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7 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, will be held in Chengdu from March 14-16, 2024. With the theme 'Supply Chain Revolution', the event will feature over 80 industry experts, release three major reports, and bring together leading FMCG brands and distributors to explore new trends and opportunities.
New DistributionCountdown: 10 Days! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, enters its 10-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digital Intelligence Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionZhao Bo of New Distribution: Why Is the FMCG Industry Undergoing a Profound Supply Chain Revolution?
The FMCG industry is undergoing a profound supply chain revolution driven by changing consumer behavior, fragmented channels, and the rise of new retail formats. This article analyzes the social background, the shift from competition to survival, and provides strategic recommendations for brands, distributors, and retailers to adapt and thrive.
赵波23 People, 100 Million in Sales! How to Successfully Transform from 0 to 1 in B2B within 3 Years?
The market is changing, and distributors must adapt. Facing current difficulties and challenges, if you remain stubborn and refuse to adapt to the times and market changes, it won't be your competitors that defeat you, but your own conservatism. Recently, regarding the topic '2024 will be the last window for traditional distributors to transform to B2B,' we invited Luo Kai, General Manager of Luoyang Hecai Trading Co., Ltd., to the Li Feng New Distribution live stream to discuss the path of traditional distributors transforming to B2B. First, let's briefly introduce Luoyang Hecai Trading. Founded in 2006...
李锋、罗凯Embracing the Supply Chain Revolution: Only with the Strength of a Champion Can You Afford Not to Compete
In recent years, everyone has faced immense pressure and anxiety, driven not by hard work or growth but by a sense of losing control. To escape this, businesses must find certainty again, and the supply chain revolution offers a path forward for both brands and distributors to build the capabilities needed to seize opportunities and thrive.
陈思廷A Decade of Dramatic Change! FMCG Companies Are Fighting a Hard Battle with Supply Chain as Their Lever!
China's business environment is undergoing unprecedented changes, with a 'supply chain revolution' initiated by the retail sector unfolding. Consumer habits are visibly shifting, with the popularity of 'pingti' (affordable alternatives) implying a demand for both quality and low prices. Undoubtedly, supply chain competitiveness is becoming increasingly irreplaceable, and major companies are leveraging supply chains to fight a hard battle. Economist Martin Christopher said, 'The real competition is not between companies, but between supply chains.' Therefore, a revolution based on supply chains is essential to promote the synergy of supply, industrial, and value chains, leading the industry through long cycles and achieving high-quality development! The 9th China FMCG Innovation Conference is the first to champion this cause, themed 'Supply Chain Revolution', sounding the clarion call to the industry!
New DistributionSnack Hard Discount Fires the First Shot of the Supply Chain Revolution—When Will the Second Shot Be Fired?
Behind hard discount is a supply chain revolution. Snack hard discount has fired the first shot, and hard discount and private labels will penetrate from snack categories to other vertical and comprehensive categories. The supply chain revolution, by re-channeling distribution, will redraw the spheres of influence among factories, brands, distributors, and retailers, particularly across price bands.
刘春雄The Supply Chain Revolution: Becoming the Decisive Force of the Next Era
Where is the market heading? More and more managers openly admit that the market is increasingly uncertain, making it difficult to formulate a confident and sustained corporate strategy as they once did. Their most important task today is to figure out where the market is ultimately going. The market's direction is often determined by one or several major forces; when these forces undergo fundamental changes, the market deviates from its original path and our habitual understanding, leading to unknown and complete shifts.
陈思廷重磅｜TOP500中国经销商供应链联盟年度会议暨相信年轻人集采交流会圆满成功！
On December 19, 2023, the Top500 China Distributor Supply Chain Alliance (referred to as "Tower Alliance") successfully held its "2024 Tower Alliance Annual Work Conference and Believe in Young People Collective Procurement Exchange" in Beijing. The event brought together the five founding units, over 50 member units, and the core team of "Believe in Young People" invested by Challenger Capital. The morning session focused on the annual work review and 2024 planning, while the afternoon featured the alliance's first collective procurement exchange.
New Distribution2023 China FMCG Supply Chain Digitalization White Paper Released (Download Included)
This report reviews the development of China's FMCG market in the post-pandemic era, focusing on the transformation of brand business and supply chain around omni-channel and one-warehouse inventory management. It analyzes new challenges and digital demands in supply chain operations, and provides insights through case studies. The full report is available for download via the 'Read Full Text' link at the end of the article.
罗戈研究County-Level Distributors Transforming to B2B: A Practical Path from Zero to One
Facing extreme pressure from manufacturers and clients, many distributors are struggling to survive. Jia Yongshun, general manager of Xuzhou Jintong Food Trading Co., Ltd., successfully transformed his traditional distribution business into a local B2B supply chain platform, achieving daily sales of over 20,000 yuan and covering more than 1,000 small stores. This article shares his practical experience and strategies for other distributors considering B2B transformation.
李锋Supply Chain Capability: The Core Competitiveness of Hard Discount Brands
Discount retail is surging, proving once again that if other methods fail, a 'price war' always works. In 2023, the discount store model centered on price wars exploded, kicking off China's retail discount revolution. The core competitiveness of hard discount brands lies in supply chain capability, which determines profitability and survival in the fierce 2024 competition.
陈思廷Industry Turning Point: The Dealer Supply Chain Revolution Officially Begins!
This year, dealers are struggling. Small brands are risky, big brands are hard to get; new channels are inaccessible, old channels are being cut; offline business is shrinking, online business is tough; transformation seems daunting. In this new environment, what role should dealers play, and how can they change to survive? The focus of the industry is on 'cost-effectiveness' and 'disintermediation.'
New DistributionThe Supply Chain Revolution Has Begun!
At the current stage of China's commercial development, following the trends of the US and Japan, it is time for a supply chain transformation. The US supply chain revolution occurred from 1946 to 1964, and Japan's in the 1970s and 1980s. Due to the rise of the middle class, the popularization of mass consumer brands, and consumer confidence, a supply chain revolution characterized by 'brand disenchantment' has emerged. Currently, four forms of supply chain have appeared in the Chinese market: private labels, hard discount stores, platform distributors, and the chain-ization of BC stores. The supply chain revolution is unfolding.
刘春雄What Are the Key Levers Between Suppliers and Brand Owners in Digital Transformation?
This article, written from the perspective of a brand owner, is aimed at system suppliers dedicated to channel digital transformation services. Based on nearly four years of consulting experience assisting six large and medium-sized brand owners in channel digital transformation—from bidding, research, methodology, to implementation—it focuses on how system suppliers can better serve brand owners' digital transformation, while also illustrating what channel digital tools brand owners actually need.
高级研究员 海游JD.com Shifts Focus Back to Offline
JD.com has recently made waves by undergoing its largest organizational change in five years, establishing an innovative retail department, and reportedly negotiating to acquire Yonghui Superstores. These moves signal a strategic pivot towards offline channels to drive growth, though challenges remain in balancing expansion with profitability.
麦卡New Growth, Creating the Future | Supply Chain Innovation Supports New Growth
From October 9 to 11, the 5th China FMCG Conference and the 1st China FMCG Distributor Conference were successfully held at the Shenzhen Denghill International Hotel. Co-hosted by New Distribution and Anchor Intelligence, the conference attracted over 1,500 FMCG industry professionals and featured more than 80 speakers. On October 9, Mr. Liang Pengfei, President of Anchor Intelligence, delivered a keynote speech titled "New Growth, Creating the Future: Supply Chain Innovation Supports New Growth," proposing a "New Growth" model for the new world environment.
ANNTOCovering Over 40,000 Small Stores with Daily Order Value Exceeding 4 Million Yuan: The Replicable Supply Chain Platform Business of Rongcheng Yigou!
With the significant decline in traffic at KA hypermarkets and offline supermarkets, competition has shifted to communities and convenience stores, changing the role of distributors. In response, Li Feng, head of New Distribution and dean of the Distributor Academy, and Qin Xian, founder of Rongcheng Yigou, discussed in a live broadcast how distributors can undergo digital transformation and build their own B2B platforms, exploring the opportunities and challenges of self-built B2B for distributors.
李锋、覃宪Samyang Foods & Anneng Zhilian Launch National Integrated Warehouse-Distribution Logistics Center: Setting a Benchmark for Supply Chain Innovation in the FMCG Industry
Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: supply chain. In the new consumption era, foreign brands seeking a foothold in the Chinese market must navigate this 'tree' smoothly. Recently, Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center.
安得智联New Distribution Study Tour: Traditional Distributors Transforming into B2b Supply Chains, A Practical Path from 0 to 1
Distributors cannot delay or retreat; they must move forward and secure their own survival space. This article shares the practical experience of Yu Xiuwei, founder of Tangshan Yihe, who transformed from a traditional distributor to a local B2b supply chain platform, covering 2000+ small stores, and also ventured into snack discount retail.
任文青AndyDingdong Withdraws from Sichuan-Chongqing Market: Can the Front Warehouse Model Still Make Money?
Dingdong Maicai's withdrawal from the Sichuan-Chongqing market raises questions about the viability of the front warehouse model. Despite losses narrowing through cost-cutting, the model's high fulfillment costs and regional adaptability remain key challenges, with success hinging on regional strategies, heavy warehousing, and refined operations.
王识钦How Can System Suppliers Achieve a Soft Landing for Enterprise Digital Transformation?
Only by understanding the industry and the enterprise can system suppliers provide customized processes and outcomes. This article discusses the importance of product, method, and tool integration, field research, diagnosis, and systematic implementation for successful digital transformation in the FMCG sector.
高级研究员 海游What Exactly Is Lightning Warehouse Trying to Revolutionize?
Traffic-generating products and profit products determine profitability, while the strength of the supply chain determines the level of profit. Lightning warehouses, also known as convenience store front warehouses, offer 30-minute delivery and have rapidly captured the consumer market with low prices and costs.
王识钦Nine Years of B2B Platform Entrepreneurship: Reflections and Prospects for FMCG Industry Internet
As a B2B platform providing online FMCG wholesale services to terminal retailers nationwide, Yijiupi has been established for nine years and has grown into a cross-category, cross-regional, full-industry-chain FMCG B2B platform. It is a new-generation internet unicorn and a leading industrial internet enterprise in China. As of December 2022, the platform had over 1.8 million registered terminal users and over 200,000 monthly transacting users. After entrepreneurship, four reflections: Chen Shengqiang, co-founder and COO of Yijiupi, summarized four aspects of his reflections on B2B entrepreneurship in recent years. Everyone must have often heard...
陈晟强