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Unilever Considers Selling Lipton, the World's Largest Tea Company
Unilever announced its Q4 and full-year 2019 results, with Q4 growth at a decade low of 1.5%, leading to a slight miss on full-year expectations. The company has begun a strategic review of its global tea business, potentially selling its tea operations, which generate €3 billion in annual sales, as part of efforts to boost growth.
New DistributionXX Food Co., Ltd. Emergency Response Plan for the Novel Coronavirus Pneumonia Epidemic
Small and medium-sized enterprises that have not experienced SARS can use this template and further refine it. XX Food Co., Ltd. has formulated this emergency plan in response to the severe novel coronavirus epidemic: establish an epidemic emergency leading group, organize all departments to carry out epidemic prevention, and delay the 2020 start date to February 10.
New DistributionFines Exceed 20 Million Yuan! 29 Companies Including Carrefour, RT-Mart, and China Resources Vanguard Named for Price Gouging
Multiple companies have been fined for illegally inflating prices during the COVID-19 outbreak. The list includes supermarkets, pharmacies, and e-commerce platforms, with fines ranging from 1,000 yuan to 3 million yuan.
New DistributionMore and More! FMCG Companies Aid Epidemic Prevention and Control, Continuously Increasing Support...
As of 17:00 on January 31, 2020, the Red Cross Society of China and the Red Cross Foundation of China had received a total of 849.7232 million yuan in donations for epidemic prevention and control. FMCG companies have been actively donating funds and supplies, including Wahaha, Mengniu, Budweiser China, and many others.
New DistributionHold Steady, Supermarkets!
As the return travel wave approaches, supermarkets face a severe epidemic prevention battle. While supermarkets are among the few retail winners, they must maintain operations and implement strict measures to protect staff and customers.
New DistributionBehind the Scenes: The Untold Stories of Master Kong Employees During the Fight Against the Epidemic
These behind-the-scenes stories deserve to be known! Since the outbreak of the pneumonia epidemic, we have been concerned about the Master Kong employees in Wuhan, the hardest-hit area. To ensure the company's logistical support and market supply during this critical period, many employees voluntarily gave up their holidays to stay at their posts, moving us deeply. In the previous article, we recorded Master Kong's 72 hours on the front lines, where a group of Master Kong employees, partners, and unknown volunteers went to the front to deliver warmth to medical workers. Now, we bring you the stories of these unsung heroes.
New DistributionPrices Soar Several-Fold, Carrefour Fined 2 Million Yuan! Don't Panic-Buy, This Heartfelt Notice Goes Viral
Recently, vegetable shelves in some supermarkets in Guangzhou and Shenzhen were emptied, with some people buying several bags of rice at once; in Shanghai, residents stocked up on vegetables, with leafy greens selling out as soon as they hit the shelves; in Beijing, sales of popular items like cabbage, potatoes, and radishes increased 3-5 times in some supermarkets. In response to panic buying that emptied stores in some areas, a Commerce Ministry official said on the 29th that the empty shelves after panic buying are temporary, and consumers should not worry or panic but consume rationally according to needs. In response to concentrated panic buying of rice in some areas, the National Grain and Strategic Reserves Administration said that grain and oil inventories are at historical highs, and the material basis for regulation is strong.
New DistributionFacing the Epidemic, 35+ FMCG Giants in Action...
As the novel coronavirus spreads across the country, the prevention and control campaign is in full swing. Many FMCG companies have provided financial and material assistance to Wuhan, demonstrating corporate social responsibility. The FMCG industry is actively donating money and supplies to support the fight against the epidemic.
New Distribution2020 Winter Davos: Pan Gang Discusses Yili's New 'Ecosystem Economy' Development Model
At the 50th Davos Forum held from January 21-24, 2020, Yili Group Chairman Pan Gang proposed the 'ecosystem economy' model as a new driver for global development in the next decade. He highlighted its three key characteristics—openness, innovation, and win-win cooperation—and showcased Yili's efforts in building a global health ecosystem.
New DistributionFrom 0 to $10 Billion: How Did Luckin Coffee Create Its Business Miracle?
Over the past two years, Luckin Coffee has been the most controversial brand in the retail industry. It boldly benchmarked against Starbucks at its inception, drew criticism for 'ambush marketing,' completed its IPO in 18 months, breaking the record for the shortest time to list in the U.S., and gained 40 million transacting users within two years, all linked by data. In less than three years, it opened 4,910 stores, 600 more than Starbucks, which has been in China for 20 years. This article re-examines Luckin's brand-building strategy, its shift to an intelligent retail platform, and its use of Focus Media for brand saturation.
New DistributionYijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
New DistributionWhat Business Can You Start with an Investment of 1000 Yuan?
In November 2019, e-cigarette users in Beijing noticed that Snow+ vending machines, all white and compact, began appearing frequently in bars, nightclubs, KTVs, and trendy restaurants. After that, these vending machines also appeared in other cities. This is a new way for Snow+ to accelerate channel expansion after laying out 100,000 offline terminals: using vending machines to plant the Snow+ flag in 'no-man's land.' What exactly is Snow+'s vending machine? Compared with offline stores, what are its advantages?
New Distribution5 Years of Deep Cultivation, 1 Year of Explosive Growth: The Secret of Xiao Xian Dun's Rise to the Top
Wu Xiaobo predicted at this year's 'Wu Xiaobo Year-End Show' that when a country's GDP per capita exceeds $10,000, the new middle class will become the main consumer force, and their local consciousness will rise massively, giving birth to the 'national goods movement.' In this movement, traditional Chinese nourishing brands have emerged, with Xiao Xian Dun becoming the biggest dark horse in the nourishing industry, being the first nourishing brand to enter Tmall's billion-yuan club. This year's 'Double 11 Shopping Festival' saw it defeat the established bird's nest brand Yan Zhi Wu, becoming the top-selling bird's nest product on Tmall.
New DistributionIs Nongfu Spring 'Thirsty' for Water?
The controversy over Nongfu Spring's water source has finally been settled. On January 12, the Wuyishan National Park WeChat account responded to the incident of 'suspected nighttime destruction of forest in Wuyishan National Park by Nongfu Spring', stating that after verification, the water intake point is not within the park's boundaries, being more than 50 meters away. Industry insiders say that water source prospectors naturally choose high-quality sources at the edges of protected areas, which are also fiercely contested in the premium bottled water market.
New DistributionRELX悦刻 Opens Its First Global Flagship Store, Plans to Open 10,000 Stores in 3 Years
On November 1 last year, the State Tobacco Monopoly Administration and the State Administration for Market Regulation jointly issued a document requiring e-cigarette companies not to sell e-cigarettes online, urging e-commerce platforms to close e-cigarette stores and remove e-cigarette products promptly. For practitioners in the e-cigarette industry, with the loss of online channels, offline has become the most important, even the only, scenario to reach users. Offline channels are scarce, and more intense competition has shifted offline. Convenience stores, nightclubs, and shopping malls have become battlegrounds for e-cigarette brands, with fierce competition. Offline is not like online; some e-cigarette companies failed to survive this struggle and left bleakly, while others still rely on burning money, using high entry fees to subsidize offline market grabbing. Some leading brands are expanding their territory, and RELX悦刻, at this moment, has boarded the fast train of new retail, demonstrating the strength of an industry leader.
New DistributionHot Topics | Mengniu Invests 745 Million Yuan in Miaokeland; 'Jiangxiaobai' Wins Lawsuit; Application for Compulsory Liquidation of China Red Bull Rejected
Mengniu invested 745 million yuan to acquire stakes in Miaokeland, becoming a major shareholder of the first cheese stock. The Supreme People's Court ruled that the 'Jiangxiaobai' trademark belongs to Jiangxiaobai Company, ending a seven-year dispute. Beijing High Court rejected the appeal to force liquidation of China Red Bull.
New DistributionAI Light Illuminates the 'Perfect Store'
In the FMCG industry, with numerous categories and diverse channels, effectively covering and managing channel pathways is crucial for solving the equation 'Sales = Distribution × Sell-through'. While expanding store coverage, it is vital to ensure vivid in-store displays to boost sell-through. The concept of the 'Perfect Store' emerges to address how to achieve more single-store sell-through through极致 visual merchandising in limited key channels.
New DistributionYili Sets Sights on 100 Billion Target, Expected to Exceed Growth in 2020!
In 2014, Yili set a goal of becoming one of the top five global dairy companies with revenue of 100 billion yuan by 2020. Through hard work from 2015 to 2019, Yili has consistently broken its own records. In December 2019, Yili's 2020 Global Partners Conference concluded successfully in Sanya, Hainan, delivering a satisfactory report card, making the 2020 goal within reach.
New DistributionWhat's Driving Mars and Other Giants Crazy? Consumers Are Changing Too Fast!
A product's success largely depends on being delicious—this has never changed and cannot change. The rapid development of information and data has had a huge impact on the FMCG industry. Consumer needs are constantly evolving, and FMCG companies need to shorten R&D cycles to keep up with increasingly segmented and diverse demands. New product development must be based on deeper consumer insights, and traditional product research methods may no longer guide product development and promotion effectively. This article from Fooddive.com uses Conagra, Mars Wrigley, and Ferrara as examples to show how FMCG companies are changing their product research approaches in the data age.
New DistributionWhat Is Wahaha Up To: From Pop-Up Stores in 2017 to Tea Shops Now, Is It Sticking to Physical Stores?
Wahaha, after ending its 20-year endorsement deal with Wang Leehom, is now venturing into offline tea shops, aiming to boost sales to 70 billion yuan next year. The company is leveraging nostalgia with products like AD calcium milk tea, targeting young female consumers, and has launched a franchise program with three store formats.
New DistributionHow Can Distributors Escape the Trap of Unpaid Year-End Rebates?
In business, reciprocity matters. Distributors often trust manufacturers so much that they barely read contracts, but traps can be hidden within. After selecting products, many distributors receive numerous distribution contracts, so understanding potential contract pitfalls is essential to avoid being deceived and protect their interests. The following 'three traps and five cautions' are shared with every distributor.
New DistributionDistributors Should Stop Focusing Solely on Channels—It's Time to "Manage Customers"!
In the past two years, most distributors have experienced two common states: confusion and anxiety, which are also prevalent from upstream manufacturers to many distributors due to the overall environment. To survive, they cannot sit idly by. As a crucial link in commerce, what role should distributors play in the new environment where new marketing and new retail are emerging? How should they plan their future development? The core value of the distributor community lies in "localization," which is why many brand owners cannot bypass intermediaries...
New DistributionUni-President and Wondersun Dairy 'Break Up', Selling 9% Stake for RMB 334 Million, Returning to Calm and Focusing on Core Business
According to an announcement by Uni-President Enterprises on December 13, it plans to sell all of its 9% stake in Heilongjiang Wondersun Dairy Co., Ltd., held by its three subsidiaries (Kunshan, Chengdu, and Wuhan), for a total of RMB 334 million. The sale includes transfers to Beidahuang Investment Holdings and China Agricultural Reclamation Industry Development Fund.
New DistributionBlue Moon Plans Hong Kong IPO: Is Hillhouse Capital Picking the 'Ripe' Fruit?
The rumor of Blue Moon's IPO may either confirm the company's bottleneck or reflect its cash needs. Like low-profile companies such as Wahaha and Laoganma, Blue Moon, which had never shown signs of going public, is now rumored to be planning an IPO. Apart from Shanghai Hongzhang Investment as shown by Zero2IPO Research, Hillhouse Capital is Blue Moon's only external investor. Zhang Lei, who is keen on 'finding the best companies and being a friend of time,' personally drove Blue Moon's rise to prominence through laundry detergent. Besides providing long-term capital support to build a moat, Zhang Lei also connected Blue Moon with JD.com to focus on online sales.
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