Snack stores have driven prices down to 8.8 yuan and 9.9 yuan, while supermarkets still charge slotting and display fees, and the costs of staff, warehousing, and delivery continue to rise.

In the past, a few brands and a few display cabinets were enough to make money. Now, if you want to take on a whole-district contract, you have to add products, supply chain, and a team, and there is no certainty when the investment will be recouped.

In recent years, we have seen the same shift across multiple regions: fewer and fewer distributors are doing bulk food, and the ones that remain are looking for new ways to grow.

👉 The questions people care about are already very specific—with stores, salespeople, and a delivery network, how can you turn these resources into a bulk food business that can grow sustainably?

💡 In Xi'an, we found such an example.

Baiyuanbao started with 3,000 community stores and fresh food stores, and over seven years grew its bulk food business from zero to 200 million yuan. Today it covers more than 4,000 retail outlets, with 85% directly served and delivered by its own sales team.

Facing the same low prices at snack stores, changes in supermarket traffic, and declining bulk food margins, why has Baiyuanbao been able to turn bulk food into a new growth pillar? How did it select stores from its existing retail network, build its product portfolio, organize its team, and eventually build a bulk food business worth 200 million yuan?

⭕️ On this study tour, we will focus on four things:

First, how to select suitable stores for bulk food from existing community and fresh food stores; Second, how to shift from single-brand supply to full-category portfolio assembly; Third, how to build business, warehousing & delivery, and service teams that match more than 4,000 retail outlets; Fourth, how to start from one display cabinet and gradually scale bulk food to 200 million yuan.

💡 On August 25, Xin Jingxiao, together with Tameng, organized a study tour to Baiyuanbao Trading, where they will deconstruct its "specialty model" approach, product mix, and retail operation methods.

👉 If you are interested in Baiyuanbao's bulk food "specialty" approach, you are welcome to join the "Bulk Food Distributor Contracting Model Discussion Group" for pre-registration.