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Omnichannel Supply, Multi-scenario Layout: JD New Channel Announces 10,000 'Six-Unified' Stores in 2020
On December 16, 2019, JD New Channel announced its 2020 strategy to open 10,000 'Six-Unified' stores across multiple scenarios, focusing on consumer-centric optimization of cost, efficiency, and experience. The article reviews the achievements of JD New Channel over the past four years and outlines its future goals.
New DistributionFrom Barren to Thriving: In Just 20 Years, He Led China's Food Industry to Second Globally
Over 70 years of trials and transformations, China's food industry has evolved through stages of recovery, slow growth, rapid expansion, and innovation-driven development, now striding towards high-quality growth. At the 2019 China Food Industry Entrepreneurs Annual Conference held in Zhengzhou, awards were presented to entrepreneurs who significantly influenced the industry's progress over seven decades.
New DistributionOpen a Store for 50,000 Yuan, Recoup Investment in 3 Months: Snow+ E-Cigarette Franchisee Reveals Profit Secrets
This winter, Hohhot businessman He Wei expanded his five Snow+ e-cigarette franchise stores to ten. "I will open 12 stores before New Year's Day next year," He Wei said. By the end of 2019, Snow+ will become the e-cigarette brand with the most franchise stores in Hohhot. The 55-year-old He Wei has experience in opening multiple chain franchise stores, including internet cafes and billiard halls. His first store was opened in the summer of 2019, with a cost of no more than 50,000 yuan, and the cumulative revenue in the first two months reached about 100,000 yuan. Snow+ operating data shows that in 2019, 85% of all Snow+ franchise stores recouped their investment within three months.
New Distribution60% Repurchase Rate, 100% Sell-Through: How Did This Small Walnut Achieve It?
China has become the world's largest producer and consumer of nuts and roasted seeds, and also the fastest-growing country. In recent years, the nut industry has maintained double-digit growth annually. However, rapid expansion has led to severe homogenization, intense competition, and declining profits. How to win in this brutal red ocean? The answer is differentiation. Lvling Roasted Walnuts has carved a path of differentiation from product to channel to marketing since its inception. Today, Lvling Roasted Walnuts boasts a repurchase rate exceeding 60% and 100% sell-through, making it the undisputed king in this niche.
New DistributionYan Bin Loses Again! Court Confirms All 'Red Bull Series Trademarks' Belong to TCP Group
A recent Beijing High People's Court ruling has confirmed that all 'Red Bull series trademarks' are owned by TCP Group, marking the first substantive decision in the long-running dispute. This follows Yan Bin's loss in a Thai court appeal in August 2019, and the court rejected both of Red Bull Vitamin Drink Company's core claims.
New Distribution60% Repurchase Rate, 100% Sell-Through: How Did This Small Walnut Achieve It?
China has become the world's largest producer and consumer of nuts and roasted seeds, as well as the fastest-growing country in this sector. In recent years, the industry has maintained double-digit growth annually. However, rapid expansion has led to severe homogenization, intense competition, and declining profits. The answer to winning in this brutal red ocean is differentiation. From product to channel to marketing, Lvling Roasted Walnuts has carved out a differentiated path since its inception. Today, with a repurchase rate exceeding 60% and 100% sell-through, it has become the undisputed leader in this niche segment.
New DistributionSanquan Foods Makes a Major Move with Focus Media, Igniting the Spring Festival Market Ahead of Time
As the economy grows and life pace accelerates, demand for nutritious frozen foods is rising, peaking during traditional festivals like the Winter Solstice and Spring Festival. As the pioneer and industry leader in frozen dumplings and tangyuan, Sanquan Foods has taken the lead by partnering with Focus Media to capture the Spring Festival market early.
New DistributionThree Squirrels: From 'Taobao Brand' to 'First National Snack Stock' - The Methodology Behind It
After the conclusion of Singles' Day, Three Squirrels reported total sales of 1.049 billion yuan across all channels, a year-on-year increase of 53.81%, with online sales exceeding 923 million yuan and offline sales surpassing 126 million yuan, up 226%. The company secured the top position on nine major platforms, achieving its eighth consecutive victory in online nut sales. This performance highlights its successful transition from a nut-focused brand to a full-category retail brand, supported by a diversified channel strategy.
New DistributionTrends in Short-Video Live-Streaming E-Commerce on Kuaishou and Douyin
2020 is set to be the most important year for private domain traffic and content e-commerce monetization. In 2019, social e-commerce, community group buying, B2B, and new retail all entered a period of consolidation after rapid growth, but short-video content e-commerce continued to surge, with the three major platforms—Taobao Live, Kuaishou, and Douyin—making significant moves to build massive traffic pools.
New DistributionCan't Stop Browsing: What's Inside the Kangshifu Tech Pavilion at CBST2019?
On November 18, the 2019 China Beverage Industry Association Annual Meeting with the theme 'Environment and Sustainable Development' was held in Shanghai, alongside the opening of CBST2019, the 9th China International Beverage Industry Technology Exhibition, at the Shanghai New International Expo Centre. The exhibition gathered exhibitors from nearly 40 countries and regions, with dozens of well-known beverage companies showcasing their brand culture and innovative products. Among them, Kangshifu's interactive experience pavilion attracted much attention.
New DistributionChanging Perceptions with a Walnut: How Walnuts in the Milk Way Achieve Explosive Sales!
Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently constrained by severe product homogenization and single-dimensional models and channels. As an outstanding example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans.
New DistributionThe Snow+ Map: Where Does This E-Cigarette's Offline Channel Strength Lie?
This is also a corporate social responsibility map: not opening stores near primary and secondary schools is the company's bottom line; both direct-operated and franchise stores have important notices: e-cigarettes contain nicotine, minors are prohibited from buying and using; and Snow+ is the first Chinese e-cigarette company to put warning statements in prominent positions on new product packaging.
New DistributionJDB's Rocky Road to Relisting: Is There Still Hope for an IPO Within 3 Years?
On November 15, Beijing time, COFCO Packaging, a listed packaging company under COFCO Group, announced that it had received a partial arbitration award from the Hong Kong International Arbitration Centre, confirming that JDB's Hong Kong-registered Wanglaoji Company's application to terminate the capital increase agreement was invalid, and that Wanglaoji Company must compensate COFCO Packaging approximately 230 million yuan plus interest of about 7.73 million yuan. Meanwhile, JDB's core asset, the JDB trademark, must also be injected into Qingyuan JDB Herbal Technology Co., Ltd., as originally agreed.
New DistributionBottled Water Market: A Survey of Potential Segmented Consumer Groups
The bottled water market is becoming increasingly segmented. As more Chinese consumers drink packaged water, brands face the common challenge of differentiating themselves from competitors, and market segmentation remains the overall trend. Unlike past labels such as glacier water, purified water, spring water, and oxygen-rich water, the segmented water market targets more precise groups, with products for maternal and infant, children, and women emerging. According to a report by food and beverage consulting firm Zenith, globally, children aged 0-14 account for 26% of the population, representing a 53 billion liter bottled water market, with the children's segment expected to grow 7% annually by 2021.
New DistributionDouble 11 | Data from Four Major E-commerce Platforms Released: Which FMCG Brands Are Leading This Year?
The 2019 Double 11 shopping festival concluded with Tmall recording 268.4 billion yuan in total transactions, JD.com reaching 204.4 billion yuan, and Pinduoduo and Suning also performing strongly. This year's event highlighted trends such as new product launches, KOL live streaming, and channel下沉, offering insights for brand growth in 2020.
New DistributionLatest | JD New Distribution Releases 11.11 Super Battle Report: More Supply, Deeper Market Penetration, Stronger Sales
At 24:00 on November 11, the 11.11 shopping festival concluded, and JD New Distribution released its results for the omni-channel, multi-scenario consumption carnival. From November 1 to 11, cumulative sales over 11 days were 300% of the same period in 2018, driving high growth for brand owners, platform merchants, joint warehouses, and offline stores. The fourth 11.11 for New Distribution showed strong momentum, leading the industry to build a stronger B2B2C full-chain ecosystem.
New DistributionPaper and Pork Prices Soar: New Wave of Price Hikes Sweeps FMCG Industry
The simultaneous surge in paper and pork prices is impacting more than just the corrugated box industry's 'insiders.' As one of the most important downstream packaging users, the food industry is again significantly affected by consecutive paper price increases, compounded by soaring raw material costs like meat, forcing many food companies to raise prices to protect themselves.
New Distribution7 Steps for Distributors to Win the New Product Launch Battle
Launching new products is a challenging task that enriches market product structure, increases profit margins, and extends brand vitality. Distributors must clarify whether the brand is a leader or a newcomer, and follow seven steps: market positioning, gross profit estimation, market planning, cost investment, personnel investment, task decomposition, and execution review, to ensure success.
New DistributionChanging Perceptions with a Walnut: How Walnuts Can Explode in Sales Like Milk!
Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently hindered by severe product homogenization and single-mode and channel issues. As an excellent example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') has conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans.
New DistributionTotole Original Fresh Focuses on Focus Media to Attract Middle Class, Soy Sauce Market Competition May Intensify
Soy sauce is the largest category in China's condiment industry, with annual production reaching tens of millions of tons. Currently, the domestic market is dominated by Haitian, followed by Lee Kum Kee, Chubang, and Original Fresh, forming a 'one superpower, multiple strong players' competitive landscape. Recently, Totole Original Fresh soy sauce has changed its brand strategy, heavily focusing on Focus Media elevator advertising, promoting '0 additives, 3 layers of freshness' to target 300 million urban mainstream consumers and further capture market share. As is well known...
New DistributionBreaking | E-cigarette Industry Faces National Standard, Online Channels Cut Off!
On November 1, the State Tobacco Monopoly Administration and the State Administration for Market Regulation issued a notice to protect minors from e-cigarettes, urging the closure of online sales channels and removal of e-cigarette products and ads. This takes effect immediately, meaning all internet sales sites and e-commerce platforms must remove e-cigarette products and ads within the day.
New DistributionPentawards, the 'Oscar' of Packaging Design, Is Changing
Founded in 2007, Pentawards, as the world's only competition dedicated to packaging design, has long been committed to promoting the development of packaging design and enhancing the creative level of professional designers, and is known as the 'Oscar Award' in the packaging design industry. The Pentawards awards are categorized by food, beverages, body-related products, luxury goods, and other market products based on creative quality. Each year, Pentawards presents only one Diamond Award, along with Platinum, Gold, Silver, and Bronze awards.
New DistributionPawn or Sacrifice? Nestlé Needs to Think Carefully Before Selling Hsu Fu Chi and Yinlu!
According to sources, Nestlé is considering options for its two Chinese subsidiaries, including a possible sale, after years of struggling to turn them around. The company is seeking over $1 billion for controlling stakes in Hsu Fu Chi and Yinlu, though no final decision has been made.
New DistributionDealers Should Never Pin Their Hopes on a Single Brand
More than half of 2019 has passed, and all dealers are complaining about poor market sales. Manufacturers have raised prices multiple times to balance their books, but whether consumers will accept the increases is a huge test for dealers. In the early days, dealers aspired to represent big brands, but now representing them has become a dilemma—abandoning them is a pity, while keeping them is exhausting.
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