Follow and star ↑↑ 「New Distribution」 See how many friends are with you, paying attention to industry trends According to data released by national health authorities, China's hair health industry will grow at an annual rate of 260% over the next 10 years, and urban residents' spending on personal head care is growing rapidly at 30% per year, far exceeding the 9% GDP growth rate. Experts estimate that the next 10 years will be the golden decade for explosive growth in China's hair growth, hair care, and hair transplant markets. Professional investment institutions analyze:
From 2019 to 2023, the annual growth rate of demand capacity in China's hair care product industry will reach 20%-25%, leaving a 500 billion yuan market gap in the hair care blue ocean, with huge growth opportunities in second-, third-, and fourth-tier markets! "With over 600 stores in more than 180 cities across the country, endorsed by Zhao Yazhi, holding 1 million paying users, an average transaction value of 3,000 yuan, and annual paid transaction volume exceeding 500 million yuan..." As the pioneer in hair loss and gray hair therapy, Hei Aomi has recently attracted frequent market attention. It is understood that Hei Aomi, formerly known as "Zaichufa," began developing anti-hair loss products in 2004 and was officially established in 2006, with 15 years of industry experience focused on solving hair loss and gray hair issues. A single offline store of Hei Aomi can achieve annual revenue of up to 4 million yuan, making it the first scalp management solution provider in China's scalp care field and the pioneer in hair loss and gray hair therapy. "Craftsmanship Creates Quality Products" Behind a Hair Therapy Store Exceeding 4 Million Yuan The entrepreneurial journey of Hei Aomi founder and CEO Wu Qinghui stems from childhood feelings for his mother. At that time, his mother lost her hair due to illness and became self-conscious. Wu Qinghui prayed since childhood for "Zaichufa" (meaning "grow back a bit more" in Jiangxi dialect). Growing up, seeing more and more people around him troubled by scalp issues, he finally decided to start his business in 2006, naming the brand "Zaichufa." On May 28, 2019, to provide more professional hair loss and gray hair therapy services to more users, "Zaichufa" was officially upgraded to "Hei Aomi." In Wu Qinghui's view, the development of domestic scalp health management has gone through three stages: Starting from 2001, the "traditional folk remedy stage," mainly selling products; the "plant extraction technology stage," which can condition the scalp environment, increase nutrition, and achieve healthy hair care effects; and the "polymer technology stage." Different from most hair shaft products on the market, Hei Aomi uses cell-level scalp polymer technology, using specific chain-length polyphosphoric acid to stabilize information protein (FGF), allowing dermal papilla to receive the 'hair growth command' and proliferate 2.9 times, resulting in stronger, less prone to falling out new hair with a more stable growth cycle. In terms of product research and development investment, Wu Qinghui can be described as "spending lavishly." Hei Aomi has invested tens of millions of yuan specifically in product R&D, collaborating internationally with renowned Japanese polymer scientist Dr. Shihachi Shibasaki to establish the Tokyo Scalp Environment and Hair Regeneration Research Center, and domestically partnering with Sichuan University's Polymer Science and Engineering College, which has world-leading standards, for in-depth research. Craftsmanship creates quality products; Hei Aomi has obtained 21 national patents in fields such as product inventions and new practical technologies. With strong R&D capabilities and background, Hei Aomi has launched 9 major product and service series, including hair strengthening and anti-hair loss, hair growth and regeneration, and gray hair turning black, establishing a new scalp ecology theory. Taking the most popular hair strengthening and anti-hair loss series as an example, after users with hair loss receive professional services at stores, hair loss significantly reduces within 7 days, with a 3-month cycle; users troubled by hair loss can see a noticeable increase in hair after just one cycle, with significant effects; the cycle for gray hair turning black and scalp problem users to see results at stores is basically the same. (Image shows Hei Aomi's polymer research centers in Tokyo, Japan, and Chengdu) Good products and good services ensure a continuous stream of customers, with users in second-, third-, and fourth-tier cities, who have more time, visiting stores an average of 3 times per week. It is understood that the first consumption average transaction value (experience products) for hair loss and gray hair users after arriving at Hei Aomi stores is about 150 yuan, and a member's average consumption for scalp care package plans, visiting 3 to 4 times a month, is about 3,500 yuan; if all effects improve, annual consumption is about 8,000 yuan. Therefore, the average operating revenue of a single Hei Aomi store in a third-tier city is about 150,000 yuan, with annual operating revenue exceeding 1 million yuan , while the highest single-store annual revenue can exceed 4 million yuan . After deducting costs such as rent and labor, net profit can still remain at 45% , showing the huge opportunities in the hair loss and gray hair therapy segment market. "Mechanism + People" 600-Store Operating System Redefines New Chain As of now, Hei Aomi has opened over 600 stores, covering more than 180 cities across the country, mainly concentrated in second-, third-, and fourth-tier cities with lower rent and labor costs and easier store survival, the "sinking market." After 13 years and 4 upgrades and iterations, Hei Aomi stores now present excellent professionalism and technology with "medical blue," and community stores convenient for consumer use are a major feature. Addressing the common industry challenge of large-scale standardized management, Wu Qinghui proposed the innovative management model of "mechanism + people." By building four major management systems—scalp management, store support, store management, and after-sales service—Hei Aomi can solve the most headache-inducing customer source problem for city partners at two key stages. First is the critical survival period of 1-3 months after opening. Hei Aomi's opening activities, ground promotion, and online marketing plans help city partners effectively acquire seed users and gain an initial advantage. Taking 15 seed users as members with an average card value of 6,000 yuan, a store can achieve 90,000 yuan in sales performance, initially achieving break-even. (Image shows Hei Aomi's offline store management empowerment training) Second is the 4-12 month operational support period. Using community marketing, online group buying, and other methods, supplemented by SaaS operating systems and a mini-program membership management system most suitable for market dissemination, Hei Aomi can support city partners in quickly achieving member fission. Wu Qinghui stated that as long as the team first helps city partners solve the customer source problem and accompanies them through the peak closure period, stores can enter a virtuous development stage. More importantly is personnel training. Hei Aomi has established the industry's first scalp management academy, which can simultaneously output standardized course training systems online and offline, with over 40 offline training sessions annually. After stores open, Hei Aomi also regularly dispatches professional regional managers and store supervisors to inspect stores, preventing "a thousand stores with a thousand faces" and ensuring service consistency. A city partner from Guangzhou, Ms. Wang, said that she placed 9 care seats in a store of less than 60 square meters, maintaining annual revenue of over 4 million yuan for 3 consecutive years, accumulating more than 800 paying users each year on average. Talking about the secret to success, Ms. Wang, who has cooperated with Hei Aomi for 10 years, highly praised the brand's services: "First, the products are excellent , with a 95% improvement rate for scalp care, hair loss, and gray hair issues among visiting users, and the products have a very good reputation. Second, the headquarters' entire store operation support system, including marketing plans for activities, has been very helpful to us. " Returning to the Essence of "People" Layout of 1,000 Stores for Rapid Growth Looking back on 13 years of entrepreneurial journey, Wu Qinghui believes that the brand's word-of-mouth among users, even leading celebrity Wu Zongxian to strongly recommend it on shows, is mainly due to the control of service details between people. "No matter how the scalp care business develops, it must ultimately return to the quality of people." This time, starting anew, the brand has spent heavily to secretly sign spokesperson Zhao Yazhi, continuing to adhere to the concept of "good hair comes from a healthy scalp," strengthening brand investment to bring users quality services. (Image shows Hei Aomi brand spokesperson Zhao Yazhi) The reason Hei Aomi has accumulated 1 million paying users and annual revenue of 500 million yuan is also due to its high emphasis on user word-of-mouth management. "1VS1" caregiver systematization, mastering communication details... Hei Aomi has standard and complete training and plans in human detail management. Exceeding expectations in service has filled Hei Aomi stores with banners; many users who have solved scalp problems, hair loss, and gray hair issues often give caregivers fruits and gifts, reflecting its advantages in store management and product service reputation. (Image shows Hei Aomi store operation training team) Currently, Hei Aomi is moving forward at a pace of opening a store every 2 days on average, and it is expected to expand to 1,000 stores this year. It is reported that Hei Aomi has recently opened 400 city partner slots again. The latter only needs an initial investment of 80,000 yuan, and after evaluation and meeting conditions, they can open stores to seize the market. Not only do they not need to pay any franchise fees or deposits, but they can also enjoy comprehensive empowerment from 10 major systems, including "instrument and product solutions, headquarters qualification endorsement, store establishment and operation plans, store customer acquisition and operation, and scalp management academy course output." For operators with poorly managed stores, the brand can also help them reorganize their business models and renovate. Due to limited city partner slots and excessive applications, Hei Aomi has now adopted a reservation model. Wu Qinghui introduced that the average payback period for stores, with proper operation, can be as short as about half a year . Seventy percent of Hei Aomi's city partners are converted from users. To prevent overly fast store opening from affecting local store development, the brand has initiated regional protection. iResearch data shows: China has 200 million people with hair loss, 300 million with perm/color, dandruff, and oily scalp sensitivity, and 420 million with gray hair, with nearly 500 million people nationwide in a sub-healthy scalp state, leading to unprecedented expansion of national hair care demand. With rapid market development and updated consumer concepts, the scalp segment will present the biggest opportunity in the industry, and the 500 billion yuan hair care market will also usher in unprecedented explosive growth. If you are interested in the "Hei Aomi" scalp management market and interested in becoming its partner! Click directly on the "Read Original" below to fill in basic information, and Hei Aomi professionals will proactively contact you. Once a tip is adopted, a reward of 400-2000 yuan will be paidChina FMCG + Internet Professional New Media****Committed to FMCG manufacturer transformation, upgrading, and channel digital solutions