In November 2019, e-cigarette users in Beijing noticed that Snow+ vending machines, all white and compact, began appearing frequently in bars, nightclubs, KTVs, and trendy restaurants. After that, these vending machines also appeared in other cities. This is a new way for Snow+ to accelerate channel expansion after laying out 100,000 offline terminals: using vending machines to plant the Snow+ flag in 'no-man's land.' What exactly is Snow+'s vending machine? Compared with offline stores, what are its advantages? All 9 questions you want to know about Snow+ are here. Q: What exactly is the vending machine? A: Snow+'s vending machine is a machine the size of a 22-inch suitcase. Like roadside beverage vending machines, it uses unmanned technology to facilitate self-service purchases. At the same time, it is a business we use to tackle life and entertainment scenarios and lower-tier markets. With a smaller size than roadside vending machines, it enables more convenient placement and occupies more points; at the same time, the cost and risk of vending machines are lower than opening a store, allowing for quick return on investment. Because of its compact size, when placed in a prominent position on the counter, it easily attracts customers' attention. Q: Can you make money with Snow+ vending machines? A: Investing in a device with a 980 yuan gift package can basically recoup the cost in 1 month. You don't need tens of thousands of yuan; you can invest in a business with 1000 yuan. And our franchise policy is also generous: First, we have zero franchise fees, partners can pay in installments, and for partners who purchase Snow+ vending machines for the first time, we do not charge service fees or software fees, aiming to minimize partner costs. Second, when purchasing goods, we have 3 tiers of gift packages: 980, 1980, and 1980PLUS. The actual cost of the materials included is higher than the package price. Taking the 980 tier as an example, excluding the machine, the actual value of the material gift package included is about 2000 yuan. Third, we have a strong incentive policy, with varying rewards for excellent sales and those who purchase machines multiple times: if you achieve the specified sales amount within 8 consecutive weeks, you will receive an additional material gift package. Overall, the threshold is low, the investment is small, and the payback period is short, making it more suitable for sales in places with dense foot traffic. Q: Where are vending machines more suitable? A: All the scenarios we previously covered—bars, nightclubs, KTVs, and trendy restaurants—are applicable, as well as barbecue restaurants, smoking areas, and gathering places where it is not possible to have staff stationed for long periods. Vending machines mainly target the life and entertainment channels people frequent. In terms of cities, vending machines are actually well-suited everywhere because the investment cost is low, making operation convenient. More importantly, it's about these life and entertainment venues. Q: What products can I buy from the vending machine? A: There are mainly 3 types: disposable e-cigarettes, the LITE series pod system kit, and single pods. Oriented towards enhancing consumer experience, Snow+ does not make disposable e-cigarettes the main product of the vending machine. Instead, the LITE series, priced under 100 yuan, is the main product recommended to merchants and consumers. Compared with other pod system e-cigarettes in the industry, this product can restore more than 20 flavors, is closer to real cigarettes, produces more vapor, and is more satisfying. Its market retail price is only 1/3 to 1/4 of the price of most pod system e-cigarette kits, allowing it to enter lower-tier markets more quickly. Q: Why did Snow+ think of making vending machines? A: First, vending machines are part of new retail and new channels, fitting the purchasing habits of e-cigarette enthusiasts. Second, we also want to provide users with a more flexible and intelligent purchasing method, making it more convenient for users to buy our products. Third, vending machines require small investment, offer quick returns, and have very low costs, making them suitable for more scenarios. Fourth, vending machines can also better prevent purchases by minors. Snow+ vending machine at the Beijing e-cigarette exhibition Q: Other e-cigarette brands have already been using vending machines. What advantages does Snow+'s machine have compared with theirs? A: Snow+'s vending machine is 'small and beautiful,' convenient to set up in various terminals. Its capacity can meet a day's supply, at least 48 units, avoiding shortages. Moreover, we have a pod system product, the LITE series, which is very suitable for sale in vending machines and offers high cost performance. Currently, vending machine tracks are relatively small, so many brands only sell disposable e-cigarettes. Q: Compared with offline stores, what advantages do vending machines have? A: First, operating costs are reduced, whether in labor or machine costs. Second, vending machines are suitable for more scenarios, and they can provide real-time profit sharing, making sales data visible. Third, we can cooperate with payment platforms like WeChat and Alipay to verify the age of buyers. Q: How do you prevent minors from purchasing? A: The purchase process is simple: scan to buy. But scanning must go through WeChat or Alipay. If the buyer is under 18, payment cannot be completed. This is also a better way to use technology to prevent minors from purchasing. Q: Are there any franchise methods? A: You can call our franchise hotline 4000176690. If a tip is adopted, a payment of 400-2000 yuan will be made. 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