The 2025 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', are now in the final 7-day countdown. 📍 Date: August 19-21, 2025 📍 Venue: Shanghai, China A Feast of Ideas, Cutting-edge Insights Centered on the theme 'New Demand, New Supply', over 3 days, 100+ distinguished guests will share干货 (practical insights), featuring one industry conference, one retail innovation conference, and one distributor conference. In addition, multiple parallel forums will be held concurrently, including 'Instant Retail Reconstructs the Offline Market', 'Digital AI+ Reconstructs New Growth', 'The Next Stop for China FMCG Supply: Going Global', 'Emotional Value and New Consumption', and 'Igniting Scenario Marketing'. Four SVIP private sessions and one-on-one precise matchmaking closed-door meetings will also be held: 'Brand X Retail: Growth Dividends in Retail Supply Chain over the Next 10 Years', 'Regional B2b Platform & Key Brand Cooperation Seminar', 'New Distribution x Cinda Securities: Industry Transformation and Consumer Investment Summit', and 'Hou Xiaohai - Breaking the Game • New World Special Session & Book Signing of "Brave the World - The Underlying Logic of the New Business World"'. Latest Exclusive Industry Reports Released and Interpreted On-site 📌 "China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insights 2025)" Exclusively written by 'New Distribution' — the first comprehensive, multi-dimensional report deeply elaborating on the era-defining changes in China's FMCG industry, providing direction for the collaborative ecosystem of the supply side amidst major demand shifts. 📌 "2025 China FMCG Distributor Operating Conditions Survey Report" Three consecutive years of in-depth research, covering 500+ distributors nationwide across 150 cities! Starting from the real frontline market, it presents the most representative survival conditions of distributors, providing important references for brands to win in lower-tier markets! 📌 "Ten Growth Case Models for FMCG Distributors" Amidst the industry's cognitive gaps and practical transformation anxiety, this report constructs a universal trade classification language through ten typical distributor models. It not only restores real cases but also provides structural thinking to help distributors find direction amidst chaos. Brands, Retailers, Distributors: 2500+ FMCG Industry Elites Gather Executives from 200+ well-known brands including China Resources Snow Breweries, Unilever, Uni-President, Yihai Kerry, Mengniu, Hengan Group, Lee Kum Kee, Hsu Fu Chi, Genki Forest, Xiaoguan Tea, Kimberly-Clark, Qiaqia, Liby, Shede Spirits, Samyang Foods, Oishi, and Bottle Planet; 100+ retail enterprises including China Resources Vanguard, Biyoute, Meiyijia, HotMaxx, Every Day, Guanpai Ke, Meetall, Jiajiayue·Haohuixing, Jianfu, Kuaikeda, Letaoda Online Supermarket, Zuolin Youshe, and Jiangxiaotun; 500+ outstanding distributors and 40+ regional leading B2b platforms including Shendu Yigou, Jiecang Wangou, Youhui Matou, Leguan Yigou, Tianjin Shicheng Bofa, Zhengzhou Dapeng Trading, and Shenzhen Yataixuan; The conference has entered the final 7-day countdown! To ensure you have the best participation experience, we have specially compiled the complete agenda guide to help you precisely lock in the most suitable sessions: August 19 | Conference Opening Day 7th China FMCG Conference Main Forum (All Day) Morning session speakers:
Zhao Bo, Founder of New Distribution
Hou Xiaohai, Former Chairman of the Board of China Resources Beer (Holdings) Co., Ltd.
Meng Fanzhong, Chairman of Biyoute Commercial Group
Ruan Penghua, Partner and Vice President of Xinchao Media Group
Li Zheng, Vice President of Zhoupu Data
Li Mengmeng, Brand Director and Southeast Region Sales Director of Mingren Soda Water
Tao Shiquan, Chairman of Bottle Planet Group
Hu Lerong, National Sales Director of Unilever Knorr Retail Roundtable dialogue, moderated by: Chen Siting, Executive Director of New Distribution
Hu Lerong, National Sales Director of Unilever Knorr Retail
Shu Yong, General Manager of New Channel Development Department of Weilong Group
Zou Wenbiao, President and Co-founder of Zhoupu Data
Yang Jianxin, HR Director of Guilin Liyuan Group Jointly discussing the theme: 'The Path of Change on Both Consumption and Supply Sides Amidst Involution and Stock Competition'. Afternoon session speakers: Du Guoying, Founder and Chairman of Xiaoguan Tea
Shi Kunliang, Deputy General Manager of Marketing Center of Anneng Zhilian
Wu Dinan, Founding Partner of Mingdi Investment/Mingdi Empowerment
Liu Zhao, CEO of Qince
Yang Gang, General Manager of Kuaijishan Shaoxing Wine Co., Ltd.
Lu Jinfeng, Director and General Manager of Lameizi Food Co., Ltd.
Li Zhong, Director of Tencent Smart Retail Vertical Industry What you will gain: √ Strategic layout and development paths of leading brands in the new environment √ New growth drivers and market opportunities brought by industry transformation √ Latest trend insights and practical experience sharing on FMCG channel changes Suitable audience: √ Brand executives, sales directors, channel managers √ Large and medium-sized brands seeking omni-channel development √ Internet companies deeply involved in the FMCG industry √ Traditional distributors seeking omni-channel layout August 20 | Day 2 5th China FMCG Retail Innovation Conference (All Day) Discount retail expansion, traditional retail reform, instant retail acceleration... Over the past two years, the retail industry's transformation has been fiercely impacting the old order of the FMCG industry. Some are lost in confusion, while others seize opportunities in the change and achieve exponential growth! The 5th China FMCG Retail Innovation Conference is not a traditional retail conference, but a conference for tripartite dialogue among retail, brands, and supply chain; the core is not internal supply-side gaming, but deep understanding of what changes are happening in 'consumers/demand'; the focus is not on 'problems', but on the perspective of production-supply-marketing collaboration, discovering incremental opportunities for the next 10 years! Morning session, we have invited: Ren Wenqing, CEO of New Distribution
Ding Jiachuan, Managing Director and Global Partner of Boston Consulting Group
Li Jingyao, Party Committee Member and Deputy General Manager of China Resources Vanguard (Holdings) Co., Ltd.
Zhang Huiying, National Sales Director of Oishi
Lin Yongqiang, Chairman of Guanpai Ke
Zhang Zhiqiang, Co-author of 'Category Management' and Founder of Yuanzhi Category Management
Weng Bocheng, Founder and CEO of Maizima Food Roundtable dialogue, moderated by: Qi Te, Chief Research Consultant of New Distribution Research Institute
Zhang Ning, Co-founder of HotMaxx
Wang Zhengqi, Chairman of Moxianxian
He Yunmin, Former Deputy General Manager of Shanghai Lawson Convenience Store Co., Ltd.
Fang Xianli, Founding Director of Private Brand Production-Research Collaboration Platform Discussing the theme: 'Retailers Are Starting Private Brands, What Should Brands Do?' Afternoon session, we have invited: Zhou Xu, Vice President of Biyoute Commercial Group, Co-founder & General Manager of Zhenshimei Supply Chain Management Company
Xue Wenfa, Deputy General Manager of Guangdong Yinxue Group & Senior Expert in Private Brands
Song Gen, Head of Food, Health & Pet Life at Dewu
Zeng Cheng, CEO of Manxiaobao
Su Hong, Chief Operating Officer of Every Day 2B, General Manager of Bangbianli Platform under Every Day
Xu Liyue, Head of Instant Retail Food & Beverage Industry at Douyin E-commerce
Pan Jinju, Founder of Kuanzhai Venture Capital
Qi Te, Chief Research Consultant of New Distribution Research Institute Suitable audience: √ Retail executives, procurement, operations directors √ Core executives directly responsible for enterprise marketing growth √ Brand new retail department practitioners √ Investors and analysts focusing on retail innovation Parallel Forum 1: Emotional Value and New Consumption (Morning) In an era of abundant supply and highly homogeneous products, relying solely on functional value can no longer move people. Brands that can connect emotionally can truly shape user preferences and long-term value. The significance of new consumption lies precisely in using emotional value to reshape the value logic of consumer goods—from meeting needs to evoking resonance, from transactional relationships to emotional connections, from traffic conversion to mindshare capture. Emotional value is no longer just a marketing embellishment, but a foundational capability that penetrates products, design, communities, and even business models. Understanding emotional value is understanding the future of new consumption. We have invited: Zhang Yan, Director of Marketing & E-commerce Department of Golden Monkey
Wang Chengjun, Deputy General Manager of Sales Division of Samyang Foods (Shanghai) Co., Ltd.
Cao Siqi, Special Project Manager of Consumer Goods Industry at Xiaohongshu Business Department
Shen Yang, General Manager of Zhejiang Ziying Brand Management Co., Ltd.
Geng Shaomeng, Founder of Lemon Republic
Lin Zhenghuan, Partner of Dingding Lanren Cai
Zhao Chengkui, Founder of Jack Panda
Ren Yunzhi, Vice President of Mashangying Suitable audience: √ Founders and core teams of new consumer brands √ Heads of brand strategy and user growth √ Heads of brand marketing and product innovation √ Researchers and investors in the consumer field Parallel Forum 2: Igniting Scenario Marketing (Morning) The incremental era was the era of deep distribution, with the core being 'reach', terminals, and coverage efficiency—more coverage meant more sales; The stock era is the era of scenario marketing, with the core being 'trigger', users, and the ability to trigger users—more scenarios mean more incremental growth. Without scenario-based reach, consumers are indifferent. Only by integrating brands and products into user scenarios can users feel something, generate sales, and make enterprise marketing valuable! We have invited: Liu Chunxiong, Professor at Zhengzhou University, Deputy Dean of Scenario Marketing Research Institute
Fang Yan, Deputy General Manager of Sichuan Quanxing Liquor Co., Ltd.
Gong Fanggang, Secretary-General of Scenario Marketing Research Institute, Founder of New Beer Community and Self-media
Tian Dongjian, Deputy National Marketing Director of Mingren Soda Water, Director of Central and Western War Zone
Zheng Guangxian, Board Director and Marketing President of 1919
Pang Geliang, Founder of Super 4P
Zhang Yanqiang, General Manager of Yichuan Yanxuan Trading Company Suitable audience: √ Brand executives, marketing directors, and marketing teams √ Regional distributors and terminal operations managers √ Founders and executives of new consumer brands Parallel Forum 3: Instant Retail Reconstructs the Offline Market (Afternoon) In the post-pandemic era, consumer habits have been deeply reshaped, the three-party food delivery war continues to intensify, and demand for 'everything to home' continues to explode. The instant retail track is expanding at a remarkable speed, becoming the core engine of FMCG industry growth. How can brands and distributors leverage local commercial flows and digital infrastructure to achieve counter-trend growth in the stock market? How to efficiently integrate online and offline to seize new community consumption entrances? This session will focus on instant retail market trends, platform cooperation strategies, supply chain efficiency optimization, and new channel growth paths, exploring the breakthrough and win-win approaches for FMCG embracing instant retail. We have invited: Qi Te, Chief Research Consultant of New Distribution Research Institute
Huang Jianchao, General Manager of Kuaikeda Holdings
Zhang Yu, Former CEO of Wanshengtang Okamoto Division
Ma Yong, O2O Sales Director of Online Expansion Department of China Resources Snow Breweries Sales Business Development Center
Shi Honghai, Co-founder of Letaoda Online Supermarket
Wang Xukun, Supply Chain Manager of Jiangxiaotun Roundtable dialogue, moderated by: Yuan Lai, Chief Content Officer of New Distribution
Liu Shaomin, General Manager of New Retail at Hengan Group
Li Jia, Senior Director of Regional Customer Business Department at Kimberly-Clark
Xu Fubin, General Manager of Suzhou Xiefu Trading Co., Ltd. Discussing the theme: 'Will Instant Retail Really Reconstruct the Offline Market?' Suitable audience: √ Heads of new retail departments of leading brands √ CEOs, CMOs, and other executives directly responsible for growth √ Distributors looking to deepen local business √ E-commerce department heads of retail enterprises √ FMCG practitioners studying new retail channel changes Parallel Forum 4: Digital AI+ Reconstructs New Growth Forum (Afternoon) Following the successful conclusion of the first 'FMCG Digitalization + AI Forum' in March 2025, which attracted high industry attention, this forum will continue to deepen the core topic of 'How AI Empowers FMCG Business Growth'. Inviting brands, technology representatives, industry experts, and other diverse forces to jointly explore: How can AI move from 'seeing the future' to 'realizing the present', and how can digital transformation be implemented in actual business to achieve efficiency gains and innovation? We have invited: Zhao Zhe, Founder of Qixing AI, Chief AI Expert of Qingtu Technology
Jason, Head of Consumer and Healthcare Industry Solutions at Feishu
Qin Yafeng, Founder and CEO of Beijing Super Node
Sun Xianjie, Co-founder & CEO of Habu Data
Pan Xiaolei, General Manager of Shanghai Zhencai Technology Co., Ltd.
Liu Jing, Senior Vice President of Minglue Technology, Head of Brand and Marketing Department
Wang Hongluan, AI Coach at Chaos Academy Suitable audience: √ Core executives directly responsible for enterprise marketing growth √ Brand executives, sales directors, channel managers √ Enterprise executives seeking data technology empowerment for FMCG √ FMCG industry practitioners seeking efficiency improvement August 21 | Day 3 5th China FMCG Distributor Conference (All Day) Today's market has completely changed. We clearly see the major changes distributors face in response to environmental changes, business model changes, operational method changes, role positioning, and more. In the past, distributors played the role of 'promoters' for brands; in the future, they must become 'buyers' for retailers. Downstream retailers will become the first customers of distributors, and brands will be the second customers! Under such changes, what should distributors focus on? What new capabilities need to be cultivated? What difficulties and opportunities will they face? Are there certain directions and implementation paths? Morning session speakers: Yuan Lai, Chief Content Officer of New Distribution
Li Wenjun, Consulting Partner of New Distribution
Zhu Jun, General Manager of Chichi Holdings Group, Founder of Zuolin Youshe/Shenghuo Yizhan Convenience Store
Cheng Feiyu, Vice President of Distribution Operations Center of Lee Kum Kee China
Li Yong, President of Guangdong Distributor Innovation Alliance & Chairman of Shenzhen Yataixuan Industrial
Zhao Xiaoxiao, CEO of Guangzhou Yuenuo Technology
Zeng Yiguang, Head of Emerging Business Unit at NielsenIQ
Zhao Bo, Founder of New Distribution Afternoon session speakers: Zhang Gaifeng, General Manager of Zhengzhou Dapeng Trading Co., Ltd.
Chen Haofang, Partner of Beijing Xinnuo Law Firm
Zhong Xiaoping, General Manager of Jiecang Wangou
Zhang Shicheng, General Manager of Tianjin Shicheng Bofa Trading Co., Ltd.
Yang Bofan, Founder of Bofan Consulting
Zhou Qun, Chief Editor of New Distribution Suitable audience: √ Distributors of beverages, drinks, snacks, general merchandise, daily chemicals, etc. √ Operators of regional FMCG distributors √ Distributors in supply chain transformation √ Distributors building regional B2b platforms √ Brands planning to cooperate with regional B2b platforms Parallel Forum: The Next Stop for China FMCG Supply: Going Global (Morning) In 2025, FMCG enterprises going global have entered the 'deep water zone': from the initial 'platform selling' to current brand landing, local factory building, and channel deepening, China's FMCG is moving from an export logic to true 'international operations'. From Southeast Asia, Africa, South America to Russia, Chinese enterprises face multiple challenges such as exchange rate fluctuations, tariff changes, and brand communication. Despite this, geopolitical restructuring has created new blank areas, and the proliferation of digital infrastructure, expansion of platform e-commerce, and deepening of local supply chain collaboration provide FMCG enterprises with a 'second home field' for 'the next round of growth'. We have invited: Wang Jun, Vice President of Cross-border B2B E-commerce Platform Egatee
Wang Pu, Co-founder of Genki Forest
Tian Yuchen, Head of Daily Household Cleaning Category at TikTok Shop US Region
Lu Yang, Partner of Wangpai Venture Capital
Zheng Yang, Deputy General Manager and CFO of Zhiyun Jinke (Beijing) Information Technology Co., Ltd.
Feng Liujie, Founder & CEO of NUCNUC Brand Snack Collection Store
Meng Lijun, Regional Director of XTransfer Suitable audience: √ Heads of international business of FMCG brands √ Decision-makers planning brand globalization √ Cross-border e-commerce and overseas localization operation teams √ Supply chain and cross-border logistics solution providers √ Overseas channel development and agent resource contacts Other Activities SVIP Private Session: Hou Xiaohai's Personal Account - The Breakthrough Battle That Rewrote China's Beer Destiny & Book Signing of 'Brave the World - The Underlying Logic of the New Business World' Time: August 18, 14:00-17:30 SVIP Private Session: Brand X Retail: Growth Dividends in Retail Supply Chain over the Next 10 Years Time: August 19, 15:00-17:30 Parallel Forum: Anneng Zhilian × Qingdao Beverage: Supply Chain Innovation Supporting New Growth Summit Time: August 20, 9:00-12:00 SVIP Private Session: Regional B2b Platform & Key Brand Cooperation Seminar Time: August 20, 19:00-21:00 SVIP Private Session: New Distribution x Cinda Securities: Industry Transformation and Consumer Investment Summit Time: August 21, 14:00-17:30 This is the strongest convergence of new industry trends, new directions, new thinking, new cases, and new opportunities. Whether you are seeking new demand, building new supply, or efficiently connecting with quality channel resources, this is the key arena to expand growth radius and plan your overall business. True growth opportunities start at the China FMCG Conference! 🔺