NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 30 of 30
B2B Industry Entrepreneurship Observation Report: Crisis and Opportunity
Crisis and opportunity. As economic growth slows and capital markets fluctuate, another capital winter seems imminent, posing risks for entrepreneurs and investors. Yet history shows that periods of crisis have birthed giants like BAT. Beneath the surface lies a huge demand for transformation and change, and those who seize it with innovative thinking may create the next BAT.
New DistributionNew Distribution CEO: Only Two Unicorns in FMCG B2B in the Next Five Years
New Distribution B2B is the first FMCG B2B e-commerce platform in China, adopting a business model of e-commerce platform + logistics distribution + convenience store franchising. It moves traditional wholesale markets online, centralizes all FMCG categories in logistics centers, and cooperates directly with first-tier distributors and manufacturers, solving problems such as lack of delivery services in traditional wholesale markets and incomplete categories, opaque pricing, and slow after-sales service in traditional distribution. It provides value-added services like store location, layout design, product display, opening planning, and operational guidance. The platform has over 50,000 registered users and four logistics bases in Hunan and Guangdong, with over 4,800 franchised convenience stores.
唐光亮FMCG B2B Arrives: Are Salespeople Going to Lose Their Jobs?
In 2016, internet giants like JD.com and Alibaba entered the FMCG B2B sector, threatening traditional distributors. However, platforms like Jiumaotong, which collaborate with second-tier distributors for logistics and leverage technology, are finding success by becoming regional brand operators, suggesting that traditional channels and sales roles will evolve rather than disappear.
New DistributionThe Transformation Battle Has Begun: How Should Distributors Embrace the Internet?
The information revolution is rapidly spreading from the C-end to the B-end, and traditional distribution channels are being restructured. Distributors are facing increasing pressure, making transformation urgent. This article analyzes the challenges distributors face and outlines six models for their digital transformation.
寇尚伟Annual Sales Over 20 Million Yuan Yet Not Profitable: The 'Confusion' of This Small and Medium Food Enterprise Is the Today and Tomorrow Many Companies Are Experiencing or About to Experience!
Over the past decade, the price of a can of lotus root soup (1 kg) has risen 37%, but labor costs have tripled. Wang Hongwei, general manager of Wuhan Xiangmanyuan Food Co., Ltd., said that labor cost per can is 2.3 yuan, accounting for 10% of the total cost of 23.2 yuan, with an average annual increase of 8%. A bill he provided shows that a can sells for 32.9 yuan, with costs including labor, transportation, packaging, taxes, and raw materials, but 2.58 yuan of costs are unspecified.
沈佑荣Supermarket B2B Platforms Are Hot: How Are They Eating Distributors' Lunch?
At JD.com's annual meeting, Liu Qiangdong revealed that in 2016 JD.com would launch a 'New Channel Division' to partner with community stores and supply them directly, bypassing distributors and wholesalers. Similarly, Alibaba's B2B division announced a 'City Partner' plan to provide retail outlets with sourcing, delivery, and financial services, also aiming to capture distributors' market share. Meanwhile, supermarket B2B platforms like Zhanghetian, Huiminwang, 500mi, Yubianli, Aibianli, and Youwuxian have all secured funding, signaling a wave of internet disruption in the distribution sector.
弓东力B2B Has Arrived, Where Is It Headed?
Internet technology has brought unprecedented changes, causing both joy and concern. In the traditional supply and marketing sector, Alibaba and JD.com have appeared... B2B! Thank goodness, you're here!! Every technological revolution greatly enhances productivity, leading to a redivision of labor and more efficient collaboration. This article explores the impact of B2B on traditional supply chains, the strategies of Alibaba and JD.com, and the future of business forms.
浮沉The Secret to Maximizing Sales: Process-Oriented Metrics and Data-Driven Tracking
A friend in the clothing industry achieved double-digit same-store sales growth by process-orienting sales metrics and tracking KPIs in real time with sales incentive games. This article explains how to break down sales targets into actionable components and establish a systematic tracking system to maximize retail sales.
黄成明How Long Can the Quick Money of Small FMCG B2B Platforms Last?
Recently, many distributors have been asking me on WeChat: 'A platform called XX approached us, saying they can help us sell products online. Do you think this is feasible?' The XX platform they mention is the FMCG B2B e-commerce platform that has become incredibly popular lately. Given that the views in this article are too subversive and negative, I won't name specific platforms, but this article is a warning to distributors: e-commerce is booming, but don't be overly optimistic about entering the market. Overall, the current operating model of domestic FMCG B2B e-commerce platforms is...
赵波How to Successfully Host an Order Conference at Year-End?
Order conferences are a common promotional tactic in the industry, used by manufacturers to boost sales and recruit distributors. Distributors also actively imitate this by collaborating with brand manufacturers to expand their second-tier wholesalers and retail channels. These events help quickly distribute products to sales points, occupy capital and shelf space, and create a strong market push. Distributor order conferences can be categorized by client type (distribution clients vs. sales outlets) and by venue (on-site vs. door-to-door). This article focuses on on-site order conferences, which, if poorly executed, can become mere social gatherings with low orders or poorly attended events. Success requires attention to details.
New DistributionYijigou: Building a Harmonious Channel Ecosystem
While B2C e-commerce platforms are engaged in price wars with no clear future, B2B e-commerce seems to exist in a different world. Yijigou, a B2B platform, achieved nearly 40 million yuan in transactions on Double 11 and surpassed 100 million yuan in total transactions within two months, covering over 20 cities. The company aims to become the mobile ordering platform for 10 million retail stores.
尚阳The Importance of Information in Decision-Making
After watching the TV drama 'The Great Qing Salt Merchants', I was struck by a plot that illustrates the critical role of information in decision-making. The protagonist, Wang Chaozong, successfully navigates a complex crisis by synthesizing diverse information sources, leading to a win-win outcome for all parties.
张卫红Examining the Ordering Software and Platforms Claiming to Disrupt the Existing FMCG Distribution Model
Since last year, many online ordering platforms have emerged, such as Yingxiaotong's 'Hui Xiadan', the FMCG housekeeper in Jiangsu and Zhejiang, Beijing's 008, and Tongcheng Wholesale, all operating under a B2B model for FMCG supply chain procurement. They aim to save on sales personnel and wholesalers by enabling online ordering and centralized offline delivery, thereby improving distribution efficiency. Recently, many distributors have called to ask whether these software solutions are truly effective as claimed. The author argues that while these platforms identify real pain points, they overlook the essential functions of sales personnel and the advantages of local distributors, and that the claimed cost reduction and efficiency gains remain theoretical. The article advises distributors to focus on internal management improvements and use internet tools to enhance their competitiveness.
赵波Dealer Management Loopholes Series: Logistics Management
A company inevitably deals with four systems: cash flow, logistics, personnel flow, and information flow. Many dealers think logistics is simple—just deliver the goods. However, hidden costs and inefficiencies often arise, such as unauthorized side trips and wasted time. This article analyzes the causes of logistics cost overruns and proposes solutions, including the use of a vehicle dispatch log.
张势之A Step-by-Step Breakdown of a Successful Distributor Ordering Conference
In just 9 days, three regional distributor ordering conferences were held, exceeding expectations and boosting channel confidence. This article breaks down the key actions into three levels—planning, execution, and key points—to ensure the process is streamlined, executable, and replicable.
蒋军Three Objectives and Two Pitfalls of a Distribution Conference
A distribution conference is a common promotional tool in the FMCG industry, used by manufacturers to boost sales and recruit distributors. Distributors also use these events to expand their network of secondary wholesalers and retail outlets, aiming to quickly place products in stores and capture market share. This article outlines the three key objectives of a successful conference—increasing sales, developing new customers, and easing cash flow while strengthening relationships—and highlights two common pitfalls to avoid.
New DistributionAgents Should Be Sales Promoters, Not Logistics Providers
Market competition is brutal; those who do not advance will retreat. Agents who want to develop further and gain greater benefits must first identify their own problems. Key issues include mismatched sales teams, outdated mindsets, and a shift from proactive promotion to mere distribution.
New Distribution