The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, has entered its 7-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference, the 2nd China FMCG Hard Discount Conference, and the 2nd China FMCG Distributor Conference will be grandly held in Chengdu. The event is hosted by New Distribution, co-hosted by Anneng Zhilian and Yonyou Digitalization. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digitalization Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group. China Resources Snow, Hsu Fu Chi, Jiangxiaobai, Kimberly-Clark, Mondelez, COFCO Fulinmen, Yili, C&S Paper, Tsingtao Beer, Feihe, Haoxiangni, Lai Yifen, Shiyuedadao and many other leading FMCG brands, along with their executives, department directors, and regional managers, will gather in Chengdu to participate in this industry event.**** 1. The biggest FMCG thought feast at the start of 2024 Centered on the theme "Supply Chain Revolution", the conference will explore the changes in China's FMCG supply chain against the backdrop of overall economic and consumption downturn. Over 3 days, 80+ big-name guests will share insights, with one main forum, one hard discount conference, one distributor conference, and over ten sub-forums and closed-door exchange sessions. There will also be the first-ever "Ultimate Supply Chain" brand factory direct sourcing fair. This is the largest event in the FMCG industry at the start of 2024! 2. Three major FMCG industry reports to be released on-site: At this year's conference, we will release major reports in partnership with industry partners. The first report is the industry's first "2023 China FMCG Distributor Logistics and Warehousing Survey Report", jointly released by New Distribution and Best Cloud. We hope it will provide a guide and beacon for distributors' warehousing and logistics in terms of cost reduction and efficiency improvement. From a national perspective, it shows the current level of distributors' warehousing and distribution, and specific measures to reduce costs and increase efficiency. The second report is the "2023-2024 China FMCG Hard Discount Industry Map", which comprehensively and three-dimensionally displays the development trends of the current hard discount model, and deeply interprets the challenges and opportunities hard discount brings to brands and distributors. The third report is the "Leisure Food POSM White Paper", led by Xin'gongchang, a leading visual consulting player in consumer goods, exploring POSM visual strategy as the next competitive point for leisure food. Today, only 7 days remain until the conference. As the countdown enters its final stage, the content preparation is nearing completion. Here, the editor will introduce the overview of each session in detail, so that friends from various fields can clearly understand the conference and find the right forum for themselves. March 14 - Day 1 The main forum of this conference is divided into morning and afternoon sessions. In the morning session, New Distribution has invited Ms. Lu Xiuqiong, Global Expert Partner at Bain & Company; Mr. Tao Shiquan, Chairman of Chongqing Jiangxiaobai Liquor; Mr. Liang Pengfei, President of Anneng Zhilian; Mr. Zeng Jian, Co-founder and Senior Vice President of Xinchao Media Group; Mr. Zou Wenbiao, Co-founder and President of Zhoupu Data; Mr. Wang Bing, Co-founder of Shiyuedadao Group and innovator in the kitchen staple food industry; Mr. Liu Xinggang, President of Hsu Fu Chi International Group; and Mr. Yang Haihan, Chairman of Guizhou Zhongyi Trading. In the afternoon session, we have invited Mr. Yu Jian, General Manager of Kantar Worldpanel Greater China and expert in China's consumer and retail market; Mr. Li Zheng, Vice President of Zhoupu Data; Mr. Fan Shikai, Vice President of China Resources Beer (Holdings) Co., Ltd. and General Manager of Jinsha Liquor; Mr. Cai Zhicheng, Founder of Chengdu Laiken Information Technology Co., Ltd. and original technical co-founder of Huijinhuo; Mr. Wang Bing, Co-founder of Shiyuedadao Group and innovator in the kitchen staple food industry; Mr. Li Jie, Vice President of Products at Fenxiang Xiaoke and General Manager of the FMCG Industry Center; and Mr. Xiao Zheng, General Manager and Managing Partner of Shanghai Hua & Hua Marketing Consulting Co., Ltd. Multiple industry executives will discuss how the supply chain revolution will reshape a new FMCG world. What you will gain:
√ Path strategies for first-line brands in the new business era √ New growth drivers for the FMCG industry during the transformation period √ Latest insights on industry changes Suitable for: √ Brand executives, sales directors, channel managers √ Large and medium brands seeking omnichannel development √ Internet companies deeply involved in the FMCG industry √ Traditional distributors seeking full-channel layout March 15 - Day 2 1. Morning & Afternoon - China FMCG Hard Discount Conference Factory price 63 yuan, retail price 69.9 yuan - whose business is hard discount really taking? The hard discount model exploded in 2023; what will happen in 2024? Will it continue to surge or cool down? Listen to the latest views from practitioners in the hard discount circle, brand executives, and traditional retail operators. In the morning session, we have invited Mr. Zhao Hanli, Vice President of Lai Yifen; Mr. Shi Xun, Vice President of Haoxiangni Health Food Co., Ltd.; Ms. Sun E, CEO of Xingfu Squirrel; Mr. Liu Chunxiong, Advocate of new marketing and Dean of the Marketing Digitalization Research Institute; Mr. Ma Zheng, Chief Analyst of Food and Beverage at Cinda Securities; Mr. Chen Zhengguo, Chairman of Leerle Commercial Chain; Mr. Diao Baoliang, Director of OEM Sales Department at Jinmailang Beverage Co., Ltd.; Mr. Wang Kun, National Marketing Director of Milao Tou; Ms. Zhang Huiying, National Sales Director of Oishi; and Mr. Li Bin, COO of Snack Cabin. In the afternoon session, we have invited Mr. Qi Te, Partner of Zhengxuan Capital; Ms. Li Yue, Founder of Aizhekou brand and CEO of Weilai Yilai Company; Ms. Li Keke, General Manager of Marketing Department at Ruoyu Group; Mr. Xiao Masong, Founder of Xiaomasong Strategic Marketing Consulting and author of "Marketing Notes"; Mr. Wang Baicheng, Founder and Chairman of Wangge Discount Supermarket; Mr. Lian Jie, Research Advisor on Hard Discount at New Distribution and author of "The Third Retail"; Mr. Shi Jianwei, Founder of Jinbaibai; and Mr. Zhang Xin, Founder of Sanguantang Beverage. At that time, Mr. Ren Wenqing, COO of New Distribution and chief editor of the China Snack Hard Discount White Paper, will release the industry's first "2023-2024 China FMCG Hard Discount Industry Map". From the perspective of the FMCG industry, New Distribution will interpret the impact of hard discount on the local commercial system, helping brands and distributors grasp industry trends objectively, comprehensively, and deeply, meet challenges, and discover growth opportunities. Suitable for: √ Brand executives, sales directors, channel managers √ Core executives directly responsible for marketing growth √ Practitioners in brand new retail departments √ New brand founders and executives 2. Morning & Afternoon - 2024 Supply Chain Digitalization Innovation Summit In the current context, the importance of digitalization is self-evident, but how to implement it, how to practice it, what the path is, and how to truly support operational efficiency and growth - every company is in the process of exploring. Digitalization is a topic every brand must consider now. Based on this, in the morning session, we have invited Mr. Cai Longping, Vice President of Yonyou Network and General Manager of the Consumer Goods Industry Division; Ms. Zhao Wei, Director of New Retail Development at Yili Group Digital Technology Center; Ms. Yu Dongyun, Deputy General Manager of Yonyou Network's Consumer Goods Industry and Senior Solutions Expert; Mr. Song Shiwu, CIO of COFCO Fulinmen Food Marketing Co., Ltd.; Mr. Zhang Lei, General Manager of Yonyou Network's Digital Supply Chain Division; Mr. Guo Hua, Chief Digital Officer of China Resources Beer; Mr. Pang Heran, VP of Shanghai Zhongshang Network Technology Co., Ltd.; and Mr. Guo Ling, Deputy General Manager of Qingtu Data and Research Director of Tsinghua University Data Governance Research Center. In the afternoon session, we have invited Mr. Di Baowei, General Manager of Yonyou Network's Digital Marketing Division; Mr. Kim, Director of Digitalization Center at Genki Forest; Mr. Zhang Wei, Founder and Chairman of Yisu Technology; Mr. Ge Shuai, General Manager of PMO at Feihe Dairy Digital Center; Ms. Zhang Hong, Senior Vice President of Chanjet Information Technology Co., Ltd.; and Mr. Dong Wenbo, former Deputy General Manager of Digitalization Center at Dongpeng Beverage and Co-founder of Shanghai Tingyong Technology. Let them tell you the logic and application of digitalization driving new enterprise growth. Suitable for: √ Core executives directly responsible for marketing growth √ Brand executives, sales directors, channel managers √ Enterprise executives seeking data technology empowerment in FMCG March 16 - Day 3 1. Morning & Afternoon - China FMCG Distributor Conference The 2nd China FMCG Distributor Conference is divided into morning and afternoon sessions. The morning session will begin with Mr. Yuan Lai, Chief Content Officer of New Distribution, sharing "Urban X Trade Circulation Business Development Model"; Ms. Li Wenjun (Wendy Li), Partner of New Distribution Research and Consulting, will release the industry's first "2023 China FMCG Distributor Logistics and Warehousing Survey Report" in conjunction with Best Cloud. Next, we have invited Mr. Zhang Feng, Dean of the Distributor Business Development Research Institute at Zhoupu Data, co-host of the Distributor Conference; Mr. Min Dan, Director of City Distribution Business Development at Anneng Zhilian; Mr. Zheng Guangxian, General Manager of 1919 Digital Business Group and Chairman and General Manager of 1919 Kuaihe Company; Mr. Fan Qi, Founder and Chairman of Shaanxi Jiaping Yunshi E-commerce Co., Ltd.; Mr. Luo Kai, Founder and General Manager of Luoyang Hecai Trading Co., Ltd.; and Mr. Zhang Li, General Manager of Hubei Xiangyang Kaitai Department Store Co., Ltd. In the afternoon session, we have invited Mr. Luo Kai, Founder and General Manager of Luoyang Hecai Trading Co., Ltd.; Mr. Wang Jichao, General Manager of Zebra Business Operations Co., Ltd.; Ms. Duan Xi, General Manager of Yunnan Yuxi Meihua Trading Co., Ltd.; Mr. Li Feng, Dean of the New Distributor Academy, host of "Li Feng New Distribution", and Executive President of Wuchang Lvfumi Industry; Mr. Tong Xuewei, Founder of Liangduoduo Liquor and former co-founder of the Jiangxiaobai brand; Mr. Hai You, Partner of New Distribution and channel marketing expert; Mr. Wang Shenbing, Founder of Zhongke Shangruan; and Mr. Fang Fan, General Manager of Guizhou Fangwangyuan Trading Co., Ltd. Suitable for: √ Distributors of alcoholic beverages, drinks, snacks, general merchandise, daily chemicals, etc. √ Operators of regional FMCG distribution businesses √ Post-80s and post-90s who will take over their parents' distribution businesses 2. Morning Parallel Forum - Instant Retail Nowadays, O2O instant retail has become a new growth driver for FMCG manufacturers in recent years. Besides O2O home delivery under new retail, there is also O2O home delivery in traditional mainstream channels. Facing this new channel for FMCG growth, how should we think about instant retail and how to sustain it? To this end, for O2O instant retail, New Distribution has invited Mr. Shi Yonggang, Deputy General Manager of Innovation Marketing Division and E-commerce Director at Tsingtao Beer; Mr. Wang Fan, Senior Director of Commercial and Category Strategy at Kimberly-Clark China; Mr. Chen Lihao, Executive Vice President of Omnichannel New Retail at Shanghai Heyin Network Technology; Mr. Huang Aiguo, General Manager of Near-field E-commerce War Zone at C&S Paper; Ms. Xiao Li, Head of National Sales Digitalization and Capability Building at Mondelez; Mr. Chen Cheng, Executive General Manager of 1919 Kuaihe Company; and Mr. Zhang Chenyong, Instant Retail Expert. Through multi-perspective and multi-dimensional observation, participants will gain a more three-dimensional understanding of the current trends in the integration of O2O with the industry. Suitable for: √ Heads of new retail departments at first-line brands √ CEOs, CMOs, and other executives directly responsible for growth √ FMCG practitioners studying changes in new retail channels √ Executives bringing core middle management to enhance cognition and vision 3. Afternoon Parallel Forum - New FMCG: Creativity and Business Centered on the topic of new FMCG and new consumption, we have invited Ms. He Luyi, Co-founder and CEO of Xin'gongchang; Ms. Ren Ting, CEO of Believe in Youth; Ms. Yi Zihan, Founder and CEO of Songxianxian; Ms. Shen Yueren, Founder of Jiadian Ziwei; Mr. Li Lei, President of Haojiayi; Mr. Li Xiaoming, Head of Marketing Center and Digital Marketing at Moxianxian; and Mr. Zhao Angxiong, Founder of Squirrel Media. At the event, Xin'gongchang will release the industry's first "Leisure Food POSM White Paper". Other Event Arrangements 1. "Ultimate Supply Chain" Brand Factory Direct Sourcing Fair March 15, 09:30-11:30 AM March 15, 13:30-15:30 PM March 16, 09:30-11:30 AM Centered on "Ultimate Supply Chain", a two-day brand factory direct sourcing fair will be held to build a platform for distributors to select products and explore new supply chain distribution models. 2. "Supply Chain Innovation Supporting New Growth" Anneng Zhilian Closed-door Seminar March 15, 14:30-18:00, Anneng Zhilian & New Distribution invite brand executives and regional major distributors to hold a closed-door seminar on "Supply Chain Innovation Supporting New Growth" to discuss new business models in the stock era and how to achieve two-way new growth for brands/distributors through supply chain innovation. 3. "Next-Generation Distributors" Zhoupu Data Closed-door Seminar March 15, 14:00-17:00, Zhoupu Data will discuss the future development path of distributors around the theme "Next-Generation Distributors". 4. JD Supply Chain Financial Technology Closed-door Meeting Time: March 13, 15:00-17:00 5. FMCG Distributor Digital Transformation - B2B Operations Practical Course March 13, pre-event warm-up session 14:00-18:00, Mr. Li Feng, Dean of the New Distributor Academy, will bring the "FMCG Distributor Digital Transformation - B2B Operations Practical Course". 6. Three Closed-door Seminars (Exclusive for SVIP Guests) March 15, 20:00, Distributor closed-door meeting: Low-price impact, manufacturer direct control, declining customer traffic, what are the options for distributors? March 14, 15:00, Hard discount closed-door meeting: Hard discount China practice and new order in the industry chain March 13, 14:00, New technology closed-door meeting: How AI can help the FMCG industry Small circle meetings, from different dimensions and perspectives, to clearly understand the current new environment, new business forms, and new models, and find new opportunities and growth for your business. This is the biggest event in the FMCG industry at the start of 2024, held only once a year! This is the strongest convergence of new trends, new directions, new thinking, new cases, and new opportunities in the industry, bringing the industry a strongest thought feast! A grand event for FMCG people - you must be there! 🔺Scan code for ticket inquiries🔺