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Snow King Goes Global: Winning by Selling Ingredients, Struggling to Go Too Far
According to Mixue Group's latest financial report, as of December 31, 2025, Mixue Bingcheng had 59,823 stores globally, including 55,356 in mainland China and 4,467 overseas, covering 13 countries. By store count, it surpasses Starbucks and McDonald's to become the world's largest freshly made beverage chain. Stores are the carrier, but the supply chain is the real business. Understanding Mixue's overseas expansion requires a key premise: Mixue is not a company that makes money by selling milk tea; over 90% of its revenue comes from selling ingredients, packaging, and equipment to franchisees.
王军FMCG AI: A Severely Underrated Sector
The FMCG industry is often perceived as traditional, low-tech, and digitally lagging, but this impression is only partially correct. While many distribution channels remain analog, giants like P&G and Coca-Cola have invested billions in digitalization, and the sector's complex decision chains and high trial-and-error costs present a massive, underappreciated opportunity for AI.
戚特Why 2026 Is Poised to Be the 'Year of Special Channels' for the Beverage Industry
2026 may mark the beginning of the 'Year of Special Channels' for beverages. As consumption diversifies and channels fragment, the beverage industry is shifting from traditional supermarkets and distribution to new channel models characterized by segmented audiences, scenario-based marketing, and refined management. For instance, in 2023, the reopening of consumption scenarios drove the 'dining channel' to become a key growth market, with Dayao soda seeing over 30% sales growth and many beverage companies entering the fray.
擎苍Flash Warehouses Must Compete on Supply Chain, Not Traffic
China's instant-retail flash warehouses are moving beyond subsidy-led expansion. Sustainable operators need differentiated assortments, reliable long-tail supply, efficient product onboarding, and stronger store-level economics.
New DistributionSupply Chain Companies Want to Build C-end Brands: A Tough Road Ahead
In recent years, with the rapid development of tea, coffee, and bakery chain formats, as well as the acceleration of private label strategies by leading supermarkets like Sam's Club, Hema, and Pangdonglai, a large number of supporting supply chain raw material and ODM companies have emerged, preparing to move from behind the scenes to the forefront. Unlike the B2B large-customer model that relies on orders and is constrained by others, every supply chain company boss harbors a dream of owning a brand—truly mastering market discourse and securing a place in the C-end market. However, transitioning from a supply chain company to a C-end brand is not just a step away; it's essentially starting a new race on a different track.
陆兴元Traditional Retailer-Supplier Relationships Are Failing; Supply Chains Must Learn to Sell 'Solutions'
This article is adapted from a keynote speech by Wang Xiaomian, CEO of Shaanxi Fubixing Liquor, at the CFC2026 11th FMCG Conference's forum on 'Retailer-Supplier Relationship Transformation under Supermarket Adjustments.' Fubixing, a production-oriented supply chain company focused on the new alcoholic beverage segment, has been exploring a shift from single-product supply to category operations. The article argues that traditional retailer-supplier relationships are failing and proposes a shift to category solution operations, illustrated with practical examples.
王小面Hangzhou Debut! 2026 CHINASHOP Reshapes Retail Innovation with 'Service Quality Enhancement'
2026 marks the start of China's 15th Five-Year Plan, signaling the end of the era where distributors and retailers could rely on scale expansion for easy wins, making deep competition in the existing market a required course. The core contradiction is that consumer demands have changed—have our services kept up? From April 15-17, 2026, the 26th China Retail Industry Expo (2026 CHINASHOP) will debut in Hangzhou, themed 'Service Quality Enhancement,' responding to the industry's shift from 'transaction-driven' to 'experience-driven'.
New Distribution2026 Southeast Asia FMCG Trade Show Overview
In 2026, Southeast Asia remains a key destination for Chinese FMCG brands expanding overseas. For companies looking to explore markets, meet local distributors, and expand distribution channels, offline B2B trade shows offer a low-cost, high-efficiency entry point. This article provides a comprehensive overview of the 11 most influential FMCG and supply chain trade shows in Southeast Asia for 2026.
戚特As Traffic Peaks, FMCG's Winning Move Shifts to 'Efficient Fulfillment'
When supply persistently exceeds demand, shelves become increasingly crowded, and consumer attention is extremely fragmented, a practical question confronts every FMCG professional: in an era of surplus, where can growth still be found? On March 16, the CFC2026 11th China FMCG Conference, co-hosted by New Distribution, Innovation Retail Society, and CFC Going Global, with Anneng Supply Chain as a joint organizer, was held in Chengdu. With the theme 'Advance Toward the C-End,' the conference explored pathways for the FMCG industry. Shi Kunliang, General Manager of Anneng Supply Chain's Marketing Center, was invited to attend and deliver a keynote speech. 'Omnichannel low growth is the norm, and offline negative growth is also the norm. The core reason for the slowdown of major brands in the past is that they lost by relying on past successful experience.' This may also be a common sentiment among many FMCG professionals. After the peak of traffic dividends, the 'winning move' in new retail has shifted from traffic competition to efficient fulfillment; supply chain is no longer a backend cost but the key to breaking through retail dilemmas.
安得智联Major Release | Instant Retail Lightning Warehouse Supply Chain (Distributor) Map
At the CFC Conference held in Chengdu from March 16-18, 2026, the Second Instant Retail Supply Summit Forum took place on March 17. During the forum, Yuan Lai, Chief Content Officer of New Distribution, released the "2025-2026 Instant Retail Lightning Warehouse Supply Chain Partner Map." This year's forum focused on answering who should provide controllable supply, and the map categorizes distributors into four types based on coverage and assortment logic.
袁来Breaking: How Many B2b Platforms Are There Across China's 293 Prefecture-Level Cities? First Batch of 100+ Platforms Detailed
Over the past decade, brands have relied on national platforms like Alibaba's Lingshoutong and JD's Xintonglu for distribution coverage. But with strategic shifts and Lingshoutong's exit, a huge market gap has emerged. Two years on, the industry no longer debates the giants' fate but asks: in a prefecture-level city, who should brands and channels turn to? We recently launched a call for information on regional B2b platforms for China's FMCG sector in 2026, and received a flood of leads. The first batch includes 100+ platforms...
张雨薇Beer Supply Chain Battle: One More Minute Faster, One More Chance to Win
The beer industry is undergoing decentralization. With Youbu Lao opening over 2,000 stores through diversified formats, Xinbach establishing quality moats with oak-aged beers, and Jinxing Beer creating 'Chinese-style craft beer,' competition is shifting from scale to supply chain speed and consumer-centric innovation.
思考派Building a New Zero-Supply Relationship: ZSM Supply Chain's 2025 Autumn Order Conference Grandly Held, with Same-Day Orders Reaching 30 Million Yuan
On October 10, 2025, ZSM Supply Chain's 2025 Autumn Order Conference was successfully held at the Jinan International Convention and Exhibition Center in Shandong. The bustling scene of 110 brands exhibiting and 30 million yuan in same-day orders at the Jinan autumn conference offers a glimpse into ZSM's rapid rise. This event was not an accidental outburst but a concentrated microcosm of its two-year development journey from 0 to 1, and then toward an annual sales target of 5 billion yuan, encompassing model exploration, capability accumulation, and ecosystem construction. Let's dissect its growth trajectory through the following key milestones.
New DistributionFront-Warehouse Model Enters 'Oligopoly Era', Leaving Little Room for Smaller Players
The front-warehouse model in China's instant retail sector is entering an oligopoly era dominated by platform giants like Meituan, Alibaba, and JD.com, as seen in the 2025 'food delivery war'. While pioneers like Dingdong Maicai and Pumo have achieved profitability through supply chain innovation and strategic focus, smaller players face increasingly slim chances due to the overwhelming advantages of these giants in capital, technology, and ecosystem integration.
楚勿留香New Distribution & Tameng Distributor Retail Supply Chain Japan Deep Study Tour Concludes Successfully
From June 22-26, 2025, the 'New Distribution & Tameng Distributor Retail Supply Chain Japan Deep Study Tour' was successfully held. The tour focused on Japan's distribution industry transformation, major distributor (shosha) operations, retail formats, supply chain systems, and product development synergy. It was New Distribution's first Japan distribution industry visit, with over 20 participants from national distributors and the New Distribution team, visiting facilities like Kobe Bussan's third-party logistics ACCESS center and various retail stores.
New Distribution「经销商转型“商贸+B2b供应链”实操大课·洛阳站」圆满结束！
On June 19-21, the practical training course for dealer transformation to 'Commerce + B2b Supply Chain' in Luoyang concluded successfully. The 3-day, 2-night intensive program systematically covered six modules: startup rhythm, sales management, platform operations, warehouse and distribution management, product management, and organizational management, with a visit to the Luoyang Hecai Commerce practical base, providing dealers with a clear transformation blueprint. Over a hundred dealer owners from across the country attended.
New DistributionFMCG CXO Evolution Circle - Corporate Visit Dialogue: BiuTe & ZhenShiMei Supply Chain, a Complete Success!
On June 12-13, the 'New Distribution · FMCG CXO Evolution Circle - Corporate Visit Dialogue' at BiuTe & ZhenShiMei Supply Chain concluded successfully. The visit focused on topics such as FMCG distribution transformation, integrated production-supply-marketing trends, BiuTe's supply chain and store operations, and ZhenShiMei's 2025 brand promotion and co-creation plans. The CXO Evolution Circle, a platform for VP-level and above decision-makers from brand companies, has attracted over 100 enterprises since its establishment on April 10.
New DistributionReplicable and Sustainable: Ten Iron Rules for Regional B2B Scale-Up
Amidst the upheaval in the FMCG distribution sector, traditional distributors often feel overwhelmed by a lack of systems, data, brand bargaining power, and organizational scaling methods, as new channel models erode their hard-earned markets. However, we believe regional giants are not incapable but lack the tools to win the next round of business. To this end, the Xiaoxiang Feichi team, based on extensive frontline experience, has distilled the 'Yunchuan Ten Operational Principles' and operationalized them into the 'Xiaoxiang掌柜' city partner model. These principles, regarded as operational iron laws, cover product strategy, ordering logic, merchant recruitment, operational systems, five-force synergy, launch strategy, brand collaboration, cost sharing, sales structure, and organizational replication, systematically building a professional and replicable strategic playbook.
云川The Counter-encirclement Battle of Traditional Retail: Expanding the Traffic Pool and Deepening the Supply Chain
Recent market research reveals structural changes in the retail industry: high-tier cities like provincial capitals and municipalities are the main battlegrounds for internet giants' instant retail war, while lower-tier markets are seeing a traditional retail counterattack, often with large stores. Brands like Mingming Henmang, Haoxianglai, and Lingship Youming are expanding hard discount supermarket formats, and livestreaming and private domain operations are becoming standard for physical stores.
陈海超、黄腾飞Supply Chain 'Turmoil' for Foreign Retailers
The butterfly effect of tariffs is causing supply chain turmoil for foreign retailers. Costco is pressuring Chinese suppliers to lower prices, following Walmart's demand for a 10% price cut, both triggered by new U.S. tariff policies. This quiet game is reshaping the relationship between retailers and suppliers, revealing deep challenges and potential transformations.
十里Supply-Chain Innovation for Growth in a Mature FMCG Market
Integrated fulfillment, channel matching, and digital supply-chain platforms can help brands and distributors reduce cost, deepen coverage, and find growth when market demand no longer expands easily.
New DistributionSeats Running Out! 11 Days Left! Grab Your Discounted Ticket Now!
This is a grand event heralding the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to operational challenges. Secure your ticket now to bridge the gap to business growth.
New DistributionA Comprehensive War Based on Supply Chain Innovation Is Underway
We have officially entered the era of stock competition, where market competition is no longer a single-dimensional battle of brand, product, or channel, but a comprehensive competition based on supply chain innovation. Supply chain innovation and optimization have become the core key to the survival and sustained growth of FMCG manufacturers in this era.
文石Last 5 Hours! Seats Running Out...
This is a grand event heralding the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to operational challenges. Get your ticket now to secure your industry future.
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