The 11th China FMCG Conference Conference Name: [Advancing Toward the C-End] The 11th China FMCG Conference Conference Time: March 16-18, 2026 Conference Location: Chengdu, China
Currently, China's FMCG market is undergoing a thorough refresh from underlying logic to competitive rules. The industry is fully transitioning from incremental competition to an "era of surplus."
In the past, the focus was on who could distribute products more widely; in the future, it's about who can enter the consumer's decision radius first.
This means that brands, distributors, and retailers must all truly focus on the C-end: Where does demand come from? In what scenarios is it triggered? Who fulfills it, and in what way?
The three parties in the industry chain building a unified supply-demand loop around the C-end is the key topic for the industry's next round of growth, and it is also the core of our March conference—"Advancing Toward the C-End!"
This is not just a slogan; it is a thorough reflection and upgrade of the past 40 years of China's FMCG "deep distribution, channel is king" model. At the 2026 juncture, stock competition has become intense, and "whoever controls the C-end can define the B-end in reverse."
Based on this, this conference centers on the core theme [Advancing Toward the C-End], with the CFC brand fully upgraded, spanning three days with 3000+ attendees:
The 11th China FMCG Conference + The 6th China FMCG Distribution and Retail Conference + The 2nd Instant Retail Supply Summit + 4 matchmaking dinners + 5 in-depth summits + several closed-door private sessions...
Gathering 200+ brand experts, 300+ supermarket and convenience store systems, 70+ instant retail lightning warehouse systems, 100+ professional lightning warehouse distributors, 50+ overseas channels, 80+ regional B2b platforms, 800+ excellent major distributors, and 1000+ incremental channels, we will jointly discuss market changes, empower new growth momentum, and focus on the winning strategies in the era of consumer sovereignty!
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At the same time, around the theme [Advancing Toward the C-End], the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from top consulting platforms to deeply discuss the following eight core topics.
The 6th China FMCG Distribution and Retail Conference
Over the past decade, "disintermediation" has almost become the loudest and most easily misunderstood slogan in China's business world. Technological progress, channel changes, e-commerce rise, new retail experiments... all trends seem to point to one conclusion: middlemen are being eliminated.
But the opposite is true. Disintermediation has never been the real direction of China's circulation system, but rather a misinterpretation of a deeper structural change.
In today's era of abundant supply and highly differentiated demand, the real question facing China's FMCG market is not "whether to have middlemen," but: What kind of middlemen are needed? Who can take on the key functions of the new circulation system? Who can eliminate friction and improve matching efficiency?
The stance of this conference is very clear: "Disintermediation" is a false proposition; "redefining middlemen" is the core proposition for the next decade.
The 2nd Instant Retail Supply Summit And Instant Retail Warehouse-Store Product Matchmaking Meeting
In 2025, the instant retail scale is expected to exceed one trillion yuan, with a compound annual growth rate of 39%, and it is expected to surpass two trillion yuan by 2030.
In the past year, no brand manufacturer has asked whether to do instant retail; instead, they keep asking how to do it.
Orders are rising, warehouses are opening, platforms are promoting, but what truly worries brands and distributors is not the demand side, but the supply side is getting out of control.
They don't know how many stores they cover.
Products are sold, but the price system is disrupted.
How can new products be effectively launched in channels dominated by younger consumers?
How can an effective and reasonable distribution system be built around lightning warehouse channels?
Instant retail is moving from "who gets on board first" to "who can achieve controllable supply."
So, this conference focuses on one thing: selling the right products into the right warehouses and making them move faster.
Key topics and outputs will revolve around the following:
- 100+ TOP warehouse-store distributors share their product selection logic;
- 70+ warehouse-store founders share their procurement logic on-site;
- Latest brand operation practical case sharing;
- Warehouse-store matchmaking: brand × warehouse-store × service provider on-site exchange.
Special Sessions and Closed-Door Insights: Unlocking New Growth Engines
Seminar Forum 1: FMCG Overseas Channel Construction - Analyzing new trends, pathways, and cases for Chinese brands going overseas, and building an overseas connection platform.
Seminar Forum 2: Changes in Retailer-Supplier Relations under Supermarket Adjustments - How can brands and distributors seize opportunities through "role reconstruction" under retail transformation?
Seminar Forum 3: Challenges and Opportunities of Private Brands - From hit products to brands, how to build sustainable competitiveness.
Seminar Forum 4: Manufacturers Building a C-End "Command Center" - From organization to execution, building a consumer-facing operation system.
SVIP Exclusive Session 1: Instant Retail · Lightning Warehouse Hit Product Practice - Closed-loop methods from product selection, listing, to sales promotion.
SVIP Exclusive Session 2: Distributor Personal Wealth Asset Allocation - Building a safe and sustainable personal wealth system beyond business operations.
Ticket Purchase Channel
Important! Limited-time early bird tickets are now available at the lowest price ever. Don't miss out!