NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 29 of 30
FMCG B2B Platforms: Three Reasons Logistics Must Come First
2015 was dubbed the inaugural year for vertical B2B e-commerce. In the FMCG sector, platforms like Zhanghe Tianxia, Huimin Wang, and Jinhuobao rapidly rose with successive funding rounds, stirring the waters. By 2016, with giants like Alibaba and JD.com entering the fray, the nascent FMCG B2B e-commerce platforms were instantly engulfed in fierce competition, with major players and dark horses carving out territories—some splurging millions, others exiting quietly, as the tides turned. The internet will inevitably transform every industry, including FMCG distribution, without a doubt. But the only question now is when, where, and how?
New DistributionHow Are FMCG Distributors Being Killed by B2B?
This article discusses how B2B platforms are disrupting traditional FMCG distribution by using strategies like price parity, value-added services, and eventually taking over small retailers, leading to the demise of traditional distributors. It outlines a four-stage process and warns that distributors must adapt or be eliminated.
赵波A Comprehensive Look at Mainstream FMCG B2B Business Models in China
This year, FMCG B2B platforms have sprung up like mushrooms, with over a hundred known to the author alone. Although transaction methods are only two types—matching and self-operated—the operational logic and details vary greatly. The author has compiled the models of 18 mainstream FMCG-related B2B platforms in China to help those interested in understanding FMCG B2B.
赵波2016 China B2B E-commerce Industry Research Report
China's B2B e-commerce transaction scale has grown steadily, reaching 11.8 trillion yuan in 2015. Application software service models provide technical support for bulk commodity trading B2B e-commerce. For SME B2B e-commerce, deep supply chain needs and the ability to provide comprehensive services will be future competitive points.
分析师 焦定坤Will the Supply Model of Grain, Oil, and Condiments in the Catering Channel Be Rewritten by B2B Platforms?
Recently, we visited three B2B platforms focused on the catering industry: Caiba, Tongying Tianxia, and Meicai. Although all are B2B, their models differ slightly. Through an introduction and analysis of these three models, we discuss whether the supply model for grain, oil, and condiments in the catering channel will be rewritten by B2B platforms.
赵波Distributors Venturing into B2B Platforms Must 'Shop Around'!
This year marks a breakthrough for internet transformation in the FMCG industry, with Alibaba and JD.com entering traditional supply and distribution, and numerous B2B platforms emerging, all claiming to overturn the existing landscape. Chinese FMCG distributors face pressure from both ends, earn razor-thin profits, yet are criticized for inefficiency, prompting a mix of attempts to bypass, integrate, disrupt, or optimize them, leaving many distributors confused and anxious about being marginalized.
赵波Distributors Doing B2B: Build Their Own Platform or Join a Franchise?
This article analyzes the pros and cons of distributors building their own B2B platforms versus joining existing ones, and advises them to accurately assess their own capabilities and market conditions before deciding. It also announces an online salon on the topic.
赵波Yantai Yishang Model: Logistics is the Foundation for Transitioning to B2B E-commerce
Just like the development of C-end e-commerce, the evolution of B-end e-commerce also takes time. In this process, Yantai Yishang, a distribution e-commerce platform in Yantai City, Shandong Province, has firmly seized the emerging e-commerce opportunities and provided a good model and platform for a new round of distributor transformation. From logistics to platform, the two complement each other. Yantai Yishang Logistics is the largest modern warehousing and logistics platform in Yantai and also the largest B2B e-commerce platform locally. In simple terms, retail stores place orders for goods from various distributors on Yantai Yishang's online platform, and Yantai Yishang can quickly deliver the goods from various distributors to the stores in a unified manner.
杨留原Why FMCG B2B Platforms Must Operate Their Own Inventory to Succeed
After discussions with the head of Jinhuobao, the author realized that asset-heavy models can scale rapidly by leveraging social resources. This has significant implications for B2B e-commerce platforms, which should consider self-operated models to ensure supply chain control and profitability.
赵波Alcohol B2B Cannot Change the Distribution Channel Landscape of Baijiu
Yijiu Pi, a leading alcohol B2B e-commerce company, recently announced the completion of a B+ round of financing of 200 million yuan. The round was led by Yuansheng Capital and Zhongding Chuangtou, with existing investors Source Code Capital and Lighthouse Capital participating. Lighthouse Capital continued to serve as the exclusive financial advisor. This has attracted widespread attention in the alcohol industry. Famous liquor manufacturers hold market power, and alcohol B2B cannot change the distribution channel landscape of baijiu.
New DistributionB2B Supply Chain: Blue Lake Capital's View on 'Internet+'
This article shares Blue Lake Capital's observations on how mobile internet is transforming traditional B2B supply chains, focusing on three key characteristics of wholesale markets: accelerating non-standard product transactions, pricing, and improving product variety and search speed. The author argues that by integrating scale through mobile e-commerce, startups can move the efficiency frontier and disrupt existing players.
New DistributionMore Than 90% of FMCG B2B Platforms May Die on the Road to Success
In the context of the booming B2B sector, entrepreneurs are rushing into this market full of opportunities and uncertainties. The author, optimistic about future B2B trends, shares insights to provoke thought among industry practitioners. The article analyzes several FMCG B2B platforms with different entry models, such as Zhanghe Tianxia, Huimin Wang, JD New通路, Alibaba Retail通, and Yishang Model, highlighting their characteristics and challenges.
赵波Insights into FMCG B2B: Logistics as the Foundation, Small Stores as the Core, and Platforms as Both Teachers and Traditional Chinese Medicine Doctors
This publication recently organized visits for 152 distributors from across the country to three B2B models suitable for distributor transformation: Yantai Yishang, Jinan Beiquan, and Zhengzhou Piduoduo. Through in-depth exchanges, the author concludes that logistics is the infrastructure of the supply chain, small stores are the core nodes connecting suppliers and consumers, and platforms must act as both teachers and traditional Chinese medicine doctors to solve distributors' problems.
赵波FMCG Distribution B2B Full Inventory: Many Players, a 10-Trillion-Yuan Market with Great Potential
According to Tobey.com, based on logistics topology, B2B in physical trading can be divided into two categories: distribution hub and local service, both attracting capital attention. Last year, bulk B2B was favored in the hub model, while this year, more complex capital moves are expected in petrochemicals and rubber/plastics. In local services, fresh food and meal distribution saw a boom as O2O faded, and this year's hotspot may be FMCG distribution. Under this forecast, Tobey.com has sorted participants in FMCG distribution into four categories: internet online trading market, trader transformation, SaaS ordering, and cross-industry giants.
令狐小二Is the Opportunity for Distribution E-commerce Here? Insights from Yantai Yishang Logistics
A recent visit to Yantai Yishang in Yantai excited me. Unlike previous e-commerce that conquered commerce with internet, Yishang is a commercial player using the internet to solve previously unsolvable problems, reshaping China's fragmented commercial system without burning cash or gimmicks, offering real value. Since Taobao's rise, distributors have felt threatened by disintermediation, but with nearly 30 trillion yuan in retail, e-commerce only accounts for 10%, leaving traditional channels dominant. After visiting Yantai Wanshanggou, I believe the time for distribution e-commerce has come.
刘春雄In the B2B Era, How Should Distributors Upgrade Their Core Value?
As a model of B2B, HuiCong is a pioneer, but its current development is awkward; Alibaba's 1688 has not succeeded but is not dead, having cooked half-cooked rice; JD.com's new "New Channel Business Unit" this year is inevitably seen as a speculative move to try elsewhere when at a disadvantage in the B2C market. Any innovation, including business model and channel model innovation, must bring value to society, otherwise it will die halfway. This value includes value addition, cost reduction, and good consumer experience. B2B as a channel innovation cannot violate this fundamental principle.
黄润霖Core Resources Flock to B2B, Total Funding Soars 699%, B2B to Produce BAT-Level Stars
A series of signs indicate that To B is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O. Big names have recently spoken out in favor of To B. In early 2016, several notable events in the internet sector showed special trends. One was Zhaogang.com's 1.1 billion yuan financing, the highest since Meituan-Dianping. Another was the well-known host Lang Yongchun resigning from CCTV to join Zhaogang.com. A series of signs indicate that To B (enterprise-oriented internet services) is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O.
New DistributionTang Guangliang: FMCG B2B without Commerce Flow and Logistics is Nothing but Hooliganism
In this article, Tang Guangliang, CEO of New Distribution, argues that FMCG B2B platforms without commerce flow and logistics are nothing but hooliganism. New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve service quality, thereby building future competitive barriers. As FMCG B2B becomes an industry trend, the battle between asset-heavy and asset-light models may determine who goes further.
New DistributionDistributors, Don't Be Naive: Do You Really Think You Can Make Money from B2B Platform Transaction Fees?
Many distributors initially plan to build B2B platforms with the idea of profiting from transaction fees, but the author argues this is naive and unlikely to yield significant profits. The article explains why relying on transaction flow for revenue is flawed, and suggests that the real value of B2B lies in centralized procurement and distribution to reduce costs and increase sales.
赵波Dissent: Is the B2B Business Model Unreliable?
The article argues that B2B e-commerce platforms may not be as reliable as they seem, as many rely on subsidies to inflate transaction volumes, similar to the O2O bubble. It highlights challenges in traditional industry supply chain upgrades, such as buyer/seller markets, intermediary dealers, and SKU complexity, and suggests that rational investment should focus on team strength, market size, timing, and sustainable models.
New DistributionDeconstructing 'Retail Link': What If Sister Yang Were Jack Ma?
Alibaba's B2B division is aggressively promoting 'City Partners' to sign up small urban shops for its new procurement platform, Retail Link. This initiative could become a breakthrough for Alibaba to expand into offline实体经济, leveraging data, logistics, and financial services to create a vast network of mom-and-pop stores.
杨阳Facing B2B Platforms, Distributors, What You Really Need to Cultivate Is: 'The Nine Yang Manual'
This article discusses the challenges and opportunities for FMCG distributors in the context of B2B platforms. It argues that distributors should focus on improving their own management and operations rather than just joining platforms, and provides practical advice on cost reduction, role transformation, and strategic mindset.
赵波How Should Distributors View B2B: Friend or Foe?
In 2016, with JD.com formally establishing its New Channel Division and Taobao launching its Rural Taobao project, various FMCG B2B platforms emerged like mushrooms after rain. So, are traditional FMCG distributors facing 'disintermediation'? Where is our way out? Most e-commerce companies entering the FMCG distribution market view distributors as sponges to be squeezed for profit, while we are filled with bitterness. Business is getting harder, and under the fourfold pressure from manufacturers, supermarkets, retail terminals, and B2B platforms, the space for us to operate is shrinking. Is it the B2B platforms that have taken away our livelihood? Is that really the case?
张文杰Original Submission | With B2B Arriving, What Changes and What Stays for Salespeople
Just after the New Year's Day holiday, JD.com's 'New Channel Business Unit' targeting end terminals made salespeople in traditional enterprises, who spend their days among distributors, sense the danger of losing their jobs. Those who relied on the 'opening points, pushing inventory, collecting payments' approach began cursing e-commerce platforms for the first time. Shortly after the release of the 2015 semi-annual financial reports, affected by the overall economic environment, layoffs at major tech companies were frequent: Tesla cut 200 jobs, Lenovo laid off 3,200 non-production employees...
黄润霖