After nine years of deep cultivation, 'New Distribution' is about to enter its tenth year. Over these years, China's FMCG industry has seen channel restructuring, brand reshuffling, and distributor reorganization. We are rooted in content and driven by insights, continuously delivering valuable industry thinking— As of September 2025
- The 'New Distribution' official account has published over 3,000 original articles, with 500,000+ industry readers;
- The 'New Distribution' video account has hosted over 100 online live streams, with an average viewership of 8,000+. We regularly hold two industry events each year—the 'China FMCG Innovation Conference' (10 editions) and the 'China FMCG Conference' (7 editions), bringing together over 1,500 heavyweight industry guests to share insights. In addition, we provide services such as conference planning, exclusive insight speeches, and consulting training for industry clients. We also release multiple industry research reports annually, including the 'White Paper on China FMCG Production-Supply-Marketing Transformation', 'Survey Report on the Operating Conditions of China FMCG Distributors', 'China Hard Discount Development Report', and 'Insight Report on Brand & Regional FMCG B2b Platform Cooperation Strategies', and publish daily industry news briefings. We have established two major communities—the TOP500 China Distributor Supply Chain Alliance and the FMCG CXO Evolution Circle—and regularly organize offline study tours and online thematic sharing sessions. Note: Tower Alliance (a supply chain organization initiated by 'New Distribution' that brings together outstanding FMCG distributors nationwide; currently 540+ members) FMCG CXO Evolution Circle (an exclusive community initiated by 'New Distribution' for FMCG brand decision-makers (founders/CEOs/CMOs/division general managers/sales directors/CIOs/channel directors, etc.); currently 100+ members) Over the years, New Distribution has accumulated extensive industry resources and quality content, but we have also heard increasing feedback like: "I don't know where to find in-depth reports." "The conference content is rich, but my notes are scattered, and I can't find them when I return to the company." "There is too much content shared in the community; I don't want to scroll through messages, and it's hard to review key points." We realized that the value of content lies not only in 'production' but also in 'being systematically accessible and usable.' So we decided to reintegrate nearly a decade of content and resources to create a true industry tool for FMCG professionals— Thus, the 'New Distribution+' mini program was born! What can the 'New Distribution+' mini program provide you? I. Supply-Demand Matching Scenarios Launched for More Efficient Connections! Over the past decade, 'New Distribution' has accumulated not only content but also a vast network of brands, distributors, retailers, and service providers. In an era of supply-demand mismatch and channel fragmentation, we hope to use the mini program to connect content with cognition and resources with business. Therefore, the mini program has opened functions like [FMCG Circle], [Member Library], and [Procurement Matching Directory]— Among them, the supply-demand matching section of [FMCG Circle] allows posting new products, franchise recruitment, and policies; Distributors can post product selection needs, handle surplus stock, and find brands; Retailers can precisely connect with quality suppliers and resources. Post industry updates, find partners, and connect efficiently—all in one place. Whether you're looking for trends, resources, or contacts, 'New Distribution+' makes industry collaboration smoother. II. One-stop Access to Industry Knowledge for Systematic Content! 'New Distribution+' is a personal assistant for Chinese FMCG practitioners! It includes in-depth reports, industry news, conference PPTs, event details, expert contact matching, and training courses previously produced by New Distribution. Achieve true one-stop content access and learning! Here, you can obtain: 1. [Resource List]
- A vast collection of industry reports, covering core topics such as brand strategy, channel innovation, and distributor transformation, with continuous updates.
Search "production-supply-marketing" to get the 'White Paper on China FMCG Production-Supply-Marketing Transformation (Industry Insights 2025)'
Search "distributor" to get the '2025 Survey Report on the Operating Conditions of China FMCG Distributors'
Search "2025 brand" to get the '2025 Insight Report on Brand & Regional FMCG B2b Platform Cooperation Strategies'
......
- Business guides
O2O business guide
Distributor B2b transformation cases
Discount retail chain directory
......
- National outstanding distributor case studies / CXO Evolution Circle sharing 2. [Latest] Daily Briefing + Daily Report Interpretation Daily push of the latest industry dynamics and industry report interpretations 3. [Exclusive Courses]
- Slices of important guest speeches from past conferences (with speed adjustment)
- Full access to live stream highlights
- PPTs and audio from past conference guests 4. [Event Registration]
- Convenient ticket purchase for offline conferences and study tours
- Discounted tickets for online sharing sessions
Here, the scattered texts, reports, and audio from the past decade are reorganized into a systematic 'industry resource package' for you to review and search anytime.
Join Now, It's the Right Time
- Massive industry reports
- Daily news & report interpretations
- PPTs and guest audio from past conferences
- Post and interact in the FMCG Circle
- Online/offline event details & discounted tickets
- Expert contact matching
- Selected training courses Currently, 'New Distribution+' offers limited-time membership discounts: Regular member: 199 yuan/year (original price 399 yuan/year) VIP member: 666 yuan/year (original price 1999 yuan/year) Limited spots available. Scan the QR code to add customer service WeChat for details! Nine years of accumulation, just to make content more systematic and connections more efficient. The 'New Distribution+' mini program enables every FMCG professional to see trends clearly, master methods, and link opportunities.