Follow and star ↑↑ 「New Distribution」 See how many friends are with you following industry trends**** The Wahaha Marketing Planning Competition is a planning and practice competition for college students nationwide. Participants develop promotional strategies for Wahaha products, implement them in practice, and ultimately select winning teams based on planning quality and practical performance. On September 17, Hangzhou Wahaha Group Co., Ltd. (Wahaha) held the national finals launch conference for the 12th Wahaha College Student Marketing Planning Competition (referred to as the Marketing Competition) in Beijing, where several distinguished guests attended and delivered inspiring speeches. According to reports, the national finals of the 12th Wahaha Marketing Competition will be held from October 8 to 11 in Hangzhou, Zhejiang Province. (Launch ceremony) Zong Fuli, President of Hongsheng Group and Head of Wahaha's Brand Public Relations Department, stated that since 2012, Wahaha has been participating in and organizing the Marketing Competition for seven years. The competition has enabled Wahaha to better understand young people and has also helped young people better understand Wahaha. Since 2015, when the competition was promoted in universities across the country, this year marks the 12th edition. The number of participating teams reached 14,000, with nearly 70,000 participants, setting a new record. Wahaha also introduced a short-video communication matrix for the first time, and since the creative video topic was launched five months ago, cumulative views have exceeded 40 million. Through the Marketing Competition, Wahaha has gained a window to interact with young people, allowing for a deeper understanding of them. Through college students' creative planning, we can see what young people are focusing on, thinking about, and liking. Armed with this key information, product development and marketing efforts become more effective. "Wahaha actually has a special connection with schools. My grandmother was a teacher, and my father spent his entire childhood and youth on campus. Later, my father contracted a school-run enterprise distribution department and founded Wahaha," Zong Fuli shared at the event, speaking about the bond between Wahaha and campuses. It is precisely because of this historical connection that Wahaha has always paid close attention to the student community, hoping to do its best to support their academic and career development. (Zong Fuli) Zhao Yali, President of the China Beverage Industry Association, also attended the event, and she recognized the positive significance and value of the Wahaha Marketing Competition from the perspective of the beverage industry. She said that under the current new consumption concepts and environment, traditional marketing concepts are facing an upgrade, including product, value, channel, and promotion aspects. The Wahaha Marketing Competition is driving this upgrade. President Zhao stated that the competition is not only Wahaha's affair but also the beverage industry's affair. Through the competition, Wahaha can communicate with consumers using new ideas and perspectives, promoting the continuous rejuvenation of Wahaha's brand and products, while also contributing many new ideas and marketing perspectives to the entire beverage industry. She also expressed hope that more outstanding young people will join the FMCG beverage industry in the future. "Because as society develops, people still need to eat; this is an evergreen industry, meaning you will always have room to survive and grow!" (Zhao Yali) Professor Huang Shengmin, Director of the China Advertising Museum, believes that the Wahaha Marketing Competition can be interpreted from two aspects. On one hand, the most pressing issue Wahaha needs to solve is the problem of communicating with the market and dissemination, which is brand building. In the past, people talked about "brand differentiation," then "brand value creation." Now, brand building has reached a more advanced stage, namely "relationship construction." Wahaha aims to build long-term, sustainable relationships with consumers through the Marketing Competition. On the other hand, universities today do not lack buildings, equipment, or libraries; what they lack most is a platform for practical application and real combat. Creative ideas are not born in lectures or from case studies; they must be bravely created! The Wahaha Marketing Competition can continuously provide such a platform for college students, effectively meeting educational and academic needs. (Huang Shengmin) Professor Shen Hong from Minzu University of China admitted that young people's thinking is often active, but there is often a gap between their ideas and actual industry-level, industrial-level integration and implementation, creating a connection problem. She said that Wahaha's Marketing Competition gives college students the opportunity to combine creativity with execution, participating in the process of turning ideas into practice. In this process, it is no longer armchair strategizing or superficial moves, but truly acting from the perspective of market needs, consumer needs, and population needs. (Shen Hong) At the end of the launch conference, Cheng Gong, Deputy Director of Wahaha's Brand Public Relations Department, officially announced the competition format and topics for the national finals. According to her introduction, the national finals will be held from October 8 to 11 in Hangzhou, Zhejiang Province. The 16 finalist teams will have the opportunity to visit Wahaha's factory facilities up close, exchange ideas with other teams, and seek advice from academic mentors on site. Ultimately, through live PK in the finals and scoring by the judging panel, combined with earlier online voting data, they will compete for gold, silver, bronze, and excellence awards. (Cheng Gong) Brave to create, shine with brilliance! The national finals of the 12th Marketing Competition are coming in October. Are you ready? Extended Reading: In 1987, riding the wave of reform and opening-up, Wahaha was born. Over the past 32 years, Wahaha Group has upheld craftsmanship and forged ahead, standing out in the field of marketing planning. To practice the national "mass entrepreneurship and innovation" spirit and promote the integration of education and practice, Wahaha Group has held the College Student Marketing Planning Competition in nearly a thousand universities across the country for seven consecutive years. History of the Wahaha Marketing Competition Origin: In 2012, Wahaha Group sponsored the "National College Marketing Competition," an event co-hosted by the China Marketing Association under the Chinese Academy of Social Sciences, the National Education Examinations Authority, and the China SME International Cooperation Association under the Ministry of Industry and Information Technology. It is a marketing innovation competition for college students nationwide. Reform and Development: After a year of cooperation, to deepen collaboration with universities and provide students with a comprehensive practical platform, Wahaha Group established the "Wahaha College Student Marketing Practice Base Project" in 2013, based on the needs of teachers and students. The project aims to provide marketing students with an interactive platform combining theory and practice through school-enterprise cooperation, discover marketing talent, promote Wahaha's brand on campus, and truly bring Wahaha to every student. Since 2012, it has directly influenced over 1,000 universities and more than 500,000 college students, making it one of the most influential marketing competitions for college students in universities. Outstanding Student Creative Product Design Cases: (Copyright belongs to the original authors) If a tip is adopted, a reward of 400-2000 RMB will be paid. 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