2020 is destined to be the most important year for private domain traffic and content e-commerce monetization. In 2019, social e-commerce (micro-business, community e-commerce), community group buying, B2B, and new retail all entered a period of integration and adjustment after rapid development. As the tide receded, only those in the water knew whether they were cold or warm. Yet short-video content e-commerce, riding the wind and growing rapidly, has left others far behind, continuing its high-speed development. On the platform side, the three giants have been increasing their efforts, forming huge traffic pools! Recently, each has made major moves! Taobao Live: During Double 11, it delivered impressive growth results. Of the total 260 billion yuan transaction scale, Taobao Live contributed nearly 30 billion yuan, becoming the brightest segment. For Double 12, Taobao will continue to push, aiming to make all Taobao merchants embrace live-streaming sales and create another data miracle, stoking the fire to its hottest. According to official reports from Taobao Live, after three years of development, Taobao Live drove over 100 billion yuan in sales in 2018, with year-on-year growth of nearly 400%. Meanwhile, the number of professional streamers on the platform is growing rapidly, with over 400 live rooms each selling more than 1 million yuan per month. Zhao Yuanyuan, head of Taobao Live, stated that in the next three years, transaction volume will exceed 500 billion yuan. Kuaishou Sales: Despite Taobao Live's aggressive approach, Kuaishou is widely recognized as the strongest in driving sales. Its unique "laotie" (old iron) fan culture, massive user base in lower-tier markets, and extremely down-to-earth live-streaming practices such as ranking battles, bargaining, and fan pampering, combined with Kuaishou's platform management mechanisms, have built a very mature e-commerce ecosystem: short-video fan attraction + live-streaming sales monetization + live interaction. This has allowed a vast number of mid-tier brands to find high-growth sales channels. During the 2020 Spring Festival, Kuaishou successfully secured the top spot by spending heavily on red envelope interactions during the holiday, setting a strong foundation for continued rapid growth in 2020. Douyin E-Commerce: It is said that Douyin has an internal KPI to strive for 1 billion monthly active users by 2020, growing into a super app akin to WeChat. Regardless of Douyin's ambitions, we all see that around us, whether elderly or children, everyone is scrolling daily, even becoming addicted—this is a real feeling. Douyin's commercialization involves, on one hand, strengthening marketing and advertising services to provide brands with a platform for planting and harvesting grass (i.e., product promotion and purchase), and on the other hand, enhancing short-video sales capabilities. At the same time, in 2020, it will increase its focus on live-streaming e-commerce, formally challenging Taobao Live and Kuaishou Live! With such massive traffic advantages, brand momentum, and content strengths, this is the hottest topic in the e-commerce field. It is foreseeable that in 2020, the three major platforms will build their own complete ecosystems. How much of total e-commerce scale will short-video sales and live-streaming e-commerce account for in the future? How long will the high-growth period and window of opportunity last? These are what we are watching. Early participation, rapid layout, and going with the flow are key. After seeing the trend, what should you do? Many people choose to spend money to buy time, seeking maximum efficiency. But the market is a mix of fish and dragons, full of success-myth routines and marketing that harvests leeks (i.e., exploits novices). My advice to everyone is:

  1. Go deep into the source—for example, on Kuaishou, where is the most developed area for ordinary streamers selling goods? The answer is Yiwu.
  2. Look at the teaching staff—they must be a team with rich practical experience, having cultivated many first-line sales influencers. If they haven't succeeded themselves, forget it.
  3. Look at results—be skeptical of promises like "guaranteed hundreds of thousands of fans after learning." No need to explain further.
  4. Look at the essence—although we are in a windfall period, it's not so simple that you can succeed immediately, nor are there many overnight riches from learning. Short-video and live-streaming sales require professional teams and systematic operations: planning, shooting, product selection, viral growth, and constantly adapting to platform algorithm changes to crack the trending mechanism. Only by being professional, even more professional, and dividing labor can you remain undefeated. During my research and study across the country, I met a very reliable team in Yiwu. Here, I personally recommend the following course, and I will also participate as a guest expert to learn and exchange with everyone. —Wang Jun Yiwu, in 2018, saw the emergence of China's first influencer live-streaming village, quickly forming an ecological industrial chain. It incubated a large number of mid-tier sales influencers. In September 2019, Yiwu ranked first in the country in express delivery volume! At the same time, Yiwu Commodity City, as the world's largest small commodities market, provides strong supply chain support. On the Kuaishou platform: Account nickname: Wawa, a fashion streamer, released 136 short videos in half a year, attracting 13.587 million fans. In recent three live streams, the highest gift income was 244,000 Kuaibi, and total product sales reached 3.589 million items. Account nickname: Shuanggé Zhōngshuò, came to Yiwu a year ago, chose to start a business on Kuaishou, and through professional learning, grew from an initial dozen fans to quickly attracting 111,000 fans, with monthly profits from account sales exceeding 100,000 yuan. On the Douyin platform: Mengmeng Haowu, a new sales account with 20,000 fans, gained 320,000 likes with just one viral video, achieving sales of 270,000 orders. Besides top influencers who often sell over 100 million yuan, the most amazing thing is that new accounts emerge one after another, quickly gaining fans within a month, and some even boost a product to million-level sales with a single short video, continuously replicating sales miracles. Because, wherever users spend their time, there lies business opportunity! Because, both Kuaishou and Douyin have over 500 million monthly active users—from white-collar workers to rural housewives! Because, influencers + fans and short-video + live-streaming, combined with quality supply chains, have carved out a new e-commerce world! Brand owners, distributors, e-commerce players, and individual entrepreneurs are all focusing on the influencer sales model, but most are seeing flowers in the fog (i.e., unclear). To quickly master skills and accumulate experience, you need the most professional systematic knowledge. The era of traffic dividends and grassroots rise has given ordinary people with dreams the best opportunity to become sales influencer big Vs. No longer be a bystander—come to Yiwu, decode all this, and engage in deep learning. Kuaishou/Douyin Short-Video & Live-Streaming E-Commerce Star Class From December 2 to December 7, 2019, the Kuaishou/Douyin Short-Video & Live-Streaming E-Commerce Star Class officially opened at the Yiwu Good Products Release Hall in Yiwu International Trade City District 3. The full course lasts 6 days, starting from zero, with full guidance from technology to practice, taught by an all-star mentor team. Organizer: Fanxing Gongchuang Culture Communication Co., Ltd. Co-organizer: Yiwu Good Products Business School Official Course Partner: Kuaishou E-Commerce Academy / Douyin Influencer Alliance Supply Chain Partner: Yiwu Good Products Supply Chain / Meipinshu Get ready to create the future together! -01- Instructor Lineup -02- Course Content -03- Teaching Highlights "Theory Classroom" "Practice Base" "Live Streaming Venue" "Dropshipping Warehouse" -04- Course Highlights Industry big names teach hands-on, one-on-one personal instruction Zero foundation, one-stop teaching, learn and you can sell Learn to use Kuaishou/Douyin tools Understand platform categories and regulations How to avoid account bans Learn methods to get trending Learn live-streaming shooting techniques, editing, and special effects Big V influencer support... If you don't learn, next term is free! -05- Who Should Learn
  5. Short-video entrepreneurs seeking better fan monetization methods;
  6. E-commerce practitioners wanting to open up monetization paths through live-streaming;
  7. Brand owners and distributors wanting to enter the e-commerce industry;
  8. Those with live-streaming accounts but unfamiliar with platform rules and gameplay;
  9. Traditional physical merchants. -06- Star Class Fees Kuaishou single course registration fee: 3,980 yuan Douyin single course registration fee: 3,980 yuan Kuaishou/Douyin dual course registration fee: 5,980 yuan (Accommodation and transportation are at participants' own expense) Special Thanks: Yiwu Market Group, Yiwu Live-Streaming E-Commerce Association, and Yiwu Live-Streaming E-Commerce Industrial Base for their strong support of this training! [Time] December 2-7, 2019 In the 5G short-video + live-streaming era, do you still want to be a spectator? In 2019, short-video + live-streaming sales entered a period of explosive dividends. If you missed Taobao in 2009, WeChat business in 2011, cross-border e-commerce in 2013, and social e-commerce in 2018, don't miss short-video in 2019!!! If your tip is adopted, you will be paid 400-2,000 yuan. Click "Read Original" to register.