Last year, China's snack food market reached 484.9 billion yuan, with nuts and roasted seeds accounting for 23% of the entire snack food market. Over the next three years, nut and seed snack sales are expected to maintain a compound annual growth rate of 10.7%, potentially reaching 345.6 billion yuan by 2020. The growth model of the nut industry has shifted from demographic dividends to fan quality dividends. The entire industry can be summarized by four 'new' aspects: new generation, new consumption, new retail, and new thinking. However, the industry is currently constrained by severe product homogenization and single-dimensional models and channels. As an outstanding example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') conducted in-depth market research and, with innovative products and differentiated marketing, quickly gained a large number of consumer fans. -01- Precise Positioning, Playing with 'New Ideas' There are countless domestic nut brands, and homogenization is severe. From its inception, Lvling Food recognized that to secure a place in such a market, it had to create differentiated products, and walnut snacks had to be upgraded to lead new development in the walnut snack category, becoming the representative brand of this segment. Even within the walnut category alone, Lvling Walnuts has been at the forefront of the industry. For years, a single flavor has been people's inherent perception of walnuts, but the Lvling walnut R&D team abandoned the idea of single-flavor products from the start. Leveraging its strong R&D team, it quickly launched walnuts in multiple flavors. Currently, we can see honey, butter, and spiced flavors in the market. At the same time, to produce delicious and convenient nuts, Lvling Food has invested heavily. Every Lvling walnut is 100% pre-cracked, and each package contains individually cracked walnuts. To ensure every walnut is easy to crack and peel, they insist on manual cracking one by one, ensuring quality while leveraging craftsmanship advantages to make the product more user-friendly. The raw materials are also meticulously selected to guarantee product quality. Lvling roasted walnuts have excellent taste and quality, memorable at first bite. Lvling invests heavily in market promotion, and after tasting, customer purchase rates exceed 60%. Moreover, the product repurchase rate is very high. -02- 1kg Bulk Pack, Economical and Affordable, Making Premium Snacks Accessible to All The Lvling team's market research found that nut gift boxes in supermarkets typically sell for 100 to 300 yuan. High prices exclude many low-income consumers. The Lvling team was determined to create a snack that ordinary people could afford. They launched a 1kg bulk pack with a retail price of 75 to 78 yuan. Delicious and affordable, it allows ordinary consumers to buy it, expanding the consumer base. Sold by the case, it has been selling explosively. -03- Creative Marketing, Booming Sales A product only makes money for distributors if it sells well. A good product must be presented in a way that lets consumers know about it to drive purchases. Based on successful cases in mature markets, the company has launched the 'Thousand-Case Stack' plan. Lvling roasted walnuts are the pioneering brand in the roasted walnut subcategory in China. Their fragrant, crispy, and crunchy taste characteristics have overturned consumer perceptions of walnuts, and the product has a high repurchase rate. A good product must be presented in a way that lets consumers know about it to drive purchases. Based on successful cases in mature markets, the following proposal is provided: Lvling Roasted Walnut Bulk Pack Promotion Plan I. Activity Goal: Create a strong sales atmosphere through impressive case stacking, leading to explosive sales volume. II. Activity Locations: Wholesale markets, supermarkets, store openings, and other high-traffic areas. Note: Focus on prefecture-level cities, provincial capitals, and economically developed county markets. If a thousand-case stack is difficult, a minimum of 300 cases is required. III. Activity Methods: Combined sales: 1kg roasted walnuts + 110 walnut milk + 250g roasted walnuts = 100 yuan. Combined sales: 1kg roasted walnuts + 110 walnut milk = 100 yuan. IV. Key Points: 1) Tasting: The number of tasters determines sales volume; encourage more tasting. 2) Interception: The number of interceptions determines the number of tasters; proactively intercept customers. 3) On-site popularity: On-site crowd + case stacking momentum. V. Company Support: 1) Tasting products: 30 cases (dedicated tasting products). 2) Special pricing support for walnut milk. 3) Material support: 2 promotion tables, 6 aprons, 4 tasting trays. While solidly building the market, Lvling Food is also recruiting distributors for multiple products in both online and offline blank regions. (1) 750g weighed fixed-quantity pack, meeting the needs of supermarkets, micro-business, and group-buying customers. (2) The 1kg product has been a trial success, selling extremely well upon launch with impressive sales. (3) Mid-range product 'Hao Su Cui Roasted Walnuts' (specifications: 1.5KG, 2.5KG), meeting the needs of circulation customers. (4) Lvling 'Super Brain' walnuts, meeting the needs of special channels like fruit stores; the choice for smart people. (Long press the QR code to request samples)****** If your tip is adopted, you will be paid 400-2000 yuan.