If you're still using 10-year-old methods to do FMCG business in 2025— Your customers are leaving, your profits are evaporating, and your competitors are eating your market. If you're thinking about— ❓ What do consumers really want? How to shift from "production-oriented" to "demand-driven"? ❓ Discount retail expansion, traditional retail reform, instant retail acceleration... Which tracks still have dividends? ❓ Distributor transformation is urgent; where is the way out? ❓ How to use digitalization + AI to rebuild the supply chain, reduce costs and increase efficiency? ❓ In 2025, which new channels are exploding? Which categories are growing? Which models are making money? August 19-21, Shanghai, the 7th China FMCG Conference—gives you the answers!
7th China FMCG Conference Conference Name: [New Demand · New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference Conference Time: August 19-21, 2025 Conference Venue: Shanghai, China
In 2024, China's FMCG market is undergoing a deep "great tear": on one hand, listed companies' revenues are halved, and traditional channels continue to shrink; on the other hand, niche tracks are advancing rapidly, and emerging brands are growing against the trend.
Incremental dividends are fading, old experience is failing, and the market has entered a deep restructuring period with consumers at the core, where new demand drives new supply.
This is not just a cyclical change, but a reconstruction of the underlying logic. "Brand-led" gives way to "retail-led," and the essence returns to "consumer-led."
Whoever can discover and meet new demand will rebuild the growth path! Whoever can build a more flexible and efficient new supply system will ride through the cycle!
Based on this, this conference revolves around the core theme of [New Demand · New Supply]. Over 3 days, there will be 1 main forum, 1 retail innovation conference, 1 distributor conference, 1 guest dinner gathering over 100 FMCG industry bigwigs, 5 parallel forums on hot topics, 4 SVIP private meetings, and multiple one-on-one precise matchmaking closed-door meetings.
At the same time, around the theme of [New Demand · New Supply], the main venue on the first day will bring together brand giants, industry experts, and founders and executives of leading consulting platforms to deeply discuss the following seven core topics.
5th China FMCG Retail Innovation Conference Discount retail expansion, traditional retail reform, instant retail acceleration...
In the past two years, the huge waves in the retail industry have been fiercely impacting the old order of the FMCG industry. Some are deeply confused, while others seize the opportunities in the transformation and achieve multiplied growth!
2024 is a very painful year, but also a year of great opportunity!
The 5th China FMCG Retail Innovation Conference interprets retail transformation from an innovative perspective, building a platform for experience sharing, in-depth dialogue, and precise matchmaking among different roles in the industry chain, to seize the incremental dividends of the next 10 years!
At the same time, the following five core topics will be presented on site.
5th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes.
From the first to the fifth distributor conference, we have clearly seen the major changes distributors have faced in response to environmental changes, business model changes, operational method changes, and role positioning.
80% of small and medium-sized distributors will be eliminated, and only these 3 types of distributors will exist in the future!
- Regional category operators
- Specific retail operators
- B2b platform operators
In the past, distributors played the role of "promoters" for brand owners; in the future, they must become "buyers" for retailers.
Downstream retailers will become the first customers of distributors, and brand owners will be the second customers!
The 5th China FMCG Distributor Conference will bring together benchmark excellent distributor bosses from across the country, comprehensively interpret the business guide for distributors during the retail transformation period, and help distributors re-determine their functions and positions under the new industry order! It will also release the "2025 China FMCG Distributor Business Condition Survey Report."
At the same time, the following five core topics will be presented on site.
On-site First Release 2 heavyweight industry reports + 1 in-depth case collection
1. "China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insight 2025)" The noisy retail discount storm and supermarket reform wave are just the tip of the iceberg of the deep transformation of the current FMCG industry chain!
From the industrial perspective of production, supply, and marketing, the entire production-supply-marketing system, from production, circulation to terminal retail, will face structural reconstruction.
When most people view changes from a partial and fragmented perspective, New Distribution exclusively writes the production-supply-marketing transformation white paper—the first comprehensive, three-dimensional report deeply elaborating on the era changes in China's FMCG industry, providing direction guidance for the collaborative ecosystem on the supply side under the major demand change.
2. "2025 China FMCG Distributor Business Condition Survey Report" Channel restructuring, profit decline, intensified market competition, three consecutive years of in-depth research, covering 500+ distributors nationwide, in 150+ cities!
Starting from the real front-line market, we present the most representative survival status of distributors, providing an important reference for brands to win in lower-tier markets!
The "2025 China FMCG Distributor Survival Status Report" is about to reveal: who is growing, who is being eliminated? Presenting a panoramic view of FMCG distributor survival, the truth behind the business, and insights into market trends and industry trends, helping you seize future opportunities!
3. "Ten Growth Case Models for FMCG Distributors" Against the background of channel fragmentation, difficult sales, and high inventory, the capability model and value chain positioning that traditional distributors rely on for survival are being systematically dismantled.
Distributors' traditional business models are failing in the market, but they lack sufficient awareness to make systematic adjustments; new models are constantly emerging, but there is a lack of case references and operational frameworks, and distributors lack "visible models"!
At a time when industry cognitive gaps and practical transformation anxiety coexist, there is an urgent need for a systematic content product that both restores real cases and provides structural thinking, helping distributors find direction from chaos.
Ticket Purchase Channel Key points! Now buy guest tickets to get 2 exclusive industry reports:
- "2025 China FMCG Channel Transformation Research Insight Report"
- "2025 Brand & Regional B2b Platform Strategic Cooperation Insight Report" Limited-time special offer, first come, first served!