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Prices Rising Now! 2,500+ FMCG Peers Gather in Shanghai: Latest Trends, Channels, and Strategies All Here!
With overcapacity, shrinking old demand, and booming new demand, brand owners, distributors, and retailers must abandon zero-sum thinking and jointly build a new supply system, or they will fall behind in the fierce battle for customers. Growth is not achieved through involution but through accurately and swiftly acting on trends. The 7th China FMCG Conference and related events will reveal where new demand lies, its characteristics, how to capture it, and how to build a new supply system, along with the evolving roles of manufacturers, distributors, and retailers.
New DistributionWhy Young Talent Is Leaving Front-Line FMCG Sales
The talent problem in FMCG sales is not only about pay. It reflects an outdated field-sales system that monitors people instead of equipping them to sell with greater precision and productivity.
New DistributionThe Omnichannel Challenge Across O2O, B2C, Snack Stores, Discount Retail, and Supermarket Revamps
China's retail landscape has stabilized into several distinct channel models. FMCG manufacturers now need faster supply chains, local inventory, data-driven operations, and channel-specific products to compete across all of them.
New DistributionNew Demand Forces Dealer Transformation: Where Is the Future Path?
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. As old demands based on survival and safety shrink, new demands for happiness, individuality, social interaction, and values are booming, driving a revolution in the supply system. The conference will gather key players in the FMCG industry chain to discuss the essence, direction, and solutions for industry transformation.
New DistributionWhich Growth Path Fits an FMCG Distributor?
Regional B2B, category management, retail operations, and instant-retail supply each require different capabilities. The right choice begins with a distributor's local advantages.
New DistributionDiscount Retail Expansion, Traditional Retail Reform, and Instant Retail Acceleration: How Should FMCG Manufacturers Respond?
The 7th China FMCG Conference and the 5th China FMCG Retail Innovation Conference & the 5th China FMCG Distributor Conference will be held in Shanghai from August 19-21, 2025. With the theme 'New Demand, New Supply', the conference will bring together key players in the FMCG industry chain to discuss the transformation of the supply system and the repositioning of retailers, distributors, and brands.
New DistributionFrom Brand Promoter to Retail Buyer: 2025 Is the Golden Window for Distributor Transformation!
The 7th China FMCG Conference and the 5th China FMCG Retail Innovation Conference & the 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. The event will gather key players in the FMCG industry to discuss the transformation of the supply system driven by shifting consumer demands.
New DistributionIn 2025, Only These 3 Types of Distributors Will Survive: Which One Are You?
A "brain-burning feast" for a thousand attendees. Conference Name: [New Demand · New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference. Conference Time: August 19-21, 2025. Conference Location: Shanghai, China. Over 40 years of reform and opening-up, China's economy has grown from weak to strong, shifting from supply shortage to oversupply. Old demands based on survival and security values are shrinking, while new demands based on spiritual values such as happiness, individuality, social interaction, and values are flourishing. These changes are driving a revolution in the supply system.
New DistributionOn July 13, the 'National Benchmark Daily Chemical Distributor Deep Study Tour' visited Henan Shizhirui Trading, and the event was a complete success!
On July 13, the 'National Benchmark Daily Chemical Distributor Deep Study Tour' visited Henan Shizhirui Trading, and the event was a complete success! From announcement to execution in less than half a month, registrations far exceeded expectations, with over 150 on-site sign-ins and no empty seats, showing the high interest in 'how to do daily chemical whole-store output' well. The study tour focused on four core topics: business development guide for urban daily chemical distributors, breakdown of the daily chemical whole-store operation model, live-streaming operation logic for trading companies, and digital transformation solutions for distributors. More than 150 distributor owners from across the country gathered for in-depth exchanges with New Distribution's Chief Content Officer Yuan Lai, Henan Shizhirui Trading General Manager Zhang Wenhai, Henan Shizhirui Trading Live-streaming Head Yang Ning, Zhengzhou Jiahexin Supply Chain General Manager Zhang Yanjie, and the Zhoupu Data team, with non-stop insights and inspiration.
New DistributionPrice Wars and Channel Wars Are Outdated: What Is the Way Forward for FMCG Brands?
The 7th China FMCG Conference, themed 'New Demand, New Supply,' will be held in Shanghai from August 19-21, 2025, bringing together key players in the FMCG industry to discuss the transformation of supply systems and the repositioning of retailers, distributors, and brands under new production relations.
New DistributionIs the Traditional FMCG Model Really Beyond Saving? The Answer Is Here
If you're still using 10-year-old methods to do FMCG business in 2025, your customers are leaving, your profits are evaporating, and your competitors are eating your market. If you're pondering what consumers really want, how to shift from production-oriented to demand-driven, which channels still have dividends, how distributors can transform, and how to use digitalization and AI to rebuild supply chains, the 7th China FMCG Conference in Shanghai from August 19-21 will provide answers.
New DistributionChina's Community Retail Network in the Next Decade
Zhao Bo examines how convenience chains, instant-retail warehouses, and autonomous delivery could reshape neighborhood stores, distributors, and B2B platforms through 2035–2040.
New DistributionDistributors' Business Depends Not on Upstream Manufacturers, but on Downstream Stores
If you're still using 10-year-old methods for the 2025 FMCG business, your customers are leaving, profits are evaporating, and competitors are eating your market. The 7th China FMCG Conference (August 19-21, Shanghai) will explore new demand and supply, retail innovation, and distributor transformation.
New DistributionIn the First Half of 2025, New Distribution Continues to Reward Readers with Professional, In-Depth Content
Since its inception, New Distribution has been dedicated to providing in-depth interpretations of the distribution channels in the FMCG industry. We hope our content can influence more industry practitioners and drive positive changes in the FMCG sector. Today, we take this opportunity to share our thoughts on content creation and our achievements with our readers. Professional content is scarce. In the past six months, New Distribution published 162 original articles, including one with over 900,000 views, one with over 400,000 views, 15 with over 50,000 views, 30 with over 30,000 views, 54 with over 20,000 views, and 94 with over 10,000 views, with an average of over 17,000 views per original article.
New DistributionLast Day for Early Bird Tickets! Price Increase Imminent!
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. The event includes a main forum, retail innovation conference, distributor conference, and more, focusing on the deep restructuring of the FMCG market driven by new consumer demands.
New DistributionShanghai in August | Annual FMCG Industry Event: Trend Insights and Practical Sharing
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. It addresses the deep restructuring of China's FMCG market, where traditional channels shrink while niche segments grow, and explores how to rebuild growth paths through new demand and supply systems.
New DistributionEarly Bird Tickets: Last 5 Days! Price Increase Imminent!
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. The event addresses the deep restructuring of China's FMCG market, where traditional channels are shrinking while niche segments grow, and explores how to rebuild growth paths by meeting new demands and building efficient supply systems.
New DistributionNew Distribution & Tameng Distributor Retail Supply Chain Japan Deep Study Tour Concludes Successfully
From June 22-26, 2025, the 'New Distribution & Tameng Distributor Retail Supply Chain Japan Deep Study Tour' was successfully held. The tour focused on Japan's distribution industry transformation, major distributor (shosha) operations, retail formats, supply chain systems, and product development synergy. It was New Distribution's first Japan distribution industry visit, with over 20 participants from national distributors and the New Distribution team, visiting facilities like Kobe Bussan's third-party logistics ACCESS center and various retail stores.
New Distribution「经销商转型“商贸+B2b供应链”实操大课·洛阳站」圆满结束！
On June 19-21, the practical training course for dealer transformation to 'Commerce + B2b Supply Chain' in Luoyang concluded successfully. The 3-day, 2-night intensive program systematically covered six modules: startup rhythm, sales management, platform operations, warehouse and distribution management, product management, and organizational management, with a visit to the Luoyang Hecai Commerce practical base, providing dealers with a clear transformation blueprint. Over a hundred dealer owners from across the country attended.
New Distribution350th! Chubang's Strategic Transformation Sets New High on China's 500 Most Valuable Brands List
Recently, Chubang, which has been selected for the 'China's 500 Most Valuable Brands' for six consecutive years, achieved a historic high with a brand value of 29.289 billion yuan (2025), up 6.05 billion yuan year-on-year, ranking 350th on the list. Just before this, Guangdong Chubang Food Co., Ltd. was again recognized as a 'National Key Leading Enterprise in Agricultural Industrialization.' In 2024, Chubang's parent company Zhongju High-Tech (600872.SH) proposed the 'Recreate a New Chubang' strategy, which is by no means simple scale expansion...
New DistributionRegional B2b Platform & Key Brand Cooperation Seminar Salon - Session 1 Concluded Successfully!
On June 18, the first session of the Regional B2b Platform & Key Brand Cooperation Seminar Salon concluded successfully. The salon focused on topics such as the cooperation framework between regional B2b platforms and key brands, implementation strategies, and case studies. Over 20 regional B2b platform owners and sales heads from 12 brands gathered in Xi'an to discuss cooperation and investment on B2b platforms, aiming to enhance brand penetration and coverage in downstream stores.
New DistributionChubang's Strategic Transformation From Condiment Brand to Food Solution Provider
Chubang's strategy combines a stronger core, product and channel diversification, decentralized regional execution, health-oriented innovation, and international preparation.
New DistributionFMCG CXO Evolution Circle - Corporate Visit Dialogue: BiuTe & ZhenShiMei Supply Chain, a Complete Success!
On June 12-13, the 'New Distribution · FMCG CXO Evolution Circle - Corporate Visit Dialogue' at BiuTe & ZhenShiMei Supply Chain concluded successfully. The visit focused on topics such as FMCG distribution transformation, integrated production-supply-marketing trends, BiuTe's supply chain and store operations, and ZhenShiMei's 2025 brand promotion and co-creation plans. The CXO Evolution Circle, a platform for VP-level and above decision-makers from brand companies, has attracted over 100 enterprises since its establishment on April 10.
New DistributionFrom Stabilizing to Breaking Through: How Lee Kum Kee Turns 'Profit Protection' into a Strategic Edge?
At the commercial crossroads of 2025, competition in the existing market is intensifying, and the exploration of incremental space is uncertain, prompting even seasoned distributors to tighten their defenses. As channel sales shift from 'enclosing land' to 'intensive cultivation,' the era of relying on 'stockpiling goods' and 'activity bombardment' to drive growth is becoming history. According to the '2023-2024 China FMCG Distributor Operating Conditions Survey Report' released by New Distribution in August last year, 48.7% of surveyed distributors saw revenue decline, and 63.2% saw profit decline.
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