At 24:00 on November 11, the 11.11 shopping festival that ignited national shopping enthusiasm officially concluded, and JD New Distribution released its results for this omni-channel, multi-scenario consumption carnival covering online and offline. From November 1 to 11, JD New Distribution's cumulative 11-day sales were 300% of the same period in 2018, driving high growth for brand owners, platform merchants, joint warehouses, and offline multi-format stores. The fourth 11.11 for New Distribution still showed strong momentum, leading the industry's upstream and downstream to build a stronger B2B2C full-chain ecosystem layout. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Distribution Business Unit, said: "The more open and intelligent New Distribution again achieved better-than-expected results in this year's 11.11 promotion. The omni-channel, multi-scenario business layout of New Distribution online and offline has shown a linkage effect, and brand owners, channel distributors, retailers, and New Distribution are forming a closely connected, highly efficient collaborative whole." -01- Omni-Channel Supply Battle: New and Old Categories Accelerate According to the battle report, this year's New Distribution cumulative 11-day sales from November 1 to 11 were 300% of the same period last year, and sales in the first 4 hours of the first day of the promotion were 7 times those of the same period last year. In the omni-channel supply battle led by New Distribution, both new and old categories accelerated. In the list of categories with the highest single-day sales growth during 11.11, strong categories such as snacks and dairy, household cleaning, personal care and beauty, and maternal and baby products continued to grow steadily. Among them, milk and dairy products were 17 times the same period last year, contraceptive products were 14 times, infant formula was 12 times, and female care products were 7 times. With New Distribution's continued efforts in categories such as fresh food, beverages, and pet supplies, emerging categories saw explosive growth during this 11.11. Among them, Western-style baked goods had a single-day highest sales of 100 times the same period last year, cat and dog food was 36 times, and tea drinks and beef both grew more than 15 times. Under the multi-business model, platform merchants emerged as a new force. During 11.11, the single-day highest sales for platform merchants in snacks, alcohol, and internet-famous instant food were 8 times, 7 times, and 5 times the same period last year, respectively. -02- Advantages in Lower-Tier Markets Highlighted: Joint Warehouses Open Up Downward Channels As the B2B2C platform with the highest penetration in third-tier and below markets, JD New Distribution's advantages in lower-tier markets were fully demonstrated during this 11.11, contributing to consumption upgrades in these regions. According to the battle report, during 11.11, the average order value in third-tier and below markets was 130% of the same period last year, and active store count and order volume accounted for over 80% of the entire platform. The more than 4,000 joint warehouses covering over 1,800 county-level administrative regions were one of the main forces for New Distribution in lower-tier markets this time. Among them, 64% of joint warehouses covered third-tier and below markets, helping brand owners quickly open up downward channels. -03- Multi-Scenario Linkage: Online Traffic Drives Offline Carnival Omni-channel supply helped upstream continue the sales acceleration, joint warehouses boosted momentum in lower-tier markets, and JD New Distribution's multi-scenario "ground forces" pushed this online-offline linked 11.11 carnival to a climax. During 11.11, the cumulative 11-day sales of JD Convenience Store's store manager POS system were 31 times the same period last year, the single-day sales of a single JD Convenience Famous Wine Collection store were 12 times the same period last month, and the single-day sales of a single JD Maternal and Baby Life Hall store were 5 times the same period last month. With the support of diverse online traffic from JD.com, JD Convenience GO, JD Daojia, Meituan, and others, JD Convenience Stores' cumulative 11-day average transaction value per store on O2O platforms was 200% of similar stores, and orders from the JD Convenience GO mini-program were 5 times the same period last year. The successful conclusion of the fourth 11.11 proves that New Distribution's ability to serve and empower the upstream and downstream of the retail industry has advanced once again, and it has once again accumulated strength for building a stronger B2B2C full-chain ecosystem layout. In the future, New Distribution will explore deeper in omni-channel and multi-scenario business layouts, working with brand owners, channel distributors, retailers, and consumers to achieve win-win outcomes. New Distribution Commentary: Before 11.11, Zheng Hongyan stated that this year's 11.11 was not only a grand discount carnival but also a drill for New Distribution's omni-channel fulfillment capabilities. From the results, this drill was successfully completed. Whether it is 6.18 or 11.11, it has now become a key lever for JD New Distribution to forge its B2B2C full-chain fulfillment capabilities. "Strong preparation" before the promotion, "full operation" during the promotion, and "summary" after the promotion. For New Distribution, such promotion days are not only about providing affordable goods to small stores and consumers, but also about accumulating a vast amount of full-chain data, which will provide more and more precise data support for future brand owners in distribution and sell-through. It can be said that JD New Distribution, through the 11.11 drill, has become even stronger! Once the tip is adopted, a payment of 400-2000 yuan will be made.