As the economy grows and life pace accelerates, demand for nutritious frozen foods is rising, peaking during traditional festivals like the Winter Solstice and Spring Festival. As the pioneer and industry leader in frozen dumplings and tangyuan, Sanquan Foods has taken the lead by partnering with Focus Media to capture the Spring Festival market early. -01- Continuous Innovation and Upgrades for the Ultimate Dining Experience Sanquan Foods was founded in 1992 and listed on the stock market in 2008. It is one of the earliest, largest, and most widely distributed frozen food producers in China. With a domestic market share of 28%, Sanquan has ranked first in the industry for many consecutive years, surpassing思念 (Synear) and湾仔码头 (Wanchai Ferry), and has been consistently listed among the "China's 500 Most Valuable Brands." The first frozen tangyuan and frozen zongzi in China were both made by Sanquan. From inventing the first frozen tangyuan in 1989 to offering over 600 high-quality products today, Sanquan has provided consumers with more delicious, higher-quality, and safer frozen foods through continuous R&D innovation and strict quality and safety control. Focusing on R&D innovation to meet changing consumer tastes, in 2012, Sanquan launched its premium frozen dumpling line, "Private Kitchen," which combined innovative Asian flavors with high-quality fillings and vacuum dough-making technology, quickly establishing a strong presence in the high-end market. In 2015, Sanquan pioneered a children's product line, featuring uniquely shaped, delicate, nutritious, and easy-to-digest dumplings that quickly won consumer trust. In 2016, Sanquan introduced six varieties of Private Kitchen vegetarian dumplings, officially entering the vegetarian dumpling market. In 2019, responding to consumers' pursuit of physical and mental balance and weight loss, Sanquan launched six new healthy vegetarian dumplings, including green pepper and egg, and white radish and vermicelli with egg. Strictly controlling safety to protect consumers' food safety, Sanquan has integrated a "health concept" throughout its entire supply chain, establishing comprehensive management systems from product development, raw material procurement, and incoming inspection to production processing, finished product testing, and transportation and sales. Sanquan also operates a nationally accredited testing laboratory, conducting up to 117 tests on critical points to ensure product quality and safety. Additionally, Sanquan has established a nationwide "full cold chain" transportation system to ensure products remain healthy and fresh. -02- Partnering with Focus Media to Ignite the Mainstream and Capture the Winter Solstice and Spring Festival Markets With the deepening of consumption upgrades, the high-end market holds enormous potential. In the food industry, consumers are increasingly demanding quality and health, and brand awareness is growing. Ahead of the Winter Solstice and Spring Festival consumption boom, Sanquan Foods partnered with Focus Media's elevator media to achieve high-intensity coverage of 300 million mainstream urban consumers, rapidly achieving precise brand value penetration and ignition. With the rapid development of the internet and mobile internet, mass media has become diversified and fragmented, and traditional media's effectiveness in brand building has declined, making it difficult to concentrate on igniting mainstream audiences. Elevators, as urban infrastructure, have a relatively stable and fixed mainstream audience, and brand information reaches them with the highest efficiency among all media. Feihe Dairy Chairman Leng Youbin once said, "Compared to online media's proactive targeting of user groups on the internet, elevator media leverages the media consumption gaps in users' daily lives offline to achieve high-frequency dissemination and effective reach of embedded ads. This life-scene media exists stably in the daily work and life of mainstream audiences, fully enabling concentrated influence on them." We firmly believe that as the Winter Solstice and Spring Festival approach, Sanquan will gain support from even more mainstream consumers. Once the tip is adopted, a reward of 400-2000 yuan will be paid.