On July 16, over 600 industry elites from more than 100 well-known FMCG B2B companies and over 80 FMCG enterprises gathered at China's first 'Internet + FMCG' Industry Summit to 'compare swords on Mount Hua' and discuss the development path of the FMCG industry. Yuan Dengke, Deputy Secretary-General of the China Electronic Commerce Association, delivered a speech. Distinguished guests including Liu Ningbo (founder of Tobey.com), Guo Kunkun (head of Alibaba Retail Link), Zhao Qian (vice president of Yunniao Technology), Yan Hui (general manager of industry products at Yeepay), Xie Minru (general manager of the business department at Ping An Bank Ningbo Branch), Li Haiping (chief designer of Ping An Bank's Business Manager and founder of Shenzhen Supply Chain Self-Media), and Ren Yegong (operations head of Ping An Bank's Business Manager and senior internet operations expert) engaged in discussions around 'Change, Game, Breakthrough' and delivered insightful presentations on topics such as 'Trends and Future of FMCG B2B,' 'FMCG B2B and Traditional Supply Chains,' and 'How FMCG B2B Can Achieve Breakthroughs.'

The O2O business development direction for traditional FMCG enterprises has become a consensus. With economic growth and rising consumption levels, people have higher demands for FMCG categories and quality, which the traditional supply and marketing system cannot meet. FMCG B2B, riding on the policy benefits of 'Internet+' and supply-side reform, is advancing rapidly and is likely to become the first B2B segment to break through after bulk commodities.

2016 has become the first year of the FMCG B2B explosion; industry competition brings industry change, ultimately leading to industry breakthroughs.

'Cross-border' arrival: FMCG B2B produces a dark horse

Ping An Bank, seemingly a bank unrelated to the FMCG B2B industry, unexpectedly received unanimous praise from distributors and emerged as a dark horse among many B2B companies, winning the prestigious '2016 China B2B Industry Recommended Internet + Financial Services Partner' award at the conference.

This honor stems from an internet product meticulously crafted by Ping An Bank—Orange e-Platform Business Manager.

'Run the bank beyond the bank! Ping An Bank builds a platform-based supply chain finance—Orange e-Platform Business Manager, aiming to achieve deep integration and ultimate experience of 'supply chain finance + internet finance' and serve 'repeat customer business.'' said Hu Yuefei, vice president of Ping An Bank.

Looking at the current market, apart from Orange e-Platform Business Manager, there is no other model or reference specifically serving the 'repeat customer business circle.' Its business logic is completely different from that of 'online shopping platforms' for transactions with unfamiliar customers.

The so-called 'repeat customer business' generally refers to the continuous and stable 'repeat customer' transactions between upstream and downstream in the supply chain, whether B2B, B2C, or C2B. Orange e-Platform Business Manager also opens the platform to partners for sharing and win-win, forming an 'ecosystem' to achieve functional complementarity, customer sharing, and value co-creation, thereby realizing economies of scale and scope.

Ping An Bank's award is expected

Ping An Bank planned ahead, starting as early as 2012 to develop its internet upgrade platform for corporate business—Orange e-Platform Business Manager—to explore the integrated development path of 'supply chain finance + internet finance.' On July 9, 2014, Orange e-Platform Business Manager was officially launched.

Business Manager has shown strong momentum. Over the past two years, registered enterprise users have reached 430,000.

Being selected as the '2016 China B2B Industry Recommended Internet + Financial Services Partner' at China's first 'Internet + FMCG' Industry Summit is only natural.

Orange e-Platform Business Manager has done its homework, deeply cultivating its 'internal skills'

But why has Orange e-Platform Business Manager, only two years old, become a 'dark horse' standing out among many B2B platforms? Perhaps some clues can be found in its innovative 'three cards.'

The first service innovation card played by Orange e-Platform Business Manager is: comprehensive financial services for small and medium-sized enterprises, helping them transform. Its products cover functions such as 'B2B mall, online ordering, inventory management, online payment, supply chain finance'; through free SaaS cloud services, it not only enables traditional FMCG enterprises to achieve successful Internet+ transformation and upgrading and improve supply chain efficiency, but also allows cooperation with other B2B platform service providers to achieve transaction data integration.

'Deeply cultivating the industrial chain financial services to achieve full coverage of the chain ecosystem' is the second card. Supporting data: over the past two years, registered enterprise users have reached 430,000. Orange e-Platform Business Manager relies on enterprise behavior data to innovate online financing service models, effectively solving the problems of 'difficult, slow, and expensive' financing for small and medium-sized enterprise customers.

The third card is 'adapting to the trend of e-commerce transformation in the real economy and serving various industrial e-commerce platforms.' Specifically, it refers to standardized solution packaging and rapid output to solve problems in enterprise e-commerce transactions such as cross-bank collection, order payment matching, transaction witnessing, and capital appreciation.

Business Manager has put considerable effort into the FMCG B2B industry, and it is only natural that it has carved out a place in this field.

'In the Internet era, 'connection, sharing, and win-win' are eternal themes. The Orange e-Platform Business Manager platform will continuously integrate various supply capabilities for supply chain e-commerce and financial transformation, adhere to integration and sharing, fully rely on its unique comprehensive financial platform, innovate products and business models, comprehensively address customer operational needs, and actively create a new era of supply chain e-commerce finance,' said Ping An Bank. 'We want customers to feel that Ping An Bank is different.'

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