In September 2024, the "Anneng Smart Logistics Henan Joint Distribution Center Opening Ceremony" was grandly held at Anneng Smart Logistics Henan Mei'an Logistics Park, and the "Henan DC Warehouse and Distribution Logistics Center" jointly operated by Genki Forest and Anneng Smart Logistics was officially launched simultaneously. The event centered on "One Inventory for FMCG and Brand Channel Digitalization", exploring practices of one-inventory for FMCG, improving freshness of all-channel distribution, supporting new growth with supply chain innovation, and helping brands achieve deep coverage. Team members from both sides, including Si Haisong, General Manager of Genki Forest Henan Province; Wang Yanan, General Manager of Anneng Smart Logistics North Region; Tao Wenjie, Director of Beverage Industry at Anneng Smart Logistics; and Liang Qing, Director of New Growth for FMCG at Anneng Smart Logistics, attended and participated in the opening ceremony. Both parties conducted in-depth exchanges on FMCG one-inventory practices and supply chain innovation development. This event is a major milestone in deepening cooperation between Genki Forest and Anneng Smart Logistics, showcasing both parties' determination and strength in building an efficient and agile supply chain system. Anneng Smart Logistics will establish a supply chain system for Genki Forest with stronger innovation capability, higher added value, and greater safety and reliability.
Anneng Smart Logistics Assists Genki Forest Achieving Efficient FMCG Supply Chain Fulfillment
As the dividend of internet traffic gradually fades and barriers to consumer decision-making rise, most industries and brands have entered an era of stock competition. In the context of a more involutionary era, a strong supply chain is the key backing for effective and rapid marketing, helping brands win back consumer mindshare and improve operational efficiency and user experience. As a leader in "internet-famous" healthy beverages, Genki Forest, since its founding in 2016, has quickly won the favor of young consumers with its healthy product philosophy and trendy marketing methods, gradually growing into an industry leader. Behind better development are higher requirements. In recent years, Genki Forest has raised its requirements for capabilities and efficiency in quality control, cost control, market adaptation, and response flexibility, promoting the transformation and upgrading of its own supply chain system. As an important partner in Genki Forest's supply chain logistics services, Anneng Smart Logistics has deepened cooperation since 2022, and in August this year, expanded cooperation to Henan DC warehousing and distribution, aiming to further shorten the supply chain and improve distribution efficiency through the Henan Joint Distribution Center. Genki Forest's RDC monthly average usage area reaches 2,500 square meters, with an estimated semi-annual throughput of 15,000 tons. All outbound processes strictly implement barcode traceability to ensure food safety and quality. Based on the "One Inventory" + "New Growth" model, Anneng Smart Logistics integrates Genki Forest's multi-channel goods into a unified shared warehouse, forming a unified standard for direct store distribution within the region, supporting Genki Forest's products reaching terminals with shorter links, less inventory, better distribution routes, and faster timeliness. Both parties jointly promote inventory efficiency improvement, channel transformation, and business transformation. Anneng Smart Logistics will help Genki Forest upgrade its fulfillment capabilities and drive efficiency improvements across the entire value chain.
FMCG All-Channel "One Inventory" Henan Joint Distribution Center Helps Enterprises Reduce Costs and Increase Efficiency
As competition in the FMCG industry intensifies, having strong supply chain delivery capabilities has become key to enterprise success. Anneng Smart Logistics Henan Joint Distribution Center, located in Zhengkai International Logistics Park, Zhengzhou City, Henan Province, covers an area of 236 mu. As Anneng Smart Logistics' strategic location in Central China, it relies on advanced warehousing facilities and smart logistics technology to provide one-stop warehousing and distribution integrated solutions for many well-known brands, including Tsingtao Beer, Mengniu, COFCO, and Danone, covering multiple FMCG categories such as food, beverages, and daily chemicals. Anneng Smart Logistics integrates Genki Forest's warehousing and distribution needs and provides customized warehousing and distribution integrated solutions through the Henan Joint Distribution Center. Anneng Smart Logistics utilizes the intelligent warehouse management system in the joint distribution center to achieve efficient inventory management and precise tracking, ensuring safe storage and rapid sorting of Genki Forest products. At the same time, with its nationwide distribution network and advanced smart scheduling technology, it achieves rapid flow of Genki Forest products from warehouse to end consumers, especially achieving efficient delivery within 12 to 24 hours in Henan Province, effectively ensuring the freshness and competitiveness of Genki Forest products in the market. Particularly noteworthy is that the supply chain optimization under the cooperation between Genki Forest and Anneng Smart Logistics is not only reflected in improved logistics efficiency, but also in deep support for all-channel coverage.
Whether it is restaurants, circulation markets, or large supermarkets, through the flexible scheduling of the Henan Joint Distribution Center, Anneng Smart Logistics can ensure that Genki Forest products are widely and timely distributed across various channels, meeting consumers' growing demand for healthy beverages.
The joint distribution center, through the unified warehousing and distribution model, helps enterprises achieve integrated optimization of business flow, logistics flow, capital flow, and information flow, effectively reducing costs and increasing efficiency. With the official launch of Anneng Smart Logistics Henan Joint Distribution Center, not only Genki Forest, but also multiple leading FMCG brands such as Tsingtao Beer, Danone, and Hsu Fu Chi have participated in co-creating supply chain innovation and upgrading, jointly opening a new chapter in the FMCG industry supply chain.
In the future, Anneng Smart Logistics will continue to upgrade and optimize services, deeply cultivate the FMCG field, and help the FMCG industry build a flexible and sustainable resilient supply chain system to achieve high-quality development!