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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 4 of 25
Nine Years of B2B Platform Entrepreneurship: Reflections and Prospects for FMCG Industry Internet
As a B2B platform providing online FMCG wholesale services to terminal retailers nationwide, Yijiupi has been established for nine years and has grown into a cross-category, cross-regional, full-industry-chain FMCG B2B platform. It is a new-generation internet unicorn and a leading industrial internet enterprise in China. As of December 2022, the platform had over 1.8 million registered terminal users and over 200,000 monthly transacting users. After entrepreneurship, four reflections: Chen Shengqiang, co-founder and COO of Yijiupi, summarized four aspects of his reflections on B2B entrepreneurship in recent years. Everyone must have often heard...
陈晟强Profitability is hard, sustained profitability is harder! Kuailai Zhanggui's in-depth interpretation: How to run a continuously profitable B2B enterprise?
Kuailai Zhanggui is the largest FMCG B2B trading platform in East China and a nationally renowned one. Since its launch in 2015, it has expanded operations across multiple cities in Jiangsu, Zhejiang, and Shanghai, and has empowered distributors in Guiyang, Qingdao, and Hangzhou with its self-developed digital management system and SaaS solutions. It has served over 110,000 retail stores, with annual sales revenue exceeding 1 billion yuan and cumulative transaction value surpassing 5 billion yuan. At the 8th FMCG Innovation Conference, Yang Qiming, CEO and founding partner of Kuailai Zhanggui, delivered a keynote speech titled "How to Run a Continuously Profitable B2B Enterprise," proposing that "thoroughly data-driven operations and management methods form the foundation of a company's business."
杨启明New World, New FMCG: The Underlying Logic of Supply Chain Digitalization
At the 8th China FMCG Innovation Conference, Wang Hao, founder and CEO of Guanjiapo Renwoxing Technology and chief designer of Kuaima Digital, shared insights on the underlying logic of supply chain digitalization, emphasizing the importance of online presence, integration, and socialization for distributors, and the need for brand owners to empower distributors in building a digital supply chain.
王浩Winning in the New FMCG World Means Winning in the Supply Chain
As the FMCG industry enters a new world of transformed consumption, branding, marketing, and technology, the supply chain must also evolve. Ande Zhilian (annto) is at the forefront of this change, advocating for a collaborative approach to supply chain reconstruction that empowers both brand owners and distributors to achieve end-to-end efficiency and business transformation.
陈思廷Distributors: If You Don't Start B2B Soon, You Might Miss the Boat
The FMCG B2B sector has grown rapidly in recent years despite little media coverage, with many early B2B players becoming profitable and a number of regional distributors successfully transitioning to B2B. This is driven by mature software technology and accumulated experience, making it a certain trend for distributors to transform into supply chain companies.
赵波B2B2C, Digitalization, Premiumization, Near-field Retail, and New Scenarios: New Topics for FMCG Manufacturers
After three years of pandemic, 2023 brings renewed expectations for FMCG professionals. The channel landscape has transformed dramatically, from community group buying and private domain e-commerce to O2O instant retail and short-video live streaming. Five key topics deserve attention: B2B2C, digitalization, premiumization, near-field retail, and new scenarios.
New DistributionHow to Achieve 'High-Quality Growth' in the 'New World' from a Supply Chain Perspective?
What kind of enterprises are lost in the 'old world'? Everyone knows cycles exist and that we live within them, but not everyone or every enterprise can successfully cross them. The cycle for grass and trees is mostly one year. The difference is that herbaceous plants mostly wither every winter, while trees can cross winters, turning each winter into a growth ring, even spanning millennia. An enterprise that has not crossed a cycle cannot be considered successful. Only those that have traversed multiple cycles can be considered excellent. Every century-old enterprise in the world has successfully crossed multiple cycles.
陈思廷Digital "Transformation": A False Proposition!
Digitalization must be concrete. The author argues that while digitalization is important and a trend, calling it "transformation" is unnecessary and even a false proposition, because digitalization is scenario-specific and problem-oriented, not an abstract, holistic shift. Successful digitalization starts with specific problems, uses tools to solve them, and is driven by incremental gains.
任文青AndyFMCG News: Gome Stores Shrink; 2022 Food, Tobacco and Alcohol Consumer Prices Up 2.4% YoY; JD.com Restarts Front-Warehouse Business...
1. Gome stores shrink and will open franchise business. 2. In 2022, food, tobacco and alcohol consumer prices rose 2.4% year-on-year. 3. JD.com restarts its front-warehouse fresh food business. 4. Lianhua Supermarket expects net loss for 2022 to narrow by about 40% to 60% year-on-year. 5. Genki Forest goes 'ALL IN Sales' this year. 6. CPMC's revenue exceeds 10 billion yuan. 7. Costco's Shanghai Pudong store starts trial operation. 8. China Resources C'estbon's East China base officially put into production. 9. Coca-Cola launches Japan-exclusive bottle. 10. Dayao launches its first soda sub-brand.
New DistributionThe Truth Behind the Retail Store Closure Wave: The Traditional Supply Chain System Is Collapsing
Can Dongfeng's strategic investment save Carrefour? Traditional retail enterprises that lack the courage to make bold changes and rebuild their supply chains, while only making superficial store format adjustments, have no promising future. Despite experiencing a large-scale out-of-stock crisis, Carrefour remains calm, apparently backed by its 'strategic investment'.
龙商网Quality Growth Requires New Marketing, New Supply Chains, and Digitalization
Sustainable FMCG growth in a mature market depends on digital connection efficiency, profitable omnichannel marketing, and supply chains that improve both cost and fulfillment performance.
New DistributionWhy B2B Operations Are the Future for Large FMCG Distributors
After a decade of market education, Chinese FMCG B2B has entered a more mature phase. Distributors with sufficient scale can use digital ordering, operations, warehousing, and delivery to become regional supply-chain platforms.
New DistributionStarting Small: Concrete Actions in Digital Transformation
The essence of digitalization is still a tool, while the essence of sales is business, which relies on good product selection, pricing, distribution, and promotion. Digitalization is not the core of business but a tool to enhance it. The current hype around digitalization is overblown; without it, not everything is wrong. In your business, if the main product selection is wrong, digitalization won't make it sell well. Digital transformation, whether for channels or management, primarily solves management issues, not the core 4P of business. The real benefits come from improving efficiency in daily operations, not from grand projects. Start with three online processes: business process, inventory, and data analysis.
渠成君Retail Will Ultimately Be a War of Technology
Retail is an ancient business. In each wave of iteration, the power of technology to move mountains and drain seas is most fully demonstrated. From Sears to Walmart to Amazon, every retail revolution has been driven by technological innovation. Now, with the rise of instant retail, technology is once again playing a crucial role, and companies that invest in technology will lead the industry.
董二千Instant Logistics: Giving Consumers a Reason to Pay for 'Certainty' in an Uncertain Environment
Retail is one of the most dynamic industries in socioeconomic development. In China, offline retail has evolved from supply and marketing cooperatives, state-owned department stores, and shopping malls to today's diverse formats including shopping centers, chain convenience stores, and mom-and-pop shops. More dramatic changes have occurred online. While platforms like Taobao and JD.com represent the ultimate form of pure online retail, the rapid rise of instant retail in recent years signifies a major trend of e-commerce platforms exploring physical retail and deep integration of online and offline channels.
路言Entering the Prepared Food Industry: Beware of Dying on the Supply Chain
The prepared food (pre-made dishes) market is highly attractive, with a market size exceeding 300 billion yuan and projected to surpass one trillion yuan by 2026. However, the industry faces homogenization, and supply chain capabilities are crucial for long-term competitiveness, as they determine cost-effectiveness, freshness, and adaptability.
FBIFPreparing for the New Year: City Managers Must Master the 'Front, Middle, and Back' of the Business!
Every December, city managers are busy making next year's city plans, often working overtime before deadlines, but in the end, apart from a different PPT format, the final strategy plan is just a tweaked version of last year's document. Based on years of frontline observation, the author finds that city managers who consistently manage their business well and achieve sustained growth share a common trait: they truly understand the front, middle, and back offices of their distributors' operations.
渠成君Cainiao Unveils Heavy Cargo Solution: Integrated Commerce and Logistics to Boost Merchant Sales
At the 7th China FMCG Channel Innovation Conference held in Chengdu, Li Jiabao, Director of Cainiao Supply Chain's FMCG Industry, introduced Cainiao's heavy cargo solution. By labeling and weighting 'delivery to door' across the entire chain, heavy cargo merchants saw significant increases in exposure, conversion, and repurchase rates. Additionally, Cainiao's heavy cargo warehouses expanded service models, leveraging its B2B city distribution network to offer merchants various delivery services such as intra-city warehouse and store delivery.
李家宝Normalized Livestreaming Drives Enterprise Digital Transformation: Liby Group's Livestream Talent System
The livestreaming e-commerce market is growing rapidly, with digitalization and standardization becoming key. Liby Group has built a comprehensive livestream talent training system, including SOPs and certification programs, to empower internal teams and dealers, enhancing digital operations and brand building.
周礼The B2B Model Represented by 'Come Quickly' Is the Only Direction for Distributors to Grow Stronger
From a novice to FMCG success, the only way is to grow bigger and stronger. 'Come Quickly' (快来掌柜) has achieved profitability by focusing on sales revenue rather than GMV, strict cost control, digital operations, and a unique management approach.
杨启明Integrated Supply Chain Easily Handles Sudden Order Surges, Order Backlogs and Delivery Efficiency No Longer a Problem
During the 11.11 shopping festival, JD Logistics' integrated supply chain solutions helped companies like Shandong Luhua Group and Hangzhou Qiaonuofan Foods manage order surges of up to 10 times normal volume, improving delivery efficiency and customer satisfaction.
New Distribution“New Marketing Trilogy” Finale: “New Marketing 3.0: bC Integrated Digital Transformation” Officially Published
The final installment of the “New Marketing Trilogy,” “New Marketing 3.0: bC Integrated Digital Transformation,” has been officially published. The book focuses on digital transformation of traditional distribution channels, proposing a bC integrated model to connect manufacturers, distributors, retailers, and consumers, and providing methodologies and operational frameworks for digital marketing.
刘春雄Community Group Buying 3.0: The Era of Group Stores
Community group buying has evolved from its 1.0 origin in 2015, through the 2.0 group wholesale phase, to the current 3.0 group store era. Despite these iterations, the core success factor remains the supply chain, which is the most critical and challenging of the three key infrastructures: supply chain, group leaders, and warehousing and distribution.
孟祥飞New Distribution's Ten Judgments on FMCG B2B in 2022
In the past two months, the author visited regional B2B platforms and learned about their development this year. Despite the pandemic's impact, B2B has seen high growth and significant profitability, proving it as a crucial distribution channel. The market space vacated by JD and Alibaba has allowed many regional B2Bs to grow rapidly.
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