China's business environment is undergoing unprecedented changes. A 'supply chain revolution' initiated by the retail sector is unfolding. Consumer habits are visibly changing, with the high popularity of 'pingti' (affordable alternatives) implying a demand for both quality and low prices. Undoubtedly, supply chain competitiveness is becoming increasingly irreplaceable. Major companies are leveraging supply chains to fight a hard battle. Economist Martin Christopher said, 'The real competition is not between companies, but between supply chains.' Therefore, a revolution based on supply chains is essential to promote the synergy of supply, industrial, and value chains, leading the industry through long cycles and achieving high-quality development! The 9th China FMCG Innovation Conference is the first to champion this cause, themed 'Supply Chain Revolution', sounding the clarion call to the industry!

March 14-16: The 'Supply Chain Revolution' 9th China FMCG Innovation Conference & the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference will grandly open in Chengdu!

Main Forum of the 9th China FMCG Innovation Conference This conference spans three days. On the first day, a continuous brain-storming main forum will be held, gathering industry giants, top leaders, growth dark horses, expert advisors, and other luxurious guest lineups, offering all attendees a visual feast of 'supply chain thinking is a demand innovation revolution'!

2nd China FMCG Hard Discount Conference On March 15, a themed conference on hard discount topics will be held, with factories, brands, distributors, retailers, service providers, and industry experts gathering to discuss how hard discount will develop in 2024; whether factories/brands, distributors, or retailers, how to seize opportunities ahead of others. At the same time, the '2023/2024 China Hard Discount Industry Map' will be grandly released at the conference site. It is worth emphasizing that this is the second time New Distribution has organized the China Hard Discount Conference after the successful first one. Why? Because it is a major transformation touching the entire FMCG industry chain. Most people focus on low-price competition, but what the industry truly needs to pay attention to is the product selection, operations, and supply chain behind it!

2nd China FMCG Distributor Conference On March 16, the 2nd China FMCG Distributor Conference will be held. Under the wave of supply chain revolution, distributors are the first to be affected, influenced, and differentiated. At the 2nd Distributor Conference site, we will gather outstanding distributors from across the country who have withstood the waves of the supply chain revolution and become 'stronger through adversity', comprehensively interpreting distributor business from growth paths, challenges and opportunities, operational practices, etc., helping distributors step into the next decade in the direction of supply chain revolution! At the same time, a 'Distributor Industry Cost Reduction and Efficiency Report' will be grandly released at the conference site, providing professional trend analysis and reference for distributors' future business development.

'Ultimate Supply Chain' Brand Factory On-site Procurement Fair On March 15-16, the 'Ultimate Supply Chain' Brand Factory On-site Procurement Fair will make a grand appearance. Relying on the China Distributor Supply Chain Alliance, uniting over a dozen major brand factories and hundreds of distributors, with on-site explanations, on-site procurement and ordering, lowest prices, fastest and strongest logistics supply, promoting the transformation of FMCG trade circulation, and providing high-quality and efficient supply chain systems for modern retail. Rich resources, upgraded opportunities, on-site product experience, in-depth cooperation discussions—what you want to showcase and what you seek will be 'seamlessly connected' at the venue! In addition, during the three-day conference, there will be more than ten sub-forums and closed-door exchange meetings, where thousands of FMCG brand owners, distributors, retail transformers, and industry service providers from across the country will gather in Chengdu to discuss the challenges and opportunities, transformations, and solutions in the era of supply chain revolution.

The era of supply chain revolution has arrived, and a new business era will be born. We hope every participant will still have a place in this wave, and we believe this will be a conference worth attending!

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