On October 10, 2025, ZSM Supply Chain's 2025 Autumn Order Conference was successfully held at the Jinan International Convention and Exhibition Center in Shandong. The bustling scene of 110 brands exhibiting and 30 million yuan in same-day orders at the Jinan autumn conference offers a glimpse into ZSM's rapid rise. This event was not an accidental outburst but a concentrated microcosm of its two-year development journey from 0 to 1, and then toward an annual sales target of 5 billion yuan, encompassing model exploration, capability accumulation, and ecosystem construction. Let's dissect its growth trajectory through the following key milestones. Breaking Through and Starting Up: Building a Symbiotic Framework Amid Doubts ZSM's story began in 2023 with addressing industry pain points. In March of that year, Biutou founder Meng Fanzhong, based on his observations of Chinese and foreign retail industries, proposed the idea of establishing a professional supply chain company, directly targeting the triple dilemma of traditional FMCG channels: "brands pressuring inventory, distributors inefficiently marking up prices, and terminals having weak bargaining power." In July, ZSM was officially registered, and on August 15, the first shipment from the Jinan warehouse was dispatched, marking the official landing of this new supply chain force with "retail genes." The challenges at the start far exceeded expectations. General Manager Zhou Xu later recalled that in early negotiations, they were even dismissed as "frauds" by brands, and traditional distributors were wary of this new player that "only added a 3-point warehousing fee." However, ZSM established a foothold through its innovative "shareholders as customers" design: 18 member supermarkets of the Baoting Commercial Alliance became founding shareholders, integrating scattered channel demands into a "collective buyer power." This interest-binding model broke the traditional game between supply and demand, laying a foundation of trust for subsequent development. At this point, ZSM had already planted the seed of "demand reversely driving supply"—which later became the underlying logic for the order conference's precise matching of supply and demand. Model Validation: From Regional Pilot to Multi-Warehouse Coordination 2024 was a key year for ZSM to transition from "survival" to "growth," with core capabilities rapidly taking shape, setting the stage for the current scale of the order conference. That year, it achieved three major breakthroughs: The dual expansion of network and scale was the primary highlight. On the basis of the Jinan warehouse, Shenyang ZSM was established and integrated Biutou's original trading business, forming a dual-core layout of "Northeast + North China," expanding business coverage to 8 provinces. The number of partner brands surged from an initial 80 to 460, serving 51 chain supermarket systems with over 1,000 stores, and 2024 sales directly exceeded 2 billion yuan, responding to initial doubts with data. Mechanism innovation and professional capabilities were implemented simultaneously. To address brands' biggest concern about pricing systems, ZSM designed a "3+N" (later adjusted to "5+N") flexible pricing mechanism—on the surface, goods were shipped at traditional distributor prices, but at month-end, excess profits were returned to customers in the form of rebates, avoiding price chaos while accumulating profits for terminals. At the same time, leveraging Biutou's over 20 years of retail experience, it began exporting category management modules and practical case studies, and introduced Japan's "52-week MD" system, transitioning from "pure supply" to "professional empowerment." The cooperation with Qianhe Flavoring that year was a model example: through resource concentration, display optimization, and monthly strategic reviews, it achieved full coverage of 95 stores within 10 months, with annual sales exceeding 9.4 million yuan, confirming its positioning as a "distributor that understands retail." Ecosystem Maturity: The Order Conference as a Showcase of Capabilities Entering 2025, ZSM's development logic shifted from "scale expansion" to "ecosystem deepening," and the autumn order conference is the perfect footnote to this stage. At this order conference, ZSM General Manager Zhou Xu stated that the event aimed to further integrate supply chain resources, strengthen collaboration between brands and warehouse clients, and help both parties achieve performance breakthroughs during the autumn and year-end consumption peak seasons. Zhou Xu also shared the company's current sales scale and next year's development goals, allowing partners present to clearly grasp ZSM's development pace. Currently, ZSM has three core capabilities that support the booming order conference:

  1. Demand integration capabilities have been fully upgraded. Shareholder customers increased from 18 to 24, with monthly joint meetings of procurement directors from various retail chains becoming routine. In 2024, the experience of integrating over 100 million yuan in demand to reverse-connect with manufacturers was translated into precise layouts of seasonal new products at the order conference, such as "New Year ceramics and red couplets," achieving a win-win of "brands gain increments, terminals get good products."
  2. Supply chain efficiency continues to optimize. Single-warehouse SKUs exceed 5,000, and the Shenyang and Jinan warehouses together manage over 12,000 items. The "one inventory" system supports "even one piece can be picked up at wholesale prices," attracting customers from as far as Zhejiang, 1,500 kilometers away. This scale effect allows the order conference to aggregate 110 brand manufacturers, providing a "one-stop product selection" scenario for 64 warehouse enterprises.
  3. The empowerment system forms a closed loop. At this order conference, experts from Mashangying were invited to share category trends, and using a "data compass" to present single-store gross profit, ZSM has built a full-chain empowerment service of "product selection guidance - display optimization - data decision-making." As a purchasing representative at the order conference said: "This order conference had rich new products and pragmatic policies, especially the industry data sharing session, which was extremely valuable. It not only reduced the difficulty of product selection but also strengthened confidence in long-term cooperation with ZSM."—This is proof of its transformation from a "trader" to an "empowerment platform." From being questioned in 2023 about "whether it could succeed" to proving in 2025 with 30 million yuan in same-day orders that it "does well," ZSM's two-year journey is essentially a microcosm of the FMCG industry's shift from "game" to "symbiosis" in the zero-supply relationship. Today's order conference is no longer a simple "sales site" but a concentrated display of its "mechanism innovation + scale efficiency + professional empowerment + data-driven" model, also indicating its confidence in advancing toward the goal of "annual sales of 3-4 billion yuan." Brand agency negotiations and warehouse retail enterprise negotiations: __