If you're still using 10-year-old methods for the 2025 FMCG business— Your customers are leaving, your profits are evaporating, and your competitors are eating your market. If you're thinking about— ❓ What do consumers really want? How to shift from "production-oriented" to "demand-driven"? ❓ Discount retail expansion, traditional retail reform, instant retail acceleration... Which tracks still have dividends? ❓ Distributor transformation is urgent—where is the way out? ❓ How to use digitalization + AI to restructure the supply chain, reduce costs and increase efficiency? ❓ In 2025, which new channels are exploding? Which categories are growing? Which models are making money? August 19-21, Shanghai, the 7th China FMCG Conference—answers for you!
7th China FMCG Conference Conference Name: [New Demand·New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference Date: August 19-21, 2025 Location: Shanghai, China
In 2024, China's FMCG market is undergoing a deep "great tear": on one hand, listed companies' revenues are halved, and traditional channels continue to shrink; on the other, segmented tracks are advancing rapidly, and emerging brands are growing against the trend. Incremental dividends are fading, old experience is failing, and the market has entered a deep restructuring period driven by consumer-centricity and new demand driving new supply. This is not just a cyclical change, but a reconstruction of the underlying logic. "Brand dominance" gives way to "retail dominance," and the essence returns to "consumer dominance." Whoever can discover and meet new demand can rebuild the growth path! Whoever can build a more flexible and efficient new supply system can ride through the cycle! Based on this, this conference centers on the core theme of [New Demand·New Supply]. Over 3 days, there will be 1 main forum, 1 retail innovation conference, 1 distributor conference, 1 guest dinner gathering over 100 FMCG industry leaders, 4 parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme [New Demand·New Supply], the first day's main venue will bring together founders and executives from brand giants, industry experts, and top consulting platforms to deeply discuss the following seven core topics.
5th China FMCG Retail Innovation Conference Discount retail expansion, traditional retail reform, instant retail acceleration... In the past two years, the retail industry's huge waves have been fiercely impacting the old order of the FMCG industry. Some are lost in confusion, while others seize the opportunities in change and achieve multiplied growth! 2024 is a very painful year, but also a year full of opportunities! The 5th China FMCG Retail Innovation Conference interprets retail transformation from an innovative perspective, building a platform for experience sharing, in-depth dialogue, and precise matchmaking among different roles in the industry chain, to seize the incremental dividends of the next 10 years! At the same time, the following five core topics will be presented on site.
5th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes. From the first to the fifth distributor conference, we clearly see the major changes distributors face in response to environmental changes, business model changes, operational method changes, role positioning, and a series of significant transformations. 80% of small and medium distributors will be eliminated, and only these 3 types of distributors will exist in the future!
- Regional category operators
- Specific retail operators
- B2b platform operators In the past, distributors played the role of "promoters" for brand owners; in the future, they must become "buyers" for retailers. Downstream retailers will become the first customers of distributors, and brand owners will be the second customers! The 5th China FMCG Distributor Conference will bring together benchmark excellent distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order! It will also release the "2025 China FMCG Distributor Business Condition Survey Report." At the same time, the following five core topics will be presented on site.
Ticket Purchase Channel Key Points! Buy a guest ticket now and get 2 exclusive industry reports:
- "2025 China FMCG Channel Transformation Research Insight Report"
- "2025 Brand Owner & Regional B2b Platform Strategic Cooperation Insight Report" Limited-time offer, first come, first served!