Introduction: On December 16, 2015, JD's Locomotive No. 1 project—JD New Channel—was established. After four years, JD New Channel has grown into a 'behemoth' B2B2C intelligent platform. This article reviews the development achievements of JD New Channel's various segments and also announces the latest strategic goals for the next step. On December 16, JD New Channel announced on its fourth anniversary that in 2020, it will focus on consumers, continuously optimize cost, efficiency, and experience, and lay out 10,000 'Six-Unified' stores in multiple scenarios, bringing more quality goods and services to thousands of households. △ Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, said: 'After four years, New Channel has grown into a B2B2C intelligent platform that connects online and offline, covering omnichannel and multiple scenarios. In the future, New Channel will continue to link brand owners, channel distributors, and retailers, unite the four parties, benefit the neighbors, and create a higher-quality retail ecosystem for consumers.' -01- Introducing Quality Goods and Services Completing the Omnichannel Supply Network Over the past four years, New Channel has continuously optimized the B2B2C full-chain ecosystem layout, introduced quality goods and services through all channels, and completed the upgrade from supply chain to supply network together with brand owners and channel distributors. The high-quality retail ecosystem has won New Channel increasing favor from upstream partners. Currently, New Channel has cooperated with over 8,500 brands. From an omnichannel perspective, New Channel will unite more quality suppliers to introduce more goods and services suitable for small store scenarios, allowing consumers to experience JD's 'buy now, get now, use now' anytime, anywhere. Behind the quality goods and services is the precise analysis of big data. New Channel has opened up the B2B2C data chain from brand owners to consumers. Based on the massive data accumulated in each transaction link of distribution, store visit, and home delivery, New Channel adopts a differentiated product strategy that distinguishes regional and scenario needs, and through reverse customization, helps stores introduce more cost-effective products. In addition to launching its own brand Life Hero, New Channel has launched multiple customized products with first-tier brands such as Yihai Kerry and P&G. Through big data and industry insight feedback, it strictly controls product positioning, quality, packaging, specifications, and price, providing consumers with more diversified quality choices. The improvement of supply-side efficiency is the foundation for New Channel to build an omnichannel supply network. The 7 modular channel solutions and integrated B-end warehouse and distribution network further improve the service level on the supply side, allowing quality goods and services to reach terminal stores in a more efficient manner. Currently, New Channel's more than 4,000 joint warehouses cover over 300 cities and 1,800 county-level administrative regions across the country, helping first-tier brand manufacturers quickly open up the lower-tier market channel. In the Shandong pilot project with Blue Moon, relying on the joint warehouse agency model, sales quickly doubled, and active stores increased by 90%. In just one region, Zaozhuang, the joint warehouse helped increase sales by nearly 11 times, and active stores grew by 200%. -02- Intensifying Offline Layout Laying Out 10,000 'Six-Unified' Stores in Multiple Scenarios in 2020 Based on the intensive cultivation on the supply side, New Channel has launched a broader and deeper layout in offline scenarios. By standardizing the output of capabilities in supply, operations, marketing, and traffic to stores, it enhances the service level of offline stores and further upgrades consumers' offline shopping experience. Starting in 2019, New Channel has gradually increased store management control over some of its JD Convenience Stores, JD Convenience Famous Liquor Collection, and JD Maternal and Infant Life Halls, further strengthening the unification of store image signage, store management control, facility configuration, service standards, product procurement, and logistics distribution, comprehensively optimizing the consumer experience. In 2020, New Channel will open 10,000 'Six-Unified' stores in more fields and regions, including convenience stores, maternal and infant stores, tobacco and liquor stores, catering stores, and unmanned shelves, and build supply capabilities for goods and services in these scenarios. In addition, to enhance the comprehensive online and offline operational capabilities of offline stores, New Channel will focus on consumer needs, continuously forge product assortment capabilities, warehouse-distribution-sales capabilities, and store sales assistance capabilities. By building an O2O SaaS platform, it will introduce more social traffic and logistics capacity to stores, helping them achieve unified management of multiple O2O platforms. With the synergistic advantages in logistics, technology, and data, New Channel's layout in lower-tier markets will also develop in depth. Currently, 70% of JD Zhanggui Bao users come from third-tier and below regions, which gives New Channel an inherent advantage in deep cultivation of lower-tier markets. During the 2019 Mid-Autumn Festival, New Channel linked more than a thousand offline stores to carry out the 'JD Good Things Collection' promotional activity, helping brands such as Lanque and Xiangshizhe successfully reach and promote new products in lower-tier markets, and introducing rich marketing models to stores. The sales of participating stores reached up to 6 times the daily average. In the future, more goods and services from JD's various business lines will reach lower-tier markets through New Channel. On the solid foundation of four years of accumulation, in the future, New Channel will continue to explore the intelligent reconstruction of people, goods, and places. Centered on people, it will conduct deeper exploration in omnichannel and multi-scenario business layouts, join hands with upstream and downstream industries to create a higher-quality retail ecosystem, create a consumption environment of 'seamless people-enterprise, quality first' for online and offline consumers, and bring quality goods and services to thousands of households. Tips will be paid 400-2000 yuan once adopted.