The 11th China FMCG Conference Conference Name: [Advance Toward the C-End] The 11th China FMCG Conference Conference Dates: March 16-18, 2026 Conference Venue: Chengdu, China
Currently, China's FMCG market is undergoing a thorough refresh from its underlying logic to its competitive rules. The industry is moving from competing for incremental growth to fully entering the "era of oversupply."
In the past, success was measured by how widely you could distribute your products; in the future, it will be about who can enter the consumer's decision radius first.
This means that brands, distributors, and retailers must all truly focus on the C-end: Where does demand come from? In what scenarios is it triggered? Who satisfies it, and in what way?
The three parties in the industry chain must build a unified supply-demand loop around the C-end. This is the key topic for the industry's next round of growth, and it is also the core of our March conference—"Advance Toward the C-End!"
This is not just a slogan; it is a thorough reflection and elevation of the "deep distribution, channel is king" model that has dominated China's FMCG industry for the past forty years. At the 2026 juncture, the battle for existing market share has become intense: "Whoever controls the C-end can define the B-end in reverse."
Based on this, this conference is centered on the theme [Advance Toward the C-End]. With the CFC brand fully upgraded, over three days and with a scale of 3,000+ participants: The 11th China FMCG Conference + The 6th China FMCG Distribution and Retail Conference + The 2nd Instant Retail Supply Summit + 4 matchmaking dinners + 5 in-depth summits + several closed-door private sessions...
Gathering 200+ brand leaders, 300+ supermarket and convenience store systems, 70+ instant retail flash warehouse systems, 100+ professional flash warehouse distributors, 50+ overseas channels, 80+ regional B2B platforms, 800+ excellent major distributors, and 1,000+ incremental channels, we will jointly discuss market changes, empower new growth drivers, and focus on the winning strategies in the era of consumer sovereignty!
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Also centered on the theme [Advance Toward the C-End], the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from top consulting platforms to deeply discuss the following eight core topics.
The 6th China FMCG Distribution and Retail Conference
Over the past decade, "disintermediation" has almost become the loudest and most easily misunderstood slogan in the Chinese business world. Technological progress, channel changes, the rise of e-commerce, new retail experiments... all trends seem to point to one conclusion: middlemen are being eliminated.
But the opposite is true. Disintermediation has never been the real direction of China's circulation system; it is a misinterpretation of a deeper structural change.
In today's world of abundant supply and highly differentiated demand, the real question facing China's FMCG market is not "whether to have middlemen," but: What kind of middlemen are needed? Who can take on the key functions of the new circulation system? Who can eliminate friction and improve matching efficiency?
The stance of this conference is very clear: "Disintermediation" is a false proposition; "redefining the middleman" is the core proposition for the next decade.
The 2nd Instant Retail Supply Summit And Instant Retail Warehouse-Store Product Matchmaking Meeting
In 2025, the instant retail market is expected to exceed one trillion yuan, with an average annual compound growth rate of 39%, and is expected to surpass two trillion yuan by 2030.
In the past year, no brand manufacturer has asked whether to do instant retail; instead, they are constantly asking how to do it.
Orders are rising, warehouses are opening, platforms are promoting, but what truly worries brands and distributors is not the demand side, but that supply is getting out of control.
How many stores are covered? They don't know themselves.
Products are sold, but the price system is disrupted.
How can new products be effectively launched in channels dominated by younger consumers?
How can an effective and reasonable distribution system be built around the flash warehouse channel?
Instant retail is moving from "who gets on board first" to "who can achieve controllable supply."
So, this conference focuses on one thing: getting the right products into the right warehouses and making them move faster.
Key topics and outputs will revolve around the following:
- 100+ top warehouse-store distributors share their product assortment logic;
- 70+ warehouse-store founders share their procurement logic on site;
- Latest brand operational case studies;
- Warehouse-store matchmaking: on-site exchanges between brands, warehouse-stores, and service providers.
Special Sessions and Closed-Door Insights: Unlocking New Growth Engines
Forum 1: FMCG Overseas Channel Development - Analyze new trends, pathways, and cases for Chinese brands going overseas, and build a platform for overseas expansion connections.
Forum 2: Changes in Supplier-Retailer Relations Under Supermarket Adjustments - Under retail transformation, how can brand owners and distributors seize the initiative through "role reconstruction"?
Forum 3: Challenges and Opportunities of Private Labels - From hit products to brands, how to build sustainable competitiveness.
Forum 4: Manufacturers Building a "Command Center" for the C-End - From organization to execution, build a consumer-facing operational system.
SVIP Exclusive Session 1: Instant Retail · Flash Warehouse Hit Product Tactics - From product selection, listing, to sell-through, a closed-loop method will be revealed.
SVIP Exclusive Session 2: Personal Wealth Asset Allocation for Distributors - Beyond business operations, build a safe and sustainable personal wealth system.
Ticket Purchase Channel
Important! Limited-time early bird tickets are now available at the lowest price in history. Don't miss out!