The 7th China FMCG Conference Conference Name: [New Demand, New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference Conference Time: August 19-21, 2025 Conference Venue: Shanghai, China In 2024, the Chinese FMCG market is undergoing a deep 'great rift': on one side, listed companies see revenue halved and traditional channels continue to shrink; on the other, niche tracks are advancing rapidly and emerging brands are growing against the trend. The incremental dividend has faded, old experience has become ineffective, and the market has entered a deep restructuring period driven by consumer-centric new demand and new supply. This is not just a cyclical change, but a reconstruction of the underlying logic. 'Brand dominance' gives way to 'retail dominance', and the essence returns to 'consumer dominance'. Whoever can discover and meet new demand can rebuild the growth path! Whoever can build a more flexible and efficient new supply system can cross the cycle! Based on this, the conference revolves around the core theme of [New Demand, New Supply]. Over 3 days, there will be 1 main forum, 1 retail innovation conference, 1 distributor conference, 1 guest dinner gathering over a hundred FMCG industry leaders, 6 parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of [New Demand, New Supply], the first day's main venue will bring together brand giants, industry experts, and founders and executives from leading consulting platforms to deeply discuss the following seven core topics. The 5th China FMCG Retail Innovation Conference Discount retail expansion, traditional retail adjustment, instant retail acceleration... In the past two years, the huge waves in the retail industry have been fiercely impacting the old order of the FMCG industry. Some are lost in confusion, while others seize the opportunities in change and achieve multiplied growth! 2024 is a very painful year, but also a year full of opportunities! The 5th China FMCG Retail Innovation Conference interprets retail transformation from an innovative perspective, building a platform for experience sharing, in-depth dialogue, and precise matchmaking among different roles in the industry chain, to seize the incremental dividend of the next 10 years! At the same time, the following five core topics will be presented on site. The 5th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes. From the first to the fifth distributor conference, we have clearly seen the major changes in challenges, business models, operations, and role positioning that distributors face in response to environmental changes. 80% of small and medium distributors will be eliminated, and only the following 3 types of distributors will exist in the future!

  1. Regional category operators
  2. Specific retail operators
  3. B2b platform operators In the past, distributors played the role of 'promoters' for brands; in the future, they must become 'buyers' for retailers. Downstream retailers will become the first customers of distributors, and brands will be the second customers! The 5th China FMCG Distributor Conference will bring together benchmark excellent distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order! It will also release the '2025 China FMCG Distributor Business Status Survey Report'. At the same time, the following five core topics will be presented on site. Ticket Purchase Channel**** Important! The early bird ticket price increase is counting down, last day! The lowest price in history, don't miss it! Purchasing a guest ticket gives you 2 exclusive industry reports:
  • '2025 China FMCG Channel Change Research Insight Report'
  • '2025 Brand & Regional B2b Platform Strategic Cooperation Insight Report' Limited-time early bird tickets, first come, first served!