In recent years, Three Squirrels, Be & Cheery, Bestore, and Qiaqia in the snack food industry have leveraged e-commerce to quickly create a 'nut craze', attracting multiple snack giants to enter the nut market, such as foreign brand Kraft Heinz. Before this, nut products were never mainstream in the snack food sector. Undoubtedly, nuts are now at the industry's peak. According to a Mintel research report, over the next three years, nut snack sales will maintain a compound annual growth rate of 10.7%, with the market size expected to reach 345.6 billion yuan by 2020. The Tmall Food Industry Trend Analysis Report also shows that in the food industry, snack nuts have a relatively large market size, and in recent years, nut consumption growth has far exceeded the average growth rate of other foods. Based on these, it can be seen that the entire nut market still has huge incremental space and is a very promising industry. On the other hand, competition in the nut industry is also becoming increasingly fierce. How to stand out from this nut market crowded with giants has become a question that many nut companies are thinking about. As an excellent example of innovation in the nut snack industry, Hebei Lvling Kangwei Food Co., Ltd. (hereinafter referred to as 'Lvling Food') has attracted the attention of many distributors in the industry with its multiple 'roasted walnuts' products due to their outstanding market performance. -01- Multiple New Products Released Together With the rise of the new generation of consumers, the nut industry is also facing new trends. Changes in consumer preferences are forcing nut products to innovate continuously. For example, single flavors are gradually transforming into multiple flavors; bulk weighing is gradually becoming 150g bagged packaging, and then evolving into products innovatively developed for different channels. As a modern enterprise integrating the production, research, deep processing, and sales of high-quality thin-shell walnuts, Lvling Food has been committed to creating creative walnut products loved by distributors and consumers for many years. Currently, the more popular Lvling walnut series on the market include two types: Lvling Hand-Peeled Roasted Walnuts and Lvling 'Love Thinking' Roasted Walnuts. Their exquisite packaging, multiple flavors, and 'open with one hand' feature make consumers fall in love with them. Mr. Zhang Xingshi said, 'Walnut nut products are generally trending towards high-end, and walnut snack packaging is also becoming more fashionable. To satisfy the curiosity of the new consumer group, nut snacks must focus on innovation, launch new products in a timely manner, and attract their attention with differentiated products.' With the unremitting efforts of the R&D team, Lvling Food has launched multiple new products, recruiting distributors both online and offline. (1) 750g bulk fixed-weight packaging, meeting the needs of supermarket, WeChat business, and group-buying customers; (2) 1kg product made a small test, and once launched, it was very popular with considerable sales; (3) Wedding edition new product, meeting the needs of wedding supply customers in Fujian, Zhejiang, Jiangsu, and Anhui, with sales continuing to rise in Quanzhou; (4) Mid-range product 'Good Crispy Roasted Walnuts' (specifications: 1.5KG, 2.5KG), meeting the needs of circulation customers; (5) Lvling 'Super Brain' walnuts, meeting special channels such as fruit stores, the choice of smart people. -02- Inviting Distributors to Cooperate for Win-Win To promote product development, Lvling Food has also been committed to building a strong terminal. Currently, Lvling Food has established main sales channels centered on supermarkets, chain convenience stores, and high-end snack stores, and has also creatively developed special channels such as fruit stores. With the continuous expansion of channels, Lvling roasted walnuts have successfully entered KA supermarkets such as RT-Mart, Walmart, and Suguo, as well as convenience stores like Lawson and 7-Eleven. Lvling Food's certain level of promotion and high profit margins have gained recognition from many distributor friends. According to Mr. Zhang Xingshi, at the upcoming autumn ordering meeting, Lvling Food will continue to uphold the business philosophy of win-win cooperation and mutual benefit, striving to achieve win-win with partners who share the same boat with the company. To give back to distributor friends, they will also launch a 'smash golden eggs with orders' event, enjoying a triple gift of 'prize rewards + tiered purchase policy rewards + daily policies'. -03- Following Trends to Open a New Chapter As a snack food enterprise, after winning the market with high-quality products, establishing a good brand image is also essential. In the current ever-changing market, to grow the enterprise, it is necessary to actively respond to changes and follow the trend. Lvling Food knows this well. Keeping up with the times, Lvling Food, while producing high-quality walnut products, also continuously upgrades its products and innovates according to consumer demands. In addition, while deeply cultivating the domestic market, it also actively expands overseas markets, continuously adding value to the brand and enhancing brand influence. According to Zhang Xingshi, Lvling's series of products are currently selling well in Japan, South Korea, and other countries and regions. Active on the international stage, Lvling Food follows the pace of the times and goes further and further, also opening a new chapter. The snack food industry is booming, and Lvling Food will bring more surprises. In the future, Lvling Food will grow together with its partners to create a better future. Consultation Phone Once the tip is adopted, a payment of 400-2000 yuan will be made. China FMCG + Internet Professional New Media Committed to FMCG manufacturer and distributor transformation and channel digital solutions Copyright Issues | Business Cooperation | Project Consulting | Reader Submissions