On June 19-21, the practical training course for dealer transformation to 'Commerce + B2b Supply Chain' in Luoyang concluded successfully! This 3-day, 2-night intensive program, centered on the core path of dealer transformation to 'Commerce + B2b Supply Chain', systematically deconstructed the methodologies and practical strategies of six course modules: 'startup rhythm + sales management + platform operations + warehouse and distribution management + product management + organizational management'. Participants also visited the 'Luoyang Hecai Commerce' practical base for hands-on learning, providing dealers with a clear transformation blueprint. Over a hundred dealer owners from across the country gathered in Luoyang for in-depth dialogues with senior industry experts. The practical course kicked off with a tour of Luoyang Hecai's modern warehouse. On June 19, 'New Distribution' organized participants to visit Luoyang Hecai's 10,000m² modern warehousing and distribution center. On-site staff provided detailed explanations of each process and answered participants' questions one by one, offering an intuitive understanding of the standardized operations of the entire warehousing, picking, and distribution process, deeply integrating theoretical knowledge with practical scenarios. In the afternoon, focusing on the startup rhythm of B2b platforms, Mr. Yunchuan, founder of Shengyihao Consulting and regional B2b supply chain expert, delivered a special sharing session titled 'Correct Startup Planning for Dealers Transforming to B2b', deeply analyzing how to use a single inventory to solve both scale and profit challenges. Yunchuan, founder of Shengyihao Consulting and regional B2b supply chain expert Following that, Mr. Yuan Lai, Chief Content Officer of New Distribution, systematically outlined the path for local dealers to build a B2b platform from 0 to 1, highlighting core modules such as product organization, business logic, and team management. Yuan Lai, Chief Content Officer of New Distribution The evening session continued with Mr. Zhao Bo, founder of New Distribution, who delivered a keynote titled 'The Win-Win Path of Xiaoxiang Feichi and Regional Franchising: An Opportunity for Regional Major Dealers to Rebuild'. He elaborated on industry trends and changes in the consumer era, emphasizing that 'regional major dealers need a platform of their own.' Zhao Bo, founder of New Distribution Mr. Luo Kai, General Manager of Luoyang Hecai Commerce, presented a complete transformation path from traditional commerce to 'Commerce + B2b' through his own enterprise's practical case, including methodologies for trading companies to do B2b, starting from 0 to 1, and key indicators and core strategies for trading companies doing B2b. Luo Kai, General Manager of Luoyang Hecai Commerce On the morning of the second day, the course focused on the sales management module. Mr. Li, Sales Director of Luoyang Hecai Commerce, systematically explained from strategy to execution: 'Why do B2b + advantages of supply chain + functions of sales staff + methods and precautions for new store registration + customer group building', providing a clear path for the sales segment of dealer transformation. Mr. Li, Sales Director of Luoyang Hecai Commerce Subsequently, Ms. Lan Yanjun, CEO of Shengyihao Consulting, shared 'B2b Business Sales Training', covering in-depth topics such as recruitment and retention, business training, honor PK, and compensation and performance. Lan Yanjun, CEO of Shengyihao Consulting In the afternoon, focusing on platform operations, Mr. Zhou, Operations Director of Luoyang Hecai Commerce, systematically deconstructed the central role of the operations department in B2b business, sharing the service targets, responsibilities, and key preparatory work during the startup phase. Mr. Zhou, Operations Director of Luoyang Hecai Commerce Ms. Xia Xiaoling from Shengyihao Consulting demonstrated the application value of private domain B2b operations in actual business, from mall construction, private domain setup and operation, to activity strategies and review, especially its important role in precise customer reach and marketing activity optimization. Xia Xiaoling, Shengyihao Consulting In the evening, focusing on warehouse and distribution management, Mr. Xu Zhen, founder of Qingdao Meige Logistics Consulting, shared 'How to Start a B2b Warehouse from 0 to 1', systematically deconstructing the conditions required for a strong B2b warehouse and how to manage it well. Through comparative analysis of excellent cases and negative examples, he provided standards for dealer B2b warehouses and risks to avoid. Xu Zhen, founder of Qingdao Meige Logistics Consulting On the morning of the third day, focusing on product management, Mr. Guo, Procurement and Sales Director of Luoyang Hecai Commerce, shared the actual operational content of Hecai Commerce's procurement and sales department, systematically deconstructing the core points of the entire procurement and sales process, from job responsibilities to product category management, supplier management, inventory management, and key work before and after warehouse opening, presenting a complete product management system for dealers. Mr. Guo, Procurement and Sales Director of Luoyang Hecai Commerce Mr. Yunchuan, founder of Shengyihao Consulting and regional B2b supply chain expert, from a strategic perspective, used successful cases of outstanding regional enterprises to explain in simple terms the key strategies for product organization optimization, providing a clear framework and path for everyone's business layout. In the afternoon, focusing on organizational management, Ms. Lan Yanjun, CEO of Shengyihao Consulting, provided practical organizational transformation plans for dealers at different development stages, covering the top-level design of corporate mission, vision, and values, organizational structure, job responsibilities, and the full process of talent selection, cultivation, utilization, and retention. In the 'On-site Interactive Q&A' session, the sharing teachers provided in-depth and detailed answers to participants' pain points encountered in the course or actual operations. In 3 days and 2 nights, the six modules of dealer transformation to 'Commerce + B2b Supply Chain' were thoroughly explained. Ten frontline practical mentors engaged in multi-dimensional discussions around the course topics, sharing actionable transformation experiences and solutions, truly achieving 'learn today, use tomorrow'. Why organize the practical training course for dealer transformation to 'Commerce + B2b Supply Chain'? The FMCG industry is currently undergoing profound changes. Traditional dealers face 'two-way pressure': upward, the increase in direct supply by brand owners compresses profit margins; downward, fragmented terminal store demands force service upgrades. The essence of transforming to B2b is evolving from an intermediary role that 'earns price differences' to a supply chain service provider that 'improves efficiency'. However, dealers must be cautious when transforming to B2b. The business logic of a B2b platform is 100% different from past business logic. If dealers decide to proceed, they must find the correct path and methods. The learning case in this practical course—Luoyang Hecai Commerce's transformation practice—provides a key sample for the industry. Before 2020, Luoyang Hecai Commerce represented over 80 brands, with annual sales exceeding 100 million yuan, becoming a leading local dealer. In 2020, it continued to expand by using B2b digitalization to provide one-stop FMCG supply chain services to small and medium stores, successfully building the Shendu Yigou platform, and expanding its business scale by another 100 million yuan in three years. Today, Hecai Commerce has become a model of 'Commerce + B2b' and a learning benchmark for dealers in prefecture-level cities nationwide. Over 1,000 dealers have personally visited Luoyang to learn. Hecai Commerce has also become a designated learning base for many brands such as Pepsi, Strong, and Wuqiong, leading the industry among dealers. 'Ta Meng' hopes that in the future, through our visits to various regions, we can exchange with outstanding B2b platform owners, find excellent practical cases, organize quality content, and discuss and progress together! 🔺 Details of the 7th China FMCG Conference Scan the code for ticket consultation