When it comes to supermarkets in Henan, many people's first reaction is Pangdonglai. However, from the perspective of a brand looking to enter the market, focusing solely on Pangdonglai is far from sufficient.
As of August 2026, the New Distribution FMCG Insider has surveyed 25 sample regional supermarkets in Henan, covering 18 prefecture-level cities in the province.
These include cross-regional networks such as Pangdonglai, Dazhang, Xiyahemei, Wandelong, and Dennis, as well as city-level leaders like Wanguoyuan, Huanle'aijia, and Baixingliangfan, along with numerous commercial nodes deeply rooted in county markets.
The true characteristic of Henan's supermarket landscape is not a single enterprise covering the entire province, but the long-term coexistence of a "provincial network + city champions + county nodes."
Zhengzhou is home to a variety of retail formats, including Dennis, Xianfeng Life, Huayu Baijia, Nongfu · Mr. Liu, and Taoxiaopang, making it ideal for new product trials, brand showcasing, and headquarters partnerships.
Luoyang has Dazhang; Xinyang has Xiyahemei; Nanyang has Wandelong; Zhoukou has Wanguoyuan; Zhumadian has Huanle'aijia and Xiyingmen; Puyang has Baixingliangfan.
Many of these regional companies may not be well-known nationally, but they enjoy strong consumer loyalty, supply chain capabilities, and outlet coverage locally.
What is more noteworthy is that these regional supermarkets have not stood still. Over the past year, while Xianfeng Life, Huayu Baijia, and Taoxiaopang continued to expand, Wanguoyuan, Huanle'aijia, and Baixingliangfan have been undergoing continuous renovation. Fresh food, prepared food, bakery, private brands, and in-store services have been strengthened, and regional retailers are shifting from simply "selling goods" back to the core of product strength and operational efficiency.
The above represents only some of the core findings from this research. Join the FMCG Insider to view the full version of the "Map of Regional Supermarkets in Henan."
When it comes to supermarkets in Henan, many people's first reaction is Pangdonglai. However, from the perspective of a brand looking to enter the market, focusing solely on Pangdonglai is far from sufficient.
As of August 2026, the New Distribution FMCG Insider has surveyed 25 sample regional supermarkets in Henan, covering 18 prefecture-level cities in the province.
These include cross-regional networks such as Pangdonglai, Dazhang, Xiyahemei, Wandelong, and Dennis, as well as city-level leaders like Wanguoyuan, Huanle'aijia, and Baixingliangfan, along with numerous commercial nodes deeply rooted in county markets.
The true characteristic of Henan's supermarket landscape is not a single enterprise covering the entire province, but the long-term coexistence of a "provincial network + city champions + county nodes."
Zhengzhou is home to a variety of retail formats, including Dennis, Xianfeng Life, Huayu Baijia, Nongfu · Mr. Liu, and Taoxiaopang, making it ideal for new product trials, brand showcasing, and headquarters partnerships.
Luoyang has Dazhang; Xinyang has Xiyahemei; Nanyang has Wandelong; Zhoukou has Wanguoyuan; Zhumadian has Huanle'aijia and Xiyingmen; Puyang has Baixingliangfan.
Many of these regional companies may not be well-known nationally, but they enjoy strong consumer loyalty, supply chain capabilities, and outlet coverage locally.
What is more noteworthy is that these regional supermarkets have not stood still. Over the past year, while Xianfeng Life, Huayu Baijia, and Taoxiaopang continued to expand, Wanguoyuan, Huanle'aijia, and Baixingliangfan have been undergoing continuous renovation. Fresh food, prepared food, bakery, private brands, and in-store services have been strengthened, and regional retailers are shifting from simply "selling goods" back to the core of product strength and operational efficiency.
The above represents only some of the core findings from this research. Join the FMCG Insider to view the full version of the "Map of Regional Supermarkets in Henan."
