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Making Wahaha More Understandable to Young People: The National Finals of the Wahaha Marketing Competition Kick Off!
The Wahaha Marketing Planning Competition is a planning and practice competition for college students nationwide, where participants develop and implement promotional strategies for Wahaha products, with winners selected based on planning quality and practical results. On September 17, Hangzhou Wahaha Group Co., Ltd. (Wahaha) held the national finals launch conference for the 12th Wahaha College Student Marketing Planning Competition in Beijing, with several industry leaders in attendance.
New DistributionBeyond Distribution and Agency: What Other Dividends Can You Seize? RELX Tells You
In the era of consumption upgrade, consumers are increasingly concerned about health products, and e-cigarettes are gaining popularity. The e-cigarette market in China is growing rapidly, with RELX becoming the top-selling brand in the industry by capturing half of the market share within a year. This article explores the opportunities and support RELX offers to franchisees, including low-cost entry, rapid return on investment, and comprehensive brand backing.
New DistributionAB InBev Restarts Asia-Pacific IPO Two Months After Calling It Off
On September 12, AB InBev announced that its Asia-Pacific subsidiary (Budweiser APAC) has resumed its application to list a minority stake on the Hong Kong Stock Exchange. The decision depends on various factors and current market conditions, with J.P. Morgan and Morgan Stanley as sponsors. The business no longer includes Australia, as AB InBev sold the Australian subsidiary to Asahi Group in July for $11.3 billion.
New DistributionPartnering with William Chan to Expand China's Functional Beverage Market: Can This Differentiated Brand Ignite Consumers?
This summer, health beverage brand CELSIUS officially announced that Hong Kong actor and singer William Chan would serve as its brand ambassador, marking the first celebrity endorsement since entering China over a year ago. With its 0 sugar, 0 calorie, and 0 fat positioning, CELSIUS aims to leverage Chan's energetic image to attract consumers and lead a new trend in healthy drinks.
New DistributionLatest | Instant Noodle Sales Reach 51.5 Billion Yuan, Master Kong Holds Half the Market, Uni-President's Tom Yam Noodles Expected to Exceed 4 Billion, Jinmailang Grows 50%
The 19th China Convenience Food Conference was held in Beijing on September 11, where industry leaders discussed the sector's performance. In 2018, instant noodle sales reached 51.5 billion yuan, with Master Kong dominating the market, while Uni-President's Tom Yam noodles are projected to exceed 4 billion yuan in 2019, and Jinmailang saw a 50% market share increase.
New Distribution250 Million People Suffer Hair Loss! Black Mystery – A New Entrepreneurship Opportunity for Small-Town Youth in 2019!
In September, a small shop in Jingzhou attracted long queues for its hair loss and gray hair solutions. Lu Zhen, a passerby, discovered it was a Black Mystery store, which led her to consider opening one in her hometown. The article highlights the rise of small-town youth and Black Mystery's innovative management model, positioning it as a promising business opportunity.
New DistributionMulti-Consumption Scenarios: How Brand Owners Collaborate with Distributors for One-Warehouse Delivery in Urban Logistics
As professional division of labor deepens, many brand owners have outsourced logistics to third-party companies, but most distributors still handle both sales and logistics. This article explores whether distributors should also outsource logistics or become third-party logistics providers themselves, based on Best Supply Chain's insights into urban-level logistics delivery trends under multiple consumption scenarios.
New DistributionColgate Partners with Alibaba Retail Link to Enter a New Era of Professional Oral Care
On September 4, Colgate, a global leader in professional oral care, held its new brand manifesto launch event in Hangzhou, unveiling the theme 'Let Go, Laugh Out Loud.' As strategic partners, Colgate and Alibaba Retail Link will collaborate to explore new opportunities under the new retail wave, aiming to provide better products and more professional oral care experiences to consumers through small stores.
New DistributionDistributors Struggle with Unpaid Invoices, Shop Owners Have Their Own Woes—This Tool Solves It All
In early September, as the Mid-Autumn Festival and National Day approach, distributor Lao Zhang in Nanjing faces the common industry problem of difficult debt collection, with half of his stores failing to pay on time. A new financial product, Wenli-Shanghu Dai, launched in Jiangsu, offers a solution by providing quick credit and settlement for distributor-store transactions, easing cash flow pressures for both parties.
New DistributionDistributors: No Profit, No Sales, How Can Transformation Be Discussed?
On the evening of August 22, during the FMCG2019 China FMCG Conference, New Distribution organized an impromptu distributor exchange salon. Nearly 200 distributors attended, sharing insights on operational challenges and successes. The key traits of successful distributors were efficiency and partnership, with a focus on refined management and collaborative incentives.
New DistributionYili, Mengniu, Dali, Master Kong, Haitian... Who Earned the Most in the First Half of the Year?
In the first half of 2019, Yili reported a net profit of 3.798 billion yuan, while Mengniu earned 2.077 billion yuan. Other notable performers included Dali with 2.07 billion yuan, Master Kong with 1.503 billion yuan, and Haitian with 2.75 billion yuan.
New DistributionChina Shengmu's Loss Narrows in H1 After Mengniu 'Blood Transfusion', Organic Business Continues to Shrink
China Shengmu, the 'largest organic dairy company in China', saw its H1 2019 revenue rise 1.5% to RMB 1.421 billion and its loss narrow to RMB 20.8 million from RMB 1.278 billion a year earlier, aided by strategic investor Mengniu. However, the company's organic strategy continues to contract, and its downstream liquid milk business remains loss-making.
New DistributionDistributors: Mid-Autumn Peak Season, Slow Terminal Payments, How to Break Through?
Slow payments and long accounts receivable cycles have always been major headaches for distributors, and they are also matters of life and death, especially with the upcoming Mid-Autumn Festival and National Day peak season. Recently, the author chatted with Wang Hua (pseudonym), a distributor in a county-level market in southern Jiangsu, who mentioned, 'Generally, a distributor needs to prepare three sums of money: first, payment to the manufacturer for goods; second, the cost of normal warehouse inventory; third, the supermarket credit period, the money tied up in accounts.' Money never seems to be enough...
New DistributionMaster Kong Partners with Shenzhen Aerospace Technology Research Institute to Develop Space Convenience Foods
Master Kong Holdings and the Shenzhen Aerospace Technology Research Institute have jointly established the 'Space Convenience Food Joint Laboratory' in Shanghai to deepen cooperation in R&D of space convenience foods, marking a significant step for Master Kong in aligning with aerospace standards. Industry insiders view this as a milestone for driving quality upgrades across the industry.
New DistributionHalf-Year Revenue of 11.1 Billion Yuan, Dali Foods Achieves Growth in Both Revenue and Profit, with Doubendou Performing Well!
On August 28, 2019, Dali Foods Group Co., Ltd. (hereinafter referred to as "Dali Foods") released its interim results for 2019, showing revenue of 11.13 billion yuan for the first half of 2019, a year-on-year increase of 1%; gross profit of 4.56 billion yuan, up 5.1%; gross margin rose 1.6 percentage points to 41% from 39.4% in the same period last year; net profit of 2.07 billion yuan, up 5.27%. Among them, the food segment's sales revenue increased from 5.101 billion yuan in the first half of 2018 to...
New DistributionLin Xiaohai: Three Years of Retail Link, Focusing on Small Stores, Redefining Products and Services
On August 28, the press conference themed 'Combining Wood to Form a Forest, Containing Rivers into the Sea' was held by Alibaba Retail Link at Yunqi Town, Hangzhou. At the event, Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, shared insights on the platform's evolution, its infrastructure, and its commitment to redefining products and services for small stores.
New DistributionFiring on All Cylinders to Enter the Chinese Market: Why Does This Coffee Win the President's Favor?
China's coffee market is vast, with the ground coffee segment rapidly gaining share. According to the "2019 China Coffee Industry Market Prospect Research Report," the coffee market is expected to exceed 300 billion yuan by 2020, while the ground coffee segment is projected to surpass 100 billion yuan. The rise of ground coffee is driven by consumption upgrades and changing lifestyles, as consumers seek richer flavors and higher quality.
New DistributionCan Terminal Inspection Really Only Rely on Manual Labor?
Store visits, display inspections, competitor information collection, communication with store owners, and training salespeople are tasks that Xiao Qiang repeats every month. He is a supervisor for a leading snack food brand, responsible for over a hundred stores in East China. With more than 20 days of business trips each month, and calculating half an hour per store and 12 hours of work per day, Xiao Qiang can only visit 24 stores a day. As the company's business expands, his workload increases, and at over 30 years old, he feels overwhelmed. Wang Ke, a salesperson at a beverage company, faces similar challenges.
New DistributionHow RELX Became the No.1 in the E-Cigarette Market? Star Companies All Share These 5 Secrets
Becoming a globally recognized brand is the vision of many startups, from Apple, Huawei, GE, and P&G to Alibaba and Tencent. In the booming e-cigarette industry, RELX has emerged as a global brand, holding a 44% market share in China's closed-system e-cigarette market, far surpassing the combined share of the 2nd to 10th players, making it the undisputed No.1 in China. RELX recently launched three new products, including the RELX ME app, the RELX Lingdian smart vaping device, and a facial-recognition vending machine, aiming to build a new consumption ecosystem of 'mobile internet + smart hardware + new retail'.
New DistributionTsingtao Brewery Reports 2019 Interim Results: Beer Sales Volume of 4.73 Million Kiloliters and Revenue of RMB 16.55 Billion
On August 15, Tsingtao Brewery released its 2019 interim report. In the first half of 2019, the company achieved operating revenue of RMB 16.551 billion, up 9.22% year-on-year, and net profit attributable to shareholders of listed company of RMB 1.631 billion, up 25.21% year-on-year. The company sold 4.73 million kiloliters of beer, a year-on-year increase of 3.6%.
New DistributionAnxious Distributors and Confused Second-Generation Business Owners: Will You Venture into This Blue Ocean?
Anxious distributors and confused second-generation business owners: Old Chen, though only 40, has been a beverage distributor for over 20 years and is now facing immense pressure. Meanwhile, 'Young Master,' at 23, is reluctant to take over his family's FMCG business due to low profits. The article explores the sources of their anxiety and suggests that the hair health industry, with its high growth potential, could be a promising 'second battlefield' for distributors, exemplified by the brand 'Black Mystery' (黑奥秘).
New DistributionInnovation Changes the World: '2019 Moving-Sales China Food & Beverage Innovative New Product List' to Be Released in Shanghai
As the global market flattens and China's internet catches up with and begins to surpass the US, Chinese marketing has entered an era without signposts. The only true standard for testing marketing effectiveness is 'moving sales' (sell-through). To this end, New Distribution, a professional FMCG media platform, has organized the '2019 Moving-Sales China Food & Beverage Innovative New Product' selection, with results to be announced at the China FMCG Conference in Shanghai on August 22, 2019.
New DistributionLast Year's Noodle Sales Exceeded 7 Billion, This Year Plans to Invest 1.7 Billion to Build Base, Can Jinmailang Overtake Uni-President in 2019?
Last year, Jinmailang's overall revenue surpassed the 20 billion yuan mark, achieving strong growth after years of ups and downs since its founding in 1994. With its noodle business exceeding 7 billion yuan in 2018, Jinmailang has become one of the top three in China's instant noodle market, and is predicted to overtake Uni-President in sales in 2019.
New DistributionSupermarket Managers Caught Taking Kickbacks, Involving 10 Million Yuan: Whose Fault Is It?
Shanghai's market regulator fined Poli Food Industry (Kunshan) Co., Ltd. for giving kickbacks to staff at Carrefour, RT-Mart, Metro, and Walmart to secure better shelf positions. The company was ordered to disgorge illegal gains of RMB 1,838,622.23 and fined RMB 100,000. The case involved over 900 individuals and total penalties exceeding 10 million yuan, with 12 people facing criminal charges.
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