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Browse 595 New Distribution articles about Supply Chain & B2B.
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595 articles · Page 2 of 25
JD.com Takes a New Route to Lower-Tier Markets, Aiming to Win Over Another Billion Consumers
By integrating white-label supply chains, adopting a quasi-self-operated model, and offering numerous low-priced items with psychological pricing, JD.com is once again attempting to penetrate lower-tier markets. The company's user base is predominantly from first- and second-tier cities, making lower-tier markets a weak point. Since 2020, going down-market has been JD.com's most critical "must-win battle." As more players deploy industrial belts and leverage white-label products to capture these markets, speed remains the key factor in this competition.
高越In the Era of Stock, FMCG Manufacturers Are Reconstructing Growth Models with Supply Chain Innovation
At the 21st China Marketing Ceremony and the 2nd China Consumer Goods New Supply Chain New Growth Conference, held in Foshan, Guangdong on December 6-7, 2024, Liang Pengfei, President of Midea's Ande Zhilian, delivered a keynote speech on how supply chain innovation can reconstruct business growth models, providing new directions for FMCG manufacturers to break through involution and return to growth.
新经销、安得智联Experience in Traditional Trade Is Completely Useless for B2B Supply Chains!
This year, New Distribution conducted a small-scale sample survey showing that distributors' snack food business in supermarkets has declined by 10%-20% year-on-year for standard packaged goods and about 30% for bulk items, due to the impact of snack food stores. Facing these challenges, many distributors are transitioning to B2B, but as the case of Hu Xiaosheng, founder of Wuhan's 'Guoran Shifen' platform, illustrates, traditional trade experience may not be directly applicable and can even lead to pitfalls. After a period of confusion, the platform now covers 6,600 small and medium stores, offers over 5,400 SKUs, and achieves annual revenue of 180 million yuan.
赵胜男Why Supply-Chain Companies Are Entering the Spotlight
As media, channels, and consumer demand fragment, technically capable supply-chain companies are moving from invisible cost centers to strategic partners that shape products, distribution, and profitable growth.
New DistributionConnecting Industry, Facilitating Distribution: JD Supply Chain Finance Technology Supports Strong Growth of Consumer Enterprises
Most FMCG manufacturers find it extremely difficult to achieve growth this year, a harsh and concrete reality. Amid a complex and volatile economic environment, weak consumer confidence, sluggish demand, and intense competition pose unprecedented challenges. In response, the state has rolled out a series of policies to expand domestic demand and boost consumption. However, in an era of stock, how can industry partners seize these opportunities? Improving efficiency and reducing costs from the supply chain, and channeling financial liquidity, is a very good path. On November 21, the '2024 JD Supply Chain Finance Technology Consumer Industry Conference' was held in Guangzhou, where many consumer industry clients benefiting from supply chain finance shared their successful practices.
文石Dingdong Maicai Turns Profitable, Giants Double Down: The Pre-Warehouse Battle Restarts
After years of losses, fresh food e-commerce companies are turning profitable, and the pre-warehouse model they pioneered is making a comeback, sparking a new round of instant retail competition. Dingdong Maicai has achieved eight consecutive profitable quarters by optimizing its regional focus, cutting costs, and developing private labels, while players like JD, Hema, and Miniso are re-entering the fray.
定焦One团队Co-building 'One Inventory for FMCG'! Anneng Smart Logistics and Genki Forest Launch Henan Joint Distribution Center
In September 2024, the 'Anneng Smart Logistics Henan Joint Distribution Center Opening Ceremony' was held at Anneng Smart Logistics Henan Mei'an Logistics Park, and the 'Henan DC Warehouse and Distribution Logistics Center' jointly operated by Genki Forest and Anneng Smart Logistics was officially launched. The event focused on 'One Inventory for FMCG and Brand Channel Digitalization', exploring practices to enhance freshness across all channels and support new growth through supply chain innovation.
安得智联Front Warehouse Model Gains Traction Again
After abandoning the model four years ago, Hema Fresh's relaunch of front warehouses in Shanghai has reignited market interest. The move aims to address areas not covered by its stores in dense cities, improving user experience. Beyond Hema, more retailers are adopting the model, with Miniso launching its '24-hour super store' format this year, and Sam's Club's success in this area serving as a key inspiration.
楚勿留香Can Hard-Discount Supply Chains Bypass Distributors?
Direct factory purchasing grows as discount chains scale, but most retailers still need distributors for category expertise, assortment building, flexible supply, returns, and local service. The distributor's role changes from product middleman to supply-chain service provider.
New DistributionPioneer of Affordable NFC Orange Juice: GanNing Brand Rises Rapidly with Dual Drive of Supply Chain and Market
In recent years, due to the downward economic cycle, consumers have increasingly valued the 'quality-price ratio' of products, posing sales challenges for high-end market categories with high production costs. In this context, quality factories capable of cost control and efficiency improvement will encounter new market opportunities. The case introduced in this article—GanNing brand—started with fresh orange business. In 2022, based on insights into consumption trends, it ventured into NFC orange juice, offering products of uncompromised quality at half the industry price, striving to break the boundaries of the high-end market.
赵胜男Digital Intelligence Empowers 'Heartbeat, Instant Gratification' New Retail
At the 2024 6th China FMCG Conference's 'Digital Operations Practice' forum, Zhang Huan, CEO of Shanghai Yishupan Intelligent Technology Co., Ltd. and CTO of Heyin Network, delivered a keynote speech on how digital intelligence empowers new retail. He discussed the evolution of instant retail, the concept of digital intelligence, and introduced Yishu Intelligent's RTM 2.0 concept and product matrix to enhance distribution, marketing, and sales.
张欢Uniting Supply Chain Strength to Seize the Cake
In an era of shrinking volumes, Zhenshimei Supply Chain Management Company builds a large distributor model to provide better services for supermarkets and higher growth for brands. At the 6th China FMCG Conference, General Manager Zhou Xu shared insights on how to seize growth by restructuring supply chains.
周旭Competing for Front Warehouses: Seizing the 'Cyber Corner Store' for Young People
The corner store, a shared memory for those born in the 1980s and 1990s, once fulfilled fragmented local and immediate consumption needs. As internet retail evolves, these stores are being replaced by front warehouses, which are now serving urban youth with rapid delivery, a shift driven by the rise of instant retail.
詹方歌Distributors Launching B2B Supply Chain Platforms: Don't Rush, Don't Overdo It!
As a senior editor at New Distribution, I've observed a growing trend of distributors pivoting toward local B2B supply chain platforms as a new growth avenue. While this is promising, many face practical challenges. This article shares insights on avoiding common pitfalls, emphasizing the importance of real transactions over mere registrations, continuous optimization, and a steady, patient approach to building a sustainable local channel moat.
袁来Dialogue with Biut's Meng Fanzhong: Taking Over Carrefour, the 7 Billion Regional Supermarket King, and Standard-Bearer of Supply Chain Reform
“Taking over Carrefour, some said we were foolish, wanting to see if we could really do it. But after we moved in, we achieved twice the sales with only half the original space,” said Meng Fanzhong, founder of Biut. In 2023, Carrefour closed stores across Northeast China, and Biut moved into those locations, quickly generating high-performance media reports, making this regional supermarket brand known to more people. Starting from Hegang, a small northeastern city with a population of just over 800,000, Biut established its headquarters in Harbin in 2017, moved to Shenyang in 2021, and is set to exceed 7 billion yuan in sales in 2024. After more than two decades of development, Biut has grown into the largest supermarket chain in Northeast China.
任文青AndyDingdong Maicai's Profitability Still Questioned, but Traditional Retailers Have Already Embraced Front Warehouses
Two years ago, with the decline of Miss Fresh, there was a view in the retail industry that the 'front warehouse model cannot be profitable.' Miss Fresh has collapsed, and Dingdong Maicai continued to lose money from 2019 to 2022. However, Dingdong Maicai achieved profitability in 2023 and the first quarter of this year. Despite this, Dingdong Maicai is still questioned, and its US stock performance declined after the Q1 earnings report, as the industry doubts its sustained profitability.
周群Rising in a Fourth-Tier City: A 30-Year Distributor's Business Playbook Combining Centralized Warehousing and B2B
Zhang Xiaoli began her distribution career in 1995. Since 2017, she has boldly embraced digital transformation, first implementing centralized warehousing and distribution, then expanding products and channels, and eventually transitioning to a B2B platform. Now, with nearly three decades of experience, she serves as the Executive President of Hebei Chengde Deyun Supply Chain Management Co., Ltd. (Chengde Deyun). Through this transformation, she and her company have achieved digitalization and scale in their operations.
冯瑶Is Warehousing and Distribution the Lifeline of Distributors, or Will It Be Their Downfall?
At the 2018 'Opening Class', when I mentioned that warehousing and distribution functions would be separated from distributors and outsourced to third parties, a distributor in the audience asked a soul-searching question: Without warehousing and distribution, is a distributor still a distributor? Before that, warehousing and distribution were indeed the lifeline of distributors. In 2012, Midea Group underwent digital transformation, with its subsidiary Annto Logistics implementing 'One Inventory' and integrated delivery and installation. Not only did distributors not touch the goods, but retailers also did not. 'One Inventory' greatly reduced the number of loading and unloading times from factory to user, from 6 times to 2-3 times.
刘春雄Two Growth Paths for FMCG Distributors: Product and Supply-Chain Innovation
In a saturated market, distributors can build new growth by turning logistics into a professional supply-chain business and by selecting or developing innovative products in the right categories.
New DistributionIndustry Exclusive | White Paper on Cost Reduction and Efficiency Enhancement in Warehouse and Distribution Logistics for Chinese FMCG Distributors
Distributors with business scale exceeding 50 million yuan often fail to achieve sustained growth due to management issues, with warehouse and distribution management being the most critical aspect after core business operations. Although warehouse and distribution logistics account for the highest proportion of operating costs for distributors, they spend minimal time optimizing and refining it. In the future, the number of distributors in a city will decrease while their scale will increase, making multi-SKU and multi-category management essential, with warehouse and distribution efficiency as a key indicator of operational performance. Based on this, New Distribution, in collaboration with BEST Supply Chain, has launched the industry's first white paper on cost reduction and efficiency enhancement in warehouse and distribution logistics for FMCG distributors, covering approximately 300 small, medium, and large distributors nationwide.
袁来Fewer Handoffs, Lower Costs: How Supply-Chain Innovation Supports Growth
In a mature FMCG market, unified inventory and shorter fulfillment chains can reduce logistics cost, improve distributor capability, and create new growth for both brands and channel partners.
New DistributionMajor Release | 2023-2024 China FMCG Distributor Warehouse and Distribution Logistics Survey Report
From March 14-16, 2024, the 9th China FMCG Innovation Conference, the 2nd China FMCG Hard Discount Conference, and the 2nd China FMCG Distributor Conference were grandly held in Chengdu. At the 2nd Distributor Conference, Li Wenjun, partner of New Distribution Research and Consulting, provided an in-depth interpretation of the "2023 China FMCG Distributor Warehouse and Distribution Logistics Survey Report." This report, which took three months to compile, is a joint industry-exclusive study by New Distribution and Best Supply Chain, and serves as the essence of the "2023 China FMCG Distributor Warehouse and Distribution Logistics Cost Reduction and Efficiency Improvement White Paper."
New DistributionZhao Bo of New Distribution: Why a Supply Chain Revolution Is Inevitable in China's Current Market Environment
Zhao Bo, founder of New Distribution, explains why a supply chain revolution is inevitable in China's current market environment, driven by the shift from a high-growth to a mature market, changing consumer behavior, and the need for new distribution capabilities.
赵波6 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, is now 6 days away. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digitalization Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New Distribution