Fan Qi, Founder of Jiapin Yunshi

In the final session, "Interactive Q&A," the speakers provided in-depth answers to participants' questions from the tour.

Why Visit Jiapin Yunshi?

Readers who have long followed New Distribution are familiar with Jiapin Yunshi—we organized a study tour to this company as early as 2023. Why revisit this year?

Although New Distribution has continuously output B2b methodologies, many distributors still face the practical dilemma of "knowing but not doing." Everyone knows that local supply chain business is a worthwhile venture, but how to build a sustainable profit model?

As a benchmark for regional FMCG supply chains, Jiapin Yunshi has annual sales of 1.2 billion yuan, covers 23,000 terminals, and has a 24,000m2 smart warehouse. Since its establishment, its software has been upgraded 5 times, with the latest iteration completed in April this year. Its success path is highly valuable for research.

New Distribution believes that for those who have visited before, a return visit can update their cognition; for those who have not participated in the Jiapin Yunshi tour, a systematic study tour is necessary to build a complete picture.

Jiapin Yunshi is worth close and repeated learning for distributor owners!

New Distribution hopes that through the Jiapin Yunshi study tour case, it can provide inspiration and thinking for more distributors, helping them avoid detours.