The 11th China FMCG Conference
Currently, China's FMCG market is undergoing a thorough refresh from its underlying logic to its competitive rules. The industry is moving from incremental competition to an "era of oversupply."
In the past, the goal was to distribute products as widely as possible; in the future, the key is to be the first to enter the consumer's decision radius.
This means that brands, distributors, and retailers must all truly focus on the C-end:
Where does demand come from? In what scenarios is it triggered? Who fulfills it, and in what way?
The three parties in the industry chain must build a unified supply-demand loop around the C-end. This is the key topic for the industry's next round of growth, and it is also the core of our March conference—"Advance Toward the C-End!"
This is not just a slogan; it is a thorough reflection and elevation of the "deep distribution, channel is king" model that has dominated China's FMCG industry for the past forty years. By 2026, the battle for existing market share has become intense: "Whoever controls the C-end can redefine the B-end in reverse."
Conference Name: [Advance Toward the C-End] The 11th China FMCG Conference Conference Dates: March 16-18, 2026 Conference Venue: Chengdu, China
This conference centers on the theme "Advance Toward the C-End," with a brand upgrade for CFC. Over three days, with 3,000+ attendees:
The 11th China FMCG Conference + The 6th China FMCG Distribution and Retail Conference + The 2nd Instant Retail Supply Summit + 4 Matchmaking Dinners + 5 In-depth Summits + Several Closed-door Private Sessions...
Gathering 200+ brand leaders, 300+ supermarket and convenience store systems, 70+ instant retail flash warehouse systems, 100+ professional flash warehouse distributors, 50+ overseas channels, 80+ regional B2b platforms, 800+ excellent large distributors, and 1,000+ incremental channels, we will jointly discuss market changes, empower new growth momentum, and focus on the winning strategies in the era of consumer sovereignty!
← Swipe left/right to see more →
Also centered on the theme "Advance Toward the C-End," the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from leading consulting platforms to deeply discuss the following eight core topics.
The 6th China FMCG Distribution and Retail Conference
Over the past decade, "disintermediation" has almost become the loudest and most easily misunderstood slogan in the Chinese business world. Technological progress, channel changes, the rise of e-commerce, new retail experiments... all trends seem to point to one conclusion: middlemen are being eliminated.
But the truth is quite the opposite. Disintermediation has never been the real direction of China's circulation system; it is a misinterpretation of a deeper structural change.
In today's world of abundant supply and highly differentiated demand, the real question facing China's FMCG market is not "do we need middlemen?" but:
What kind of middlemen do we need? Who can take on the key functions of the new circulation system? Who can eliminate friction and improve matching efficiency?
The stance of this conference is very clear:
"Disintermediation" is a false proposition; "redefining the middleman" is the core proposition for the next decade.
The 2nd Instant Retail Supply Summit
暨 Instant Retail Warehouse-Store Product Matchmaking Session
In 2025, the instant retail market is expected to exceed one trillion yuan, with a compound annual growth rate of 39%, and is expected to surpass two trillion yuan by 2030.
In the past year, no brand manufacturer has asked whether to do instant retail; instead, they keep asking how to do it.
Orders are rising, warehouses are opening, platforms are promoting, but what truly worries brands and distributors is not the demand side, but the supply side is getting out of control.
They are unclear about how many stores they cover.
Goods are sold, but the price system is disrupted.
How can new products be effectively promoted in a channel dominated by younger consumers?
How can an effective and reasonable distribution system be built around flash warehouse channels?
Instant retail is moving from "who gets on board first" to "who can achieve controllable supply."
So, this conference focuses on one thing: getting the right products into the right warehouses and making them move faster.
Key topics and outcomes will revolve around the following:
- 100+ TOP warehouse-store distributors share their product selection logic;
- 70+ warehouse-store founders share their procurement logic on site;
- Latest brand operation case studies;
- Warehouse-store matchmaking: on-site exchange between brands, warehouse-stores, and service providers.
Special Sessions and Closed-door Insights: Unlocking New Growth Engines
Research Forum 1: FMCG Overseas Channel Development - Analyzing new trends, pathways, and cases for Chinese brands going global, and building a platform for overseas expansion.
Research Forum 2: Changes in Supplier-Retailer Relations under Supermarket Adjustments - How can brands and distributors seize opportunities through "role reconstruction" amid retail transformation?
Research Forum 3: Challenges and Opportunities of Private Brands - How to build sustainable competitiveness from hit products to brands.
Research Forum 4: Manufacturers Building a C-End "Command Center" - From organization to execution, building a direct-to-consumer operation system.
SVIP Exclusive Session 1: Instant Retail · Flash Warehouse Hit Product Practice - Closed-loop methods from product selection, listing, to sales promotion.
SVIP Exclusive Session 2: Personal Wealth Asset Allocation for Distributors - Building a safe and sustainable personal wealth system beyond business operations.
Ticket Purchase Channel