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Resigning for 41 Days, Zong Fuli Restarts Wahaha
In just over forty days, Zong Fuli appears to have made a comeback. Although she has not explicitly returned to the core management of Wahaha Group, she has sent a key signal to distributors through her controlled Hongsheng system: the "Wahaha" brand will continue to be used in 2026. According to Yicai, a Shandong Wahaha distributor confirmed receiving a notice from Hongsheng sales staff, requiring distributors to pay deposits to continue selling "Wahaha" brand products in 2026. This reversal comes just over a month after she resigned as group chairman and legal representative due to a trademark dispute, and after Hongsheng's high-profile announcement to promote "Wa Xiaozong".
New DistributionFirst-hand Reports, Precise Connections, Omnichannel Opportunities: Unlock One-stop FMCG Growth with the 'New Distribution+' Mini Program
After nine years of deep cultivation, 'New Distribution' is about to enter its tenth year. We have accumulated over 3,000 original articles and 500,000+ industry readers, hosted 100+ live streams, and organized industry conferences. To address feedback that content is hard to find and use, we launched the 'New Distribution+' mini program, which integrates supply-demand matching, systematic knowledge access, and exclusive resources for FMCG professionals.
New DistributionMilestone Moment! ALDI and Golden Eagle International Group Sign Strategic Cooperation Agreement, Exploring New Paths for Retail and Commercial Real Estate Collaboration
On October 21, 2025, ALDI, a leader in the hard discount model, and Golden Eagle International Group, a leading enterprise in commercial real estate and urban comprehensive services, jointly announced a strategic cooperation and held a signing ceremony at the G Hotel in Golden Eagle World, Nanjing. The ceremony was attended by Chen Jia, CEO of ALDI China; Yao Jian, National Development Director of ALDI China; Wang Heng, Chairman of Nanjing Golden Eagle International Group; Ding Yi, President of Nanjing Golden Eagle International Group; and Li Deyang, Vice President of Golden Eagle International Trade Group (China) Co., Ltd., who jointly signed the strategic cooperation agreement, witnessing a milestone moment in their partnership.
New DistributionWhy Does This Seasoning Win Collective Favor from Channels, Retailers, and Media? The Secret to Shanhaixian's Success Lies in These Four Dimensions
At the 19th RISE China Food Industry Growth Star Ceremony, Xianzhihui Shanhaixian won the 'Annual Category Coordinate Award'. More noteworthy than the award is that it has attracted strong attention from channels and retailers from R&D to market launch, with authoritative media like Xinhua Net and vertical food industry media such as Tiaoliaojia, Shiye Toutiao, and Xin Tiaowei all competing to report on it. Behind this multi-party recognition lies the logic of breaking through the condiment industry and profound insights into consumption trends. In the era of 'ingredient anxiety', it has perfected 'natural umami enhancement'...
New DistributionZong Fuli Resigns from Wahaha Again: Departure Is an Inevitable Choice
More than a year later, Zong Fuli has again resigned from her positions as chairman and other roles at Wahaha Group. On the evening of October 10, multiple media outlets reported that Zong Fuli had submitted her resignation as legal representative, director, and chairman of Wahaha Group Co., Ltd. on September 12, a decision confirmed through the group's shareholders' meeting and board procedures, with Wahaha also confirming the news to the media. Zong Qinghou may have believed that as long as his daughter was in charge, the family business would continue. But he overlooked that a succession without institutional safeguards is destined to be precarious. And Zong Fuli's own choices have accelerated this process.
New DistributionBuilding a New Zero-Supply Relationship: ZSM Supply Chain's 2025 Autumn Order Conference Grandly Held, with Same-Day Orders Reaching 30 Million Yuan
On October 10, 2025, ZSM Supply Chain's 2025 Autumn Order Conference was successfully held at the Jinan International Convention and Exhibition Center in Shandong. The bustling scene of 110 brands exhibiting and 30 million yuan in same-day orders at the Jinan autumn conference offers a glimpse into ZSM's rapid rise. This event was not an accidental outburst but a concentrated microcosm of its two-year development journey from 0 to 1, and then toward an annual sales target of 5 billion yuan, encompassing model exploration, capability accumulation, and ecosystem construction. Let's dissect its growth trajectory through the following key milestones.
New DistributionThe Rise of Premium Ready-to-Drink Chinese Tea
Master Kong's limited Oriental Beauty tea showed how rare regional varieties, technical flavor translation, cultural storytelling, and a core evergreen portfolio can create a premium tier in unsweetened ready-to-drink tea.
New DistributionNational Benchmark Distributor In-depth Study Tour - Ninth Stop: Quzhou Jiangshan · Zuolin Youlin / Shenghuo Yizhan, Concluded Successfully!
On September 19, the "National Benchmark Distributor In-depth Study Tour - Ninth Stop: Quzhou Jiangshan Zuolin Youlin / Shenghuo Yizhan" event concluded successfully! Over a hundred distributor and brand representatives from across the country gained a comprehensive understanding of Chichi Co., Ltd.'s innovative business model for its "Zuolin Youlin" and "Shenghuo Yizhan" convenience stores through in-depth theoretical sharing and on-site inspections, exploring how distributors can find new breakthroughs in retail and supply chains. At the event, Zhu Jun, General Manager of Chichi Holding Group and founder of Zuolin Youlin / Shenghuo Yizhan, along with Yuan Lai, Chief Content Officer of New Distribution, jointly delivered inspiring industry insights and practical strategies.
New DistributionFive Years of Refinement: Jinsha Wine Reshapes the Value and Experience Paradigm of the Sauce-aroma Baijiu Production Area
On September 19, the fifth "Jinsha Red" Red Sorghum Festival and the Scientific Value Forum of the Jinsha County Production Area in the Upper Chishui River was grandly held in Jinsha, Guizhou. With the strategic theme of "Return to the Upstream, See Jinsha," the event systematically promotes the baijiu industry's shift from "scale expansion" to "value deepening," marking a new stage in the development of the upper Chishui River production area centered on systematic scientific construction.
New DistributionYonghui Welcomes New 90s CEO, 'Adjustment' Officially Enters Deep Water?
On the evening of September 18, Yonghui Superstores announced the official appointment of Wang Shoucheng, born in 1991, as its new CEO, ending a six-month vacancy. As a 'post-90s' executive, Wang is not only a 'Peking University management trainee' who rose within Yonghui but also the deputy head of the reform leadership group and a key driver of Yonghui's adjustment. His appointment signals a shift in organizational change and strategic direction.
New DistributionHow Master Kong Built Instant Retail Around Consumption Occasions
Master Kong treated instant retail as an operating ecosystem rather than another sales account, aligning product innovation, thirty-minute fulfillment, late-night demand, travel, campuses, content, and platform data.
New DistributionStarbucks China Sale: A Coffee Giant Enters the Countdown to 'Selling Out'
On the morning of September 11, the latest development in the sale of Starbucks' China business emerged: the coffee giant has selected Boyu Capital, Carlyle Group, EQT, and Sequoia China as the final candidates, currently in the final round of negotiations, with the deal expected to be finalized by the end of October. This news brings the nearly year-long equity sale rumors into a substantive phase and serves as the latest footnote to international coffee brands' strategic adjustments in China.
New Distribution500亿外卖投入未歇，阿里再放重拳：本地生活全面开战！
Alibaba has made two major moves in just two days. On September 9, Tmall opened flash purchase cooperation invitations to brand merchants, guiding Tmall and Taobao merchants to become instant retail suppliers, with the flash purchase entry channel now visible in the Tmall merchant workbench. Tmall also launched the Super 88 campaign from September 8 to 14, with over 260 brands initially connecting to Taobao Flash Purchase via Tmall flagship stores or authorized specialty stores. After joining, merchants' products can be displayed on Taobao, Ele.me, payment platforms, and more, with a 'Flash Purchase' label and platform traffic support. The following day, September 10, Amap officially launched 'Street Sweep Rankings', using real user behavior data to reconstruct rankings for offline dining, hotels, and scenic spots. These actions signal Alibaba's clear intent to rebuild its local life services landscape, challenging Meituan, Douyin, and Xiaohongshu through a combination of instant retail and offline credit.
New DistributionHow Lee Kum Kee Turned a Chef Show Into a Brand Experience
Lee Kum Kee used a nationally distributed chef competition to connect professional authority, human food stories, home cooking, restaurant experience, instant delivery, and social participation in one content-to-commerce loop.
New DistributionNet Profit 7.6 Billion, Tea Drinks Resurgent: The Growth Logic in Nongfu Spring's Financial Report
On August 26, Nongfu Spring released its 2025 interim results announcement. The financial report shows that the company achieved revenue of RMB 25.622 billion in the first half of the year, a year-on-year increase of 15.6%; net profit was RMB 7.622 billion, up 22.1% year-on-year. Against the backdrop of a pressured overall market environment, such results are undoubtedly outstanding. By business segment, packaged water revenue was RMB 9.44 billion, up 10.7% year-on-year, accounting for 36.9% of total revenue; the tea beverage business achieved revenue of RMB 10.089 billion, a sharp year-on-year increase of 19.7%...
New DistributionMingren Soda Water's Dual-Scenario Growth Strategy
Mingren built growth around two concrete consumption occasions—Chinese banquet drinking and spicy dining—then connected product design, distributor networks, store activation, and social content around each one.
New DistributionHow Bottle Planet Built a Second Growth Curve in Low-Alcohol Drinks
Bottle Planet moved beyond a single baijiu brand through low-consumption survival, systematic improvement, focused occasion innovation, customer co-creation, and an organization designed to keep starting new businesses.
New DistributionChina Resources Beer 2025 Interim Report: Premium Brands Flourish, Profits Hit New High
On August 19, 2025, China Resources Beer (Holdings) Company Limited (HKEX: 00291) released its interim results for the period ending June 30. Despite market fluctuations and industry restructuring, the beer giant, which just celebrated its 30th anniversary, delivered a steady and impressive performance, with revenue growing 0.8% to RMB 23.942 billion and gross margin reaching a record 48.9%.
New DistributionNew Demand and New Supply in the Next Stage of FMCG
FMCG growth is shifting from distribution coverage toward consumer occasions, data-driven retail collaboration, instant fulfillment, AI-enabled operations, and supply chains capable of serving both domestic and international markets.
New Distribution3 Days to Connect with Precision Resources + Learn Top Brand Methodologies! Industry Shakeout, Break Through Now!
The 2025 [New Demand · New Supply] 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference are 4 days away. Scheduled for August 19-21, 2025 in Shanghai, China, the event features 100+ expert speakers, 1000+ precise channel connections, 2500+ attendees, and the launch of 2 major industry reports plus a deep-dive distributor growth case collection.
New DistributionCountdown: 7 Days! Unilever, Snow, Vanguard, Uni-President, Mengniu, Hengan, Lee Kum Kee, Genki Forest, Samyang, Bottle Planet and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. With over 100 industry leaders sharing insights, the event features main forums, parallel sessions, and exclusive SVIP meetings, alongside the release of exclusive industry reports.
New DistributionHow Joyoung Repositioned Soy Milk Powder for Everyday Nutrition
Joyoung moved soy milk powder beyond the breakfast occasion by combining familiar plant protein with low-sugar demand, convenient nutrition, ingredient innovation, and coordinated online and offline distribution.
New Distribution9 Days to Go! Unilever, Snow, CR Vanguard, Uni-President, Mengniu, Hengan, Lee Kum Kee, Genki Forest, Samyang, Bottle Planet and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 9 days away. Scheduled for August 19-21, 2025 in Shanghai, the event will feature 100+ industry leaders, multiple forums, and exclusive reports.
New DistributionCountdown: 10 Days! Unilever, Snow, CR Vanguard, Hema NB, Uni-President, Mengniu, Hengan, Lee Kum Kee, Bottle Planet, Genki Forest, Samyang and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 10 days away. Scheduled for August 19-21, 2025 in Shanghai, the event features 100+ industry leaders, multiple forums, and exclusive reports, bringing together 2500+ FMCG elites from brands, retailers, and distributors.
New Distribution