In March 2024, Retail Link announced adjustments and gradually suspended related businesses, leading some in the industry to declare that winter had arrived for B2B. As industry observers, our judgment at the time was that the retreat of giants precisely proved the complexity of FMCG channels, which cannot be easily flattened by burning money or subsidies. The exit of Retail Link actually returned the space once occupied by giants to local markets. Looking back from 2026, our judgment has been confirmed. We see a large number of regional B2B platforms, transformed from major distributors or evolved from unified warehousing and distribution, quietly rising. They are deeply rooted in every prefecture-level city, holding real sales data for thousands of stores. They are the true "capillaries" of China's FMCG distribution. But the biggest problem today is that brands cannot find them, and they are hard to be seen. To break this barrier, New Distribution officially launches the "2026 China FMCG Regional B2B Platform" information collection. If you are deeply rooted locally, have an independent platform, and have localized warehousing and logistics distribution capabilities, do not wait. Scan the QR code to complete "industry positioning"! Scan the QR code to fill in platform information Brands are looking for partners, Platforms are waiting for resources Over the past decade, brands have been accustomed to relying on national platforms like Alibaba Retail Link and JD New Channel to solve coverage issues. With the adjustment of giants' strategies and the exit of Retail Link, a huge market gap has emerged. Demand has not disappeared; on the contrary, it is becoming more urgent. In the past year of frontline research, the most common voice we heard was: brand manufacturers have budgets and expenses, but it is difficult to implement them. They want to deepen their presence in a province, promote sales in a city, or go down to county markets, but due to information asymmetry, it is difficult to find local B2B platforms that can undertake coverage, fulfillment, and sales promotion. On the other hand, countless excellent B2B platforms that can process orders, deliver goods, and hold thousands of stores want to connect with first-tier brand resources but lack a channel to voice their needs. Brands are looking for partners, platforms are waiting for resources. What we need to do is to reconnect these two ends. First release at the March conference, Let resources tilt toward you first This "2026 China FMCG B2B Map" will be grandly released at the "CFC 11th China FMCG Conference" in March this year. We will take prefecture-level cities as units and select the most representative and service-capable B2B platforms in each region. We are well aware that brands do not lack directories; what they lack is a "screened, trustworthy cooperation whitelist." When this map is released, it will appear on the desks of thousands of brand executives and marketing directors, becoming the primary reference index when they formulate regional market plans. For brands, this means that when they want to invest expenses or launch new products in a city, they no longer have to fumble in the dark but can directly find the "right person." For selected platforms, this means that when brand manufacturers turn their attention to your city (such as Linyi, Suzhou, or Mianyang), your name will be the "first choice answer" in that region. This means that when brands enter this city, the first partner they think of is you; This means that the market expenses and new product resources that brands originally did not know where to allocate will be preferentially tilted toward you. Light up your city, Do not become a "blind spot" in the eyes of brands China has 293 prefecture-level cities and more than 2,800 counties and districts. On this vast land, how many such platforms are actually active? As of now, we have collected information on 80+ regional B2B platforms, covering 25 provinces and more than 50 prefecture-level cities. But this is far from enough. Do not be a silent deep cultivator; show your strength. If your company matches the following profile, please be sure to complete "positioning":

  • Regional attributes: Deeply rooted in one or more cities/counties, with localized warehousing and logistics distribution capabilities;
  • Real operations: Have an independent B2B online ordering platform (APP/mini-program), with business actually flowing;
  • Open cooperation: Willing to undertake deep distribution and promotion tasks for first-tier brands. 【How to Join】 We will verify and screen the submitted information. The final shortlisted platforms will be directly listed in the "2026 China FMCG B2B Map" and promoted to the entire industry at the "CFC 11th China FMCG Conference" in March this year. By participating in the collection, you will gain:
  • Brand exposure: Opportunities to be showcased on New Distribution's official account, video account, and industry conferences, letting the industry see your existence;
  • Resource connection: Your information will enter the "Tower Alliance" database and be preferentially recommended to first-tier brands and manufacturers for business matching;
  • Industry exchange: Priority invitations to participate in regional B2B private boards and related industry activities organized by New Distribution. Do not let your city become a "blind spot" in the eyes of brands. Scan the QR code to fill in platform information