During the just-concluded National Day holiday, the peak season for snack foods arrived as scheduled. Major food companies went all out in fierce competition. Lvling Roasted Walnuts took a unique approach, focusing on the Beijing-Hong Kong-Macao Expressway service area, creating a spectacular scene that swept the entire food industry. The 'Golden Corridor' Holds Infinite Business Opportunities Since the policy of free passage for small passenger cars with 7 seats or fewer on expressways during the National Day holiday, the expressway has become one of the most crowded areas each year. This year's National Day holiday coincided with the Double Ninth Festival, leading to a significant year-on-year increase in expressway exit traffic during the Golden Week. As the saying goes, 'Where there is traffic, there is business; where there is traffic, there is wealth.' The expressway service area is the best place to convert vehicle flow and pedestrian flow into business flow and money flow. According to public data, the annual passenger flow at expressway service areas nationwide is at least 40 billion person-times. If each person spends an average of 10 yuan, the total consumption would be a market of 400 billion yuan. In this large pool, the holiday market is even more crucial. After detailed market research and investigation, Lvling Roasted Walnuts decisively acted, choosing to carry out promotional activities at the Beijing-Hong Kong-Macao Expressway service area. The Beijing-Hong Kong-Macao Expressway is the main artery connecting North China, Central China, and South China to the capital. Especially the Hebei section of the Beijing-Hong Kong-Macao Expressway is one of the busiest sections in China, also known as the 'Golden Corridor' in the industry. Here, the high traffic volume brings long-term, stable customer flow. At the same time, it is adjacent to Beijing, with a high proportion of self-driving travelers and strong purchasing power, providing strong necessary conditions for product sales. Lvling's Three Moves Achieve Explosive Popularity Occupying favorable timing and location, Lvling used the 'harmony' of three moves to ignite the sales scene. First Move: Display. There is an industry saying: 'If the display is good, sales will rise.' In the expressway service area, Lvling Roasted Walnuts' display of over 400 cases created momentum, becoming the absolute core and focus of the scene. It successfully attracted consumers' attention, sparked curiosity and questions, and led to inquiries and purchases. Second Move: Tasting. As long as the product is excellent, the simpler the marketing, the more effective. As is well known, Lvling walnuts have passed national green and organic certifications and the world's most authoritative EU organic certification. With good raw materials as the foundation, coupled with advanced roasting technology, it is hard for Lvling Roasted Walnuts not to be popular. Lvling Roasted Walnuts undergo physical peeling, physical washing, physical cracking, and physical de-astringency, with no bleaching whatsoever, followed by 24-hour low-temperature baking. The roasted walnuts turn golden yellow, each one cracked open, with crispy kernels and crispy shells. A gentle squeeze breaks the shell without breaking the kernel, allowing you to take it out intact. Lvling Roasted Walnuts also come in a variety of flavors to satisfy different consumers. Once you taste the first bite, you will be hooked. Third Move: Interception. Lvling Roasted Walnuts' sales staff are experienced and battle-tested, able to grasp consumer needs at the first moment. Their deep understanding of the product and professional explanations can dispel consumer doubts. At the same time, the friendly Lvling people can also relieve travelers' fatigue. These three moves, gradually progressing from the surface to the core, hit the mark directly. During the 7-day National Day holiday, Lvling Roasted Walnuts successfully ignited sales at the Beijing-Hong Kong-Macao service area, with daily average sales of 10,000 yuan and a single-day peak exceeding 17,900 yuan. Whether for personal consumption or as gifts for friends and relatives, Lvling Roasted Walnuts have become a top choice in consumers' minds. Next, a dedicated sales plan will be developed to extend to quality county-level or prefecture-level markets. Once the tip is adopted, a payment of 400-2000 yuan will be made. China FMCG + Internet Professional New Media Committed to FMCG manufacturer transformation and upgrading and channel digital solutions
Explosive! Lvling Roasted Walnuts Can Be Sold Like This (Sales Report at Beijing-Hong Kong-Macao Expressway Service Area)
During the just-concluded National Day holiday, the peak season for snack foods arrived as scheduled. Major food companies went all out in fierce competition. Lvling Roasted Walnuts took a unique approach, focusing on the Beijing-Hong Kong-Macao Expressway service area, creating a spectacular scene that swept the entire food industry. The 'Golden Corridor' holds immense business opportunities. Since the policy of free passage for small passenger cars with 7 seats or fewer on expressways during the National Day holiday, the expressway has become one of the most crowded areas each year. This year's National Day holiday coincided with the Double Ninth Festival, leading to a significant year-on-year increase in expressway exit traffic during the Golden Week.
