On November 18, the 2019 China Beverage Industry Association Annual Meeting with the theme 'Environment and Sustainable Development' was held in Shanghai. Concurrently, 'CBST2019, the 9th China International Beverage Industry Technology Exhibition' opened at the Shanghai New International Expo Centre. This technology exhibition brought together exhibitors from nearly 40 countries and regions, with over 300 exhibitors. Dozens of well-known beverage companies gathered in the 'Beverage Brand Culture and Innovation Exhibition Area' to showcase their brand culture, connotation, and product innovation achievements. Among them, the interactive experience pavilion created by Kangshifu attracted the attention of many consumers and exhibitors. It is reported that Kangshifu creatively incorporated this year's theme, 'Environment and Sustainable Development,' into its pavilion, designing creative interactive experience zones such as VR basketball shooting, an environmental protection booster, and a special drink tasting area. It is said that this year's Kangshifu pavilion achieved multiple 'C-position' roles. Don't worry, let me take you on a tour! -01- Beauty Role New Pavilion Makes a Strong Debut Kangshifu's pavilion design has always been unique. In terms of color matching, in addition to the lively and agile orange-yellow main tone, green and red are also interspersed, exuding a sunny and youthful feel, with a simple yet grand style. Overlooking the pavilion, it features an open arc design, shaped like a green leaf, echoing the annual meeting's theme of 'Environment and Sustainable Development.' The green leaf connects with sustainable development, symbolizing a more vibrant future! The pavilion is located in the product display area of the China Beverage Industry Association annual meeting, and it is particularly eye-catching from a distance. The area includes new interactive segments: a tea art interaction zone for Natural Hanquan Spring, a Hong Kong-style tea restaurant area, and a Barista tasting area, making it convenient for visitors to understand and experience the products more comprehensively. At the front of the pavilion, a prominent LED screen serves as the display area for Kangshifu's corporate culture, with side video loops introducing Kangshifu's water education public welfare and environmental protection deeds... The simple and elegant design, with a three-sided open layout, demonstrates Kangshifu's dedication to exhibition planning. -02- Innovation Role Tech Interactions Catch the Eye To create an immersive scene experience and enhance consumer interaction with products, the Iced Black Tea interactive experience area introduced VR technology, delivering an impressive basketball shooting experience. The time-sensitive VR interactive somatosensory basketball shooting, through ultra-realistic simulated shooting technology, creates a refreshing and exhilarating product experience for Iced Black Tea, bringing the brand closer to young consumers through their favorite sports scenes. The Green Tea display area features a quiz challenge zone, where participants answer questions about environmental protection classification and hit the environmental protection booster. Those with higher accumulated scores can win prizes. This not only satisfies visitors' curiosity about technology but also effectively disseminates green development knowledge. Many highlights attracted numerous passersby to stop and experience. -03- Delicious Role Brand Product Special Tasting In addition to the stunning new Kangshifu pavilion, the dazzling array of beverages also captured attention. Among them were selected products made from high-quality raw materials, such as Iced Black Tea, Green Tea, Hanquan Spring, Barista, and the DIY Lemon Tea from 'Tea Restaurant.' The classic Iced Black Tea and Green Tea series continue to be popular among consumers. Additionally, Kangshifu's newly launched 'Tea Restaurant' Hong Kong-style Lemon Tea has gained a good reputation in the diverse lemon tea market since its release. Besides ready-to-drink tea and water, Barista hand-crafted coffee also made an appearance at the exhibition, with foreign baristas hand-grinding fresh coffee, filling the pavilion with a rich coffee aroma. I tasted it on the spot, and you know what? It was really quite good! While strolling around, I couldn't stop thinking: in today's increasingly severe environmental and energy crises, there is an urgent need for an organization to drive enterprises to explore new models of environment and sustainable development. As Kangshifu Holdings CEO Wei Chun-hsien mentioned, as a pioneering enterprise in the beverage industry, Kangshifu will continuously focus on sustainable development in terms of products, technological innovation, and green development, ensuring food safety and meeting people's pursuit of a better life. So, how can we not give Kangshifu a thumbs up? Once the tip is adopted, a reward of 400-2000 yuan will be paid.