On September 19, the "National Benchmark Distributor In-depth Study Tour - Ninth Stop: Quzhou Jiangshan Zuolin Youlin / Shenghuo Yizhan" event concluded successfully! Over a hundred distributor and brand representatives from across the country gained a comprehensive understanding of Chichi Co., Ltd.'s innovative business model for its "Zuolin Youlin" and "Shenghuo Yizhan" convenience stores through in-depth theoretical sharing and on-site inspections, exploring how distributors can find new breakthroughs in retail and supply chains. At the event, Zhu Jun, General Manager of Chichi Holding Group and founder of Zuolin Youlin / Shenghuo Yizhan, along with Yuan Lai, Chief Content Officer of New Distribution, jointly delivered inspiring industry insights and practical strategies. Inside Zuolin Youlin / Shenghuo Yizhan This study tour adopted a format of "on-site visits + classroom sharing + interactive Q&A." On the morning of September 19, participating guests visited Chichi Co., Ltd.'s 24,000-square-meter warehouse, gaining a comprehensive understanding of the standardized warehousing, picking, and distribution processes through professional explanations. Subsequently, they toured Zuolin Youlin franchise stores, direct-operated model stores, and the brand exhibition center, further experiencing Chichi's brand strength and how it implements operational concepts in every detail. In the morning, Yuan Lai, Chief Content Officer of New Distribution, delivered a session titled "Distributors Wrapped in Retail Clothing," interpreting Chichi Co., Ltd.'s business model and the operational logic behind it. He also broadened perspectives by sharing diversified distributor business models, helping participants deeply consider how to find suitable business paths in a changing market and offering new inspiration and ideas. Yuan Lai, Chief Content Officer of New Distribution He pointed out that the discourse power in FMCG product circulation is shifting, and distributors need to shift their business perspective from brand owners to retailers. In the afternoon, Zhu Jun, General Manager of Chichi Holding Group and founder of Zuolin Youlin / Shenghuo Yizhan, replaced traditional lectures with open interaction, sharing Chichi Co., Ltd.'s practical experience based on real-time feedback from participants. Zhu Jun, General Manager of Chichi Holding Group and founder of Zuolin Youlin / Shenghuo Yizhan From macro strategic thinking to daily operational details, covering business management, store expansion, and other areas, he provided guests with an intuitive and in-depth immersive learning experience, engaging in a sincere and thorough Q&A exchange. Why Visit Zuolin Youlin / Shenghuo Yizhan? Currently, the retail industry faces multiple challenges including online impact, rising costs, and consumer stratification. Small stores with weaker risk resistance are particularly impacted by formats such as discount snack stores and instant retail. This has left distributors operating offline businesses anxious: "Don't transform, wait to die; transform, fear of dying from the transformation." However, Chichi Co., Ltd. achieved counter-trend growth by unifying the signage and supply channels of over 6,000 mom-and-pop stores, with the unified signage being "Zuolin Youlin" or "Shenghuo Yizhan." Today, Chichi's annual sales exceed 1.2 billion yuan. Behind this figure, Chichi distributes and represents over 400 brands, with 9,000 SKUs, shipping over 1.2 billion yuan annually, providing one-stop, full-category supply chain services to over 6,000 stores. Through over 20 years of practice, Chichi Co., Ltd. has created a unique model that is "both a retailer and a distributor." New Distribution believes that Chichi Co., Ltd.'s practice solves industry pain points through innovative business models, and also demonstrates how it breaks market limitations and achieves growth through precise brand partnerships and supply chain optimization. Moreover, this unique business model has been proven viable and has a certain degree of scalability. For this reason, we hope that through this study tour, we can bring this example to more people. By analyzing Chichi's business development path and their business thinking, we aim to provide inspiration and reference for more distributors, helping distributors nationwide find direction and expand their understanding. In the future, the "National Benchmark Distributor In-depth Study Tour" series will continue, and we will keep exploring more excellent distributor practice examples to provide distributor friends with opportunities for frontline exchange and in-depth learning.