AUTHOR ARCHIVE
Articles by 安得智联
Browse 3 New Distribution articles by 安得智联.
Published articles
3 articles · Page 1 of 1
As Traffic Peaks, FMCG's Winning Move Shifts to 'Efficient Fulfillment'
When supply persistently exceeds demand, shelves become increasingly crowded, and consumer attention is extremely fragmented, a practical question confronts every FMCG professional: in an era of surplus, where can growth still be found? On March 16, the CFC2026 11th China FMCG Conference, co-hosted by New Distribution, Innovation Retail Society, and CFC Going Global, with Anneng Supply Chain as a joint organizer, was held in Chengdu. With the theme 'Advance Toward the C-End,' the conference explored pathways for the FMCG industry. Shi Kunliang, General Manager of Anneng Supply Chain's Marketing Center, was invited to attend and deliver a keynote speech. 'Omnichannel low growth is the norm, and offline negative growth is also the norm. The core reason for the slowdown of major brands in the past is that they lost by relying on past successful experience.' This may also be a common sentiment among many FMCG professionals. After the peak of traffic dividends, the 'winning move' in new retail has shifted from traffic competition to efficient fulfillment; supply chain is no longer a backend cost but the key to breaking through retail dilemmas.
安得智联Co-building 'One Inventory for FMCG'! Anneng Smart Logistics and Genki Forest Launch Henan Joint Distribution Center
In September 2024, the 'Anneng Smart Logistics Henan Joint Distribution Center Opening Ceremony' was held at Anneng Smart Logistics Henan Mei'an Logistics Park, and the 'Henan DC Warehouse and Distribution Logistics Center' jointly operated by Genki Forest and Anneng Smart Logistics was officially launched. The event focused on 'One Inventory for FMCG and Brand Channel Digitalization', exploring practices to enhance freshness across all channels and support new growth through supply chain innovation.
安得智联Samyang Foods & Anneng Zhilian Launch National Integrated Warehouse-Distribution Logistics Center: Setting a Benchmark for Supply Chain Innovation in the FMCG Industry
Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: supply chain. In the new consumption era, foreign brands seeking a foothold in the Chinese market must navigate this 'tree' smoothly. Recently, Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center.
安得智联