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Wanglaoji's Jidinghui Redefines Brand-Distributor Relations in a Mature Market
Jidinghui shows how FMCG brands and distributors can move beyond targets, policies, and inventory toward joint management of stores, occasions, sell-through, data, and regional growth.
New DistributionBreaking Through Beverage Innovation in 2026: Four Trends Reshaping Growth
Beverage innovation is moving beyond flavor, packaging, and price competition toward emotional occasions, precise light-function benefits, category fusion, and data-driven channel customization.
New Distribution101 FMCG Listed Companies Release Q1 Reports: 71 See Revenue Growth, 37 See Net Profit Decline
In Q1 2026, FMCG listed companies' results were released, with growth quality more noteworthy than mere revenue changes. Consumer demand is in a mild recovery phase, with varying paces across categories, while raw material prices, channel structures, expense investments, and inventory cycles are reshaping profit performance. Thus, some companies show modest revenue growth but clear profit recovery, while others see scale recovery but need verification of cash flow and earnings quality.
New DistributionIndustry Milestone | FMCG KBS Officially Launched: Large Models Don't Understand FMCG, So FMCG Professionals Take Matters into Their Own Hands
At the AI Application Forum of the 2026 China FMCG Conference (CFC) held in Hangzhou on May 27, 2026, Ren Wenqing, CEO of New Distribution, delivered a keynote speech highlighting the core challenge facing the FMCG industry: large models are powerful but don't understand FMCG; companies want to keep up with this major technological transformation but generally don't know where to start—so how should the FMCG industry navigate its AI path? After the speech, representatives from five parties jointly launched FMCG KBS. Tsinghua University's Institute for Digital Government and Governance, Turing Artificial Intelligence Research Institute, and Qingtu Data jointly initiated the KBS concept in July 2025...
New DistributionAfter 30 Years of Selling 'Suan Le Nai', Jule Shares Finally Passes IPO Review on Its Fifth Attempt in Eight Years
Yesterday, the Beijing Stock Exchange Listing Committee's 53rd review meeting in 2025 concluded, and Sichuan Jule Food Co., Ltd. (hereinafter 'Jule Shares') successfully passed its initial public offering application. From its first prospectus submission to the Shenzhen Stock Exchange main board in 2017, through four setbacks, and finally pivoting to the Beijing Stock Exchange, Jule Shares' listing journey has spanned eight long years. During this period, the company faced a warning letter from the CSRC due to internal control deficiencies and the sudden death of its founder during the sprint. After five attempts in eight years, the capital market doors have finally opened, but for a regional dairy company highly tied to Sichuan and heavily reliant on a single product, the real storm is just beginning.
New DistributionYanjing Beer's Second Transformation: Product, System, and Partner Growth
After five years of profit expansion and the rise of U8, Yanjing Beer entered its next strategy cycle with a national growth plan centered on product structure, operating reform, digital capability, and distributor profitability.
New DistributionAI in FMCG Starts on the Front Line
AI creates real value in FMCG only when it enters sales, stores, inventory, spending, channel management, and day-to-day operating decisions.
New DistributionShisheng's “Live Soy Sauce” and the Search for a New Premium Standard
After zero-additive and organic claims became crowded, Shisheng used long fermentation, membrane filtration, measured enzyme activity, and export credentials to propose a differentiated premium soy sauce category.
New DistributionFrom Brewing Beer to Brewing Life Scenes: China Resources Snow's 'Play Beer Market' Officially Opens on May Day
This May Day, a striking slide appeared in Bao'an, Shenzhen—not in an amusement park, but in a beer town. Sliding down it, you're greeted by a 1,000-square-meter open market, over 30 craft beers, 50+ curator brands, Cantonese music live performances, and swing dance experiences. This is the 'Play Beer Market' launched by China Resources Snow Breweries at the BREWTOWN Beer Town in Shenzhen, officially opening on April 30. But if we only see it as a holiday promotion, we underestimate its strategic significance.
New DistributionFlash Warehouses Must Compete on Supply Chain, Not Traffic
China's instant-retail flash warehouses are moving beyond subsidy-led expansion. Sustainable operators need differentiated assortments, reliable long-tail supply, efficient product onboarding, and stronger store-level economics.
New DistributionThe 12th Stop of the Tower Alliance Benchmark Distributor Study Tour: Guizhou Fang Wang Yuan, a Complete Success!
On April 10, the 12th stop of the Tower Alliance Benchmark Distributor Study Tour, held at Guizhou Fang Wang Yuan Trading, concluded successfully. Distributor owners from across the country gained a comprehensive understanding of how Fang Wang Yuan, in the fifth-tier city of Bijie, Guizhou, achieved annual sales exceeding 100 million yuan through 13 years of deep cultivation in the condiment and grain-oil category, and explored its complete transformation path from traditional brand agency to category operation, as well as its core methodology for thriving against industry headwinds.
New DistributionHangzhou Debut! 2026 CHINASHOP Reshapes Retail Innovation with 'Service Quality Enhancement'
2026 marks the start of China's 15th Five-Year Plan, signaling the end of the era where distributors and retailers could rely on scale expansion for easy wins, making deep competition in the existing market a required course. The core contradiction is that consumer demands have changed—have our services kept up? From April 15-17, 2026, the 26th China Retail Industry Expo (2026 CHINASHOP) will debut in Hangzhou, themed 'Service Quality Enhancement,' responding to the industry's shift from 'transaction-driven' to 'experience-driven'.
New DistributionGenki Forest's Young Product Innovation Laboratory
Genki Forest gives young product managers a public testing stage, a pilot factory, and an agile R&D system so that more small ideas can become testable products before the market decides their future.
New DistributionWhy ViVi Is Taking Soy Milk Into China's Foodservice Channel
ViVi is moving from powdered breakfast soy milk toward ready-to-drink products designed for breakfast, spicy dining, banquets, and restaurant operations, supported by a new distributor service model.
New DistributionChina Resources Beer 2025 Annual Report: Beer Profit Surges 17.4%, Baijiu Pain Does Not Alter Long-Term Course
On March 23, China Resources Beer (00291.HK) held its 2025 annual results conference in Hong Kong. On the surface, due to a 2.877 billion yuan impairment of baijiu goodwill, the company's profit attributable to shareholders was 3.371 billion yuan. However, excluding special items such as goodwill impairment, relocation gains, and capacity optimization, profit attributable to shareholders reached 5.724 billion yuan, up 19.6% year-on-year. Beer business EBITDA increased 17.4% year-on-year to 9.611 billion yuan. Consolidated turnover was 37.985 billion yuan, with cumulative growth of 6.537 billion yuan during the 14th Five-Year Plan period.
New DistributionFrom Craft Innovation to Industry Leadership: Akuan Food Redefines Health Standards in Convenience Food with Zero-Frying Technology
Under the national 'Healthy China 2030' initiative, the 'Three Reductions, Three Healths' campaign is gaining momentum. The convenience food industry faces the question of how to protect national dietary health while maintaining convenience and taste. Akuan Food's release of the 'Zero-Frying (Non-Fried) New Healthy Convenience Food Development Report Blue Book' provides a significant answer, marking a shift from individual product innovation to industry-wide consensus and technological leadership.
New DistributionWhen Sparkling Juice Becomes a New Staple in Foodservice, How Does Jiuri Validate Category Value with 'Four-Exhibition Linkage'?
In March, the 2026 Spring Sugar Fair arrived as scheduled. This year, Jiuri, a brand deeply rooted in the imported food sector for 18 years, made a decision that drew industry attention—breaking the conventional single-hall model to debut at the fair with a 'four-exhibition linkage' across Western Expo City 10F, Century City S8F, Tibet Hotel 218, and Crowne Plaza Zongfu 2F. This is not merely an expansion of booth space but a deep confidence in the commercial value of the 'sparkling juice' niche and a strategic declaration to find incremental growth in an era of stock competition.
New DistributionThin Margins, High Inventory, Strict Compliance? On March 15, the Dealer Annual Training Course Arrives
Dealers are facing tough times: shrinking profits, mounting inventory, and stricter tax compliance. To help dealers navigate these challenges, we are hosting a special pre-event training course during the CFC China FMCG Conference, featuring three experts who will provide practical solutions on profit improvement, compliance, and business model transformation.
New DistributionLee Kum Kee's Omnichannel Spring Festival Marketing System
Lee Kum Kee connected product use, auspicious New Year meanings, retail experience, instant delivery, e-commerce, social co-creation, and cross-category collaboration around one adaptable creative idea.
New DistributionFMCG Distributors' Guide to 'Raising a Lobster': First Understand What It Is, Then Decide How to Use It
Recently, a phrase has been trending in social circles: 'Have you raised a lobster?' This 'lobster' refers not to the culinary delicacy but to OpenClaw, an open-source AI agent that has suddenly gained popularity. Its icon resembles a red lobster, so the process of installing, deploying, and fine-tuning OpenClaw is vividly called 'raising a lobster.' Its rise to fame isn't just for fun; it represents something more significant: AI is moving from 'conversation' to 'taking action for you.' This is something distributors should take seriously, as the FMCG industry is ripe for such transformation.
New Distribution10 Days to Go! Unilever, Wilmar, Yili, Uni-President, Lee Kum Kee, Yanjing Beer, Panpan, C&S and More Gather at CFC for a Grand Event!
In 2026, the FMCG industry's most critical keyword is not involution or anxiety, but 'oversupply.' The industry has entered a new stage of comprehensive surplus, where traditional growth logic driven by channel push, distribution expansion, and promotional spending is failing. The CFC 2026 11th China FMCG Conference, themed 'Advance Toward the C-End,' brings together 100+ top practitioners and 3000+ FMCG elites over three days to systematically deconstruct the key paths from cognitive upgrade to operational implementation.
New DistributionWhere Is the Next Growth Frontier for China's FMCG Industry?
In an era of oversupply, FMCG growth is shifting from channel dividends and distribution coverage toward consumer demand, instant retail, retail remodeling, private labels, global markets, AI, and cross-industry coordination.
New DistributionWahaha Suddenly Deregistered? Zong Fuli Makes Another Cut!
Wahaha's strategic restructuring is entering its most decisive phase. On February 5, the cancellation filing of Hangzhou Wahaha E-commerce Co., Ltd. put Zong Fuli's 'streamlining plan' back in the spotlight. This core subsidiary, where she serves as legal representative with a registered capital of 200 million yuan, was once the cornerstone of Wahaha's online transformation, but now it is coming to an end via 'resolution to dissolve'. This marks the sixth Wahaha-affiliated company Zong Fuli has cut since July 2025.
New DistributionFrom 'Channel Distribution' to 'Winning Hearts': The Second Growth Curve for FMCG Lies in the C-End
A senior FMCG brand marketing executive recently lamented, 'We've done all the right moves, invested all the required budgets, and the team is working harder than ever—so why is growth still missing?' This is not an isolated case. From 2025 to 2026, the FMCG industry is undergoing a profound transformation: the old deep distribution tactics of 'over-stocking, over-distributing, over-merchandising, and over-promoting' are visibly failing. The market is no longer one where simply 'distributing more and filling shelves' guarantees success.
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