NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 28 of 30
90% of B2B Platforms Are on the Wrong Track
According to data from Yiou Think Tank, in the first half of 2016, the B2B industry saw 81 investment and financing events totaling 7.6 billion RMB, a staggering growth compared to the 5.01 billion RMB invested in all of 2015. As the B2B entrepreneurship boom rises, market optimism has sparked various discussions about platform models. After long-term observation of the B2B industry, Li Lun, partner at Panda Capital, believes that 90% of platform entrepreneurs are on the wrong track, falling into the trap of "information matching." If "matching" is meaningless, then what is the real value that B2B platforms can deliver?
李论Restructuring the FMCG Supply and Distribution Landscape is the Mission of B2B, and Alliance is the Best Form!
Discussions on FMCG B2B platform business models have waned, with a consensus emerging that platforms fall into matchmaking, self-operated, or hybrid types, often leaning towards either improving agency efficiency or disrupting the industry, rarely aiming to restructure regional supply and distribution. The article argues that pure matchmaking under existing dealer relationships is logically untenable, while self-operated platforms face heavy asset burdens and inefficiencies. It advocates for restructuring the supply chain through division of labor, symbiosis, and cross-industry alliances, where B2B platforms integrate resources rather than replace or eliminate traditional dealers, ultimately creating a closed-loop ecosystem.
赵波Wang Yang: The Key Points of Rural E-commerce Are Still Products and Logistics
Wang Yang, co-founder of Hunan Nongzesheng Technology Co., Ltd., discusses rural e-commerce models, emphasizing that the key points are products and logistics. He advocates integrating with county-level distributors rather than replacing them, and highlights the importance of understanding rural markets and building social network economic circles.
王阳Should Distributors Outsource Their Warehousing and Distribution?
This year's wave of FMCG B2B has brought another byproduct: city distribution logistics offering unified warehousing and distribution have rapidly risen across the country. By leveraging WMS, large warehouses, high racks, massive throughput, and bus-like logistics systems, they have reduced clients' warehousing and distribution costs by more than half. This cost reduction is a significant temptation for an agency industry already operating on thin margins, and it raises a new question: should we outsource our warehouses to them? Or should local trading companies join forces to build their own large warehouses for unified warehousing and distribution to lower logistics costs?
赵波What Does an Investor Look for When Investing in B2B?
As B2B gains momentum, we invited Bian Kailing, Investment Director at Ether Capital, who has discussed over 600 B2B projects, to share key success factors and investor concerns. Below is Bian's account to iHeiMa.
以太资本卞恺灵Will Wholesale Markets Disappear Under the Impact of B2B E-commerce? 5 Views on Their Industry Endgame
1. Wholesale is essentially 'distribution' in the supply chain, and physical wholesale and other distribution systems are mutually substitutive; 2. The existence of wholesale markets is based on complete product categories and small-lot wholesale, which is a more efficient distribution model than order-based systems; 3. How the internet transforms physical wholesale markets: on one hand, online wholesale platforms break physical space limits, enabling massive product listings and easy search and sourcing; on the other hand, online transactions establish evaluation and credit systems...
游五洋B2B Platform Building Warehouses: Opportunity or Trap?
Building warehouses for consumer goods B2B platforms, like B2C, is essential for operational efficiency, cost control, and user experience. Currently, domestic B2B platforms either build their own warehousing and distribution or outsource it. The author argues that while self-built warehouses may be necessary due to lack of infrastructure, they risk dragging the platform down if not independently operated and profitable.
赵波At the B2B Crossroads of the FMCG Industry, Who Is the Biggest 'Dark Horse'?
On July 16, over 600 industry elites from more than 100 well-known FMCG B2B companies and over 80 FMCG enterprises gathered at China's first 'Internet + FMCG' industry summit to discuss the industry's development path. The event featured speeches by Yuan Dengke, Deputy Secretary-General of the China Electronic Commerce Association, and insights from key figures such as Liu Ningbo, founder of Tobey.com; Guo Kunkun, head of Alibaba Retail Link; and others, focusing on themes of 'Change, Game, Breakthrough.'
New DistributionWang Chaocheng of Yijiupi: A Good B2B Platform Means Full Product Range, Low Prices, and Fast Delivery!
Wang Chaocheng, founder of Yijiupi, argues that the core value of B2B in the FMCG sector is to provide terminals with one-stop, low-cost, and efficient delivery services. He emphasizes focus and depth over broad ecosystem ambitions, advocating for vertical integration and category leadership as the path to success.
王朝成Profit Pursuit: From External to Internal, Cutting Costs Means Increasing Net Profit!
In a tough market with stagnant sales, rising costs, and squeezed profits, distributors face a bleak future due to manufacturers' channel flattening and e-commerce impact. Since 2015, many have switched careers or retired early, but in the internet era, there are no big cakes left; switching is risky, so transformation within the industry is better. The key is to control warehouse, logistics, and personnel costs through new awareness and tools.
张文学Yunbao Business Alliance: A Visit to the B2B Platform Model of an FMCG Cloud Ecosystem Service Provider
On July 11, a delegation of distributors from across the country, led by teacher Zhao Bo, arrived in Xiamen to visit the headquarters of Yunbao Business Alliance, a cloud ecosystem service provider for the FMCG industry. The delegation toured the Colorful Cloud Warehouse and the headquarters, and attended a B2B platform model exchange meeting.
New DistributionThird B2B E-commerce Study Tour Visits Wanshang Yizhan: The Connector of the B2B Ecosystem - Open Cloud Platform Model
On July 10, under the scorching sun, the Changsha headquarters of Wanshang Yizhan welcomed distributor friends from all over the country interested in B2B e-commerce models, led by Teacher Zhao Bo. In the morning, the distributors visited the warehousing and logistics distribution center of Wanshang Yizhan, where General Manager Wang Weixiong and Manager Yu Gang introduced the Wanshang logistics system platform. General Manager Wang led the group to tour the centralized warehousing and distribution center, which has an investment of 10 million yuan, an area of 13,000 square meters, 9,000 storage slots, and an annual shipping capacity of 1.5 billion yuan.
New DistributionUncovering Weijie City Distribution: Logistics is the Indispensable Infrastructure for Any B2B Platform
In the FMCG B2B industry, logistics is widely considered the core infrastructure for all B2B platforms; without an efficient system for unified warehousing and distribution, regional B2B operations cannot effectively function. This article examines Weijie City Distribution, a company that has successfully implemented a profitable and replicable business model in the city distribution sector, expanding to over 25 cities across China.
吴梅新Framework for Distributors to Break Through in Local B2B Markets
This article discusses the overall framework for distributors to break through in local B2B markets. The business model is not limited to a single link in the supply chain but starts from the perspective of the entire market ecosystem, using capital, data, and logistics to integrate the links of the local consumer goods supply chain, achieving low cost, high efficiency, and a highly data-driven and financialized vision.
赵波Amid the B2B Trend, Will Ping An Bank's Supply Chain Finance + Acquaintance Mall Model Reshape China's Distribution Landscape?
In 2016, B2B is gaining momentum, with Alibaba and JD.com entering the FMCG distribution sector. Ping An Bank, a capital giant, has also been quietly positioning itself in this traditional field, launching its own app, Ping An Steward, two years ago. Unlike Alibaba and JD.com, which directly supply terminals, Ping An Steward does not 'revolutionize' distributors but helps them manage inventory while facilitating internet transformation based on an acquaintance model, and of course, leveraging its core business to help distributors manage loans and wealth.
赵波How Yunbao Shangmeng Achieves the Ultimate FMCG B2B Cloud Ecosystem through 'Full-Chain Empowerment'
Five years ago, Zhuang Jianzhong, founder of Yunbao Shangmeng, pioneered the concept of 'cloud ecosystem services for the FMCG industry.' Through the interactive development of online SaaS cloud services and offline physical operations, the company efficiently connects manufacturers, distributors, retailers, and consumers across the industry value chain, empowering the entire FMCG sector and enhancing its competitiveness in the future market.
张腾Information Disconnected, Capital Tight, Logistics Fragmented: How Can B2B Break Through FMCG Channel Pain Points?
FMCG B2B and distributor transformation have become hot topics, with many trying various models. However, after nearly three years of research and practice, we believe that without addressing the entire supply chain, these efforts may be a false proposition. The key is to start with B2B platforms in the wholesale segment and provide full supply chain services.
赤霄剑Exclusive Interview with Tang Guangliang of New High Bridge: FMCG B2B Has No Light or Heavy Model, Only Matching and Direct Sales
On June 25, 2016, this platform's FMCG distribution professional management consulting interviewed Tang Guangliang, founder and CEO of New High Bridge B2B, at its Changsha headquarters. The interview covered topics such as the company's business model, procurement advantages, relationship with primary distributors, market development strategy, differences from Huimin.com, supply chain finance, financing, and expansion plans.
赵波From the Bang Xiaodian Case: Supply Chain Finance, Distributor Integration, and Integrated Warehousing and Distribution Are All Essential for FMCG B2B Platforms
On June 23, Zhao Bo, chief editor of this publication, interviewed Bang Xiaodian and had in-depth exchanges with its deputy general managers Xia Hongbo and Liu Li on the development model of FMCG B2B platforms. After visiting several mainstream FMCG B2B platforms in China, Zhao Bo believes that Bang Xiaodian has obvious advantages in three aspects: embedding supply chain finance, integrating distributor resources, and unified warehousing and distribution. Bang Xiaodian is a platform that not only allows purchasing FMCG products but also helps manufacturers operate their products, without disrupting the existing distributor landscape, and is built in alliance with distributors. In terms of operational services, Bang Xiaodian can help manufacturers with brand promotion, product distribution, outlet expansion, promotion execution, new product launches, and ordering meetings. For example, in product distribution, the platform can use online-offline integrated promotion to help suppliers expand their products to 2,000 small stores within one month.
New DistributionWine B2B's Crude Disruption: Like Snatching Food from a Beggar's Bowl
Channel flattening, direct supply from overseas wineries, opaque pricing, financial support... In recent years, seemingly beautiful and 'high-end' B2B platforms have quietly emerged in the wine industry. Apart from causing widespread complaints, these so-called 'high-end' platforms have not immediately delivered the envisioned sales growth of 300 million, 500 million, or 1 billion. What has the wine B2B platform actually brought to the industry? Since some B2B platforms launched with great fanfare, they have only been welcomed by small and medium-sized liquor stores or group-buying merchants, which is the fundamental reason why wine B2B platforms have not grown rapidly after several years of operation. Why? Let me analyze this from the actual needs of two key nodes in the channel.
许光明Yihaodian's Tmall Flagship Store Closed: Why Is JD.com Integrating So Quickly?
According to Lianshang.com, just three days after JD.com acquired Yihaodian, the integration has already led to major changes. On June 24, the Tmall flagship store of Yihaodian disappeared, indicating the rapid pace of the deal. Analyst Yun Yangzi believes the key is the supply chain cooperation between JD.com and Walmart, with Walmart's physical stores integrating with JD Daojia and using the Dada logistics platform, which may also involve restrictions on Walmart China's e-commerce operations.
云阳子Where Is B2B E-commerce Headed in 2016?
After last year's market groundwork and trials, B2B e-commerce companies have sprung up in 2016, with at least 2,000 platforms nationwide and growing. This article analyzes popular FMCG B2B models, including heavy logistics, light logistics, and pure platform models, and discusses the pros and cons of distribution and self-operated models, as well as entry points through distribution channels and catering channels.
消费日曝Liu Qiangdong: It's Time to Acknowledge That E-commerce Cannot Do Without the B2C Logistics Model
According to the National Development and Reform Commission, China's total social logistics costs in 2015 reached 10.8 trillion yuan, accounting for 16% of GDP, compared to 5-6% in Japan and 6-7% in Europe and the US. Despite the rapid growth of the express delivery industry, most companies are barely profitable or even loss-making. Liu Qiangdong argues that the B2C logistics model, which JD.com has pioneered, is essential for e-commerce and can reduce social costs.
New DistributionThe B2B Road Is Not as Smooth as Imagined: Rationality Needed in Traditional Industry Upgrades
The article argues that B2B e-commerce platforms in traditional industries face significant challenges, including the difficulty of distinguishing real transactions from subsidized or fake ones, and the complexity of replacing existing distribution channels. It emphasizes the need for rational investment and innovation, focusing on team strength, market size, timing, and sustainable models rather than just transaction volume.
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