Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently hindered by severe product homogenization and single-mode and channel issues. As an excellent example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') has conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans. **-01- **Precise Positioning, Playing with 'New Ideas' There are countless domestic nut brands, and nut brand homogenization is severe. From its inception, Lvling Food realized that to secure a place in such a market, it must create differentiated products, and walnut snacks must be upgraded to lead new development in the walnut snack category, becoming the representative brand of this category. Even just within the walnut category, Lvling Walnuts has been at the forefront of the industry. For years, a single flavor has been people's inherent perception of walnuts, but the Lvling walnut R&D team abandoned the idea of making a single flavor from the start. Relying on a strong R&D team, they quickly launched walnuts in multiple flavors. Currently, we can see honey, butter, and spiced flavors in the market. At the same time, to produce delicious and convenient nuts, Lvling Food has invested heavily. Every Lvling walnut is 100% pre-cracked, and each package contains individually cracked walnuts. To ensure every walnut is easy to crack and peel, they insist on manual cracking one by one, ensuring quality while leveraging craftsmanship advantages to make the product more user-friendly. They are also meticulous with raw materials to ensure product quality. Lvling roasted walnuts have excellent taste and quality, memorable at first bite. Lvling has invested heavily in market promotion, with a purchase rate of over 60% after tasting. The product also has a very high repurchase rate. **-02- **1kg Bulk Pack, Economical and Affordable: Premium Snacks for the Masses The Lvling team found through market research that nut gift boxes in supermarkets typically sell for 100 to 300 yuan. The high price excludes many low-income consumers. The Lvling team is determined to create a snack that ordinary people can afford. They launched a 1kg bulk pack with a terminal price of 75 to 78 yuan. Delicious and affordable, it allows ordinary consumers to buy it, expanding the consumer base. Sold by the case, it has seen explosive sales. **-03- Creative Marketing, Hot Sales A product only makes money for distributors if it sells well. A good product must be presented well for consumers to know about it and make a purchase. Based on the company's successful cases in mature markets, they have launched the 'Thousand-Case Stack' plan. Lvling Roasted Walnuts is the pioneering brand in the roasted walnut subcategory in China. Its fragrant, crispy, and crunchy taste characteristics have overturned consumers' perception of walnuts, and the product has a high repurchase rate. A good product must be presented well for consumers to know about it and make a purchase. Based on the company's successful cases in mature markets, the following suggestions are provided: Lvling Roasted Walnuts Bulk Pack Promotion Plan I. Activity Goals: Create a good sales atmosphere through impressive case stacking, leading to explosive sales; II. Activity Locations: Wholesale markets, supermarkets, store openings, and other high-traffic areas Note: For prefecture-level cities, provincial capitals, and economically better county markets, if a thousand-case stack is difficult, a minimum of 300 cases is required; III. Activity Methods: Combination sales: 1kg roasted walnuts + 110 walnut milk + 250g roasted walnuts = 100 yuan; Combination sales: 1kg roasted walnuts + 110 walnut milk = 100 yuan IV. Key Points:

  1. Tasting: The number of tasters determines sales volume; encourage more tasting. 2) Interception: The number of interceptions determines the number of tasters; proactively intercept customers. 3) On-site popularity: On-site crowd + case stacking to create momentum. V. Company Support:
  2. Tasting products: 30 cases (special tasting products); 2) Special pricing support for walnut milk; 3) Material support: 2 promotion tables, 6 aprons, 4 tasting trays. While solidly building the market, Lvling Food is also recruiting distributors for multiple products in both online and offline blank areas. (1) 750g bulk weighed pack, meeting the needs of supermarkets, WeChat businesses, and group-buying customers; (2) The 1kg product has been a small test, and once launched, it was very popular with considerable sales; (3) Mid-range product 'Good Crispy Roasted Walnuts' (specifications: 1.5KG, 2.5KG), meeting the needs of distribution customers; (4) Lvling 'Super Brain' walnuts, meeting special channels like fruit stores, the choice of smart people. (Long press the QR code to request samples)****** Once the tip is adopted, a payment of 400-2000 yuan will be made.