This summer, national herbal tea brand JDB is stirring up a music storm. Recently, JDB announced a cross-industry collaboration with Asia's first cross-border singer cultural exchange music variety show "Asian New Voice," launching the JDB Asian New Voice co-branded series. This collaboration not only interprets Gen Z's individual attitudes through six themed designs but also creates an immersive experience from taste to hearing through the tech-interactive "Can-Snatching AI Singing King" gameplay. As the exclusive title sponsor of "Asian New Voice," JDB further demonstrates the inheritance and integration of traditional Chinese health culture represented by intangible cultural heritage herbal tea in the new era while promoting Asian music cultural exchange. Six Major Music-Themed Products Catering to Young People's Emotional Labels The JDB Asian New Voice co-branded series is built on the core concept of "Singing Hot and Spicy All Summer, Igniting Young Power," launching six themes: Blazing Voice, Rhythmic Voice, Heavenly Voice, Joyful Voice, Charming Voice, and Melodious Voice. The packaging design incorporates elements from the "Asian New Voice" show, using hand-drawn illustration style to blend music symbols like "cruise ship stage" and "microphone" with JDB's classic appearance, showcasing the new generation of singers immersed in performance and enjoying music. Each co-branded product is a visual expression of melody and emotion: "Blazing Voice" interprets Gen Z's surging vitality with shouting postures, "Rhythmic Voice" embodies street culture's freedom without limits, "Heavenly Voice" expresses ideals and aspirations through immersive singing, "Joyful Voice" radiates a philosophy of happiness with bright colors, "Charming Voice" outlines calm confidence with leisurely sound waves, and "Melodious Voice" blends tradition and modernity in resonance. The six themes use music as a handle to precisely capture Gen Z's need for "externalizing individuality." The JDB Asian New Voice series may become a social currency—consumers are not just choosing a beverage but also expressing their own personality. Everyone Is an AI Singing King Generate Your Summer Anthem in 10 Seconds Different from ordinary co-branded products' "visual marketing," JDB has embedded a more playable interactive easter egg: each co-branded product features a QR code that consumers can scan to jump to the "Can-Snatching AI Singing King" mini-program. From now on, when purchasing JDB Asian New Voice series products, scan the activity QR code on the can/bottle with WeChat to participate in the "Can-Snatching AI Singing King" activity. Enter keywords expressing your mood and emotions to generate complete lyrics, choose different music styles like "rock," "folk," or "electronic," and upload a personal photo to instantly generate your exclusive "summer anthem" and a singing poster with your image. Additionally, users can participate in the "AI Singing King" ranking for a chance to win prizes such as JDB Asian New Voice series products, JDB plush sound cans, JDB Asian New Voice fridge magnets, or cash red envelopes! Moreover, users can scan the QR code inside the can tab or on the bottle cap to enter a lucky draw for chances to win cash red envelopes and other gifts. Double rewards, endless surprises. The JDB Asian New Voice co-branded series products began pre-sale on May 29, 2025, on Douyin's "JDB Official Flagship Store," "JDB Beverage Flagship Store," "JDB Hongjing Network Information Technology (Zhangjiagang) Co., Ltd. Water Beverage Specialty Store," and JD.com's "JDB JD Self-operated Flagship Store" and "JDB Beverage Flagship Store," and will be available nationwide on June 9, 2025. Consumers can purchase them at convenience stores, supermarkets, e-commerce platforms, and other channels. The launch of the "JDB Asian New Voice Co-branded Series" is the strongest voice of the brand integrating fashion and music culture, and another breakthrough in connecting with Gen Z consumers' emotional needs. Leveraging the cross-border stage of the music variety IP "Asian New Voice," JDB, as an industry leader, is promoting the profound cultural heritage of Chinese herbal tea. This summer, when hot pot steams with aroma, barbecue fat sizzles, and melodies from "Asian New Voice" echo in your ears, the JDB Asian New Voice co-branded product at hand is destined to be your best "atmosphere partner"—scan to generate an exclusive BGM to soundtrack your spicy feast; drink a sip of herbal tea to prevent heatiness, then freely sing along with the music segments from the show. Whether enjoying a moment of pleasure alone or gathering with friends for a can-clinking celebration, JDB is using the "herbal tea + music" combination to turn every ordinary scene into a summer rhapsody worth sharing. Drink JDB to your heart's content, and sing out the Asian New Voice!