Yijiu Pi, a leading alcohol B2B e-commerce company, recently announced the completion of a B+ round of financing of 200 million yuan. The round was led by Yuansheng Capital and Zhongding Chuangtou, with existing investors Source Code Capital and Lighthouse Capital participating. Lighthouse Capital continued to serve as the exclusive financial advisor. This has attracted widespread attention in the alcohol industry. Famous liquor manufacturers hold market power, and alcohol B2B cannot change the distribution channel landscape of baijiu Can alcohol B2B platforms change the distribution channel landscape of baijiu? In this regard, Yu Chaowei, founder of the Laojiaoke system, analyzed: "Currently, famous liquor manufacturers hold market power, and alcohol B2B platforms cannot change the distribution channel landscape of baijiu. First, major domestic baijiu manufacturers have completed nationwide market layouts, with mature and stable sales networks. The current operating model aligns with the interests of manufacturers and distributors, and manufacturers have little desire to overturn the existing dealer system. Second, the channel scale of alcohol B2B platforms is too small, and they are currently in the money-burning stage. For a trillion-yuan baijiu market, 200 million yuan in financing may not be enough. Due to favorable timing, location, and people, major distributors of famous liquor manufacturers remain the main force in the baijiu distribution channel." Yang Lingjiang, chairman of 1919 Liquor Direct Supply, also expressed this view during the 2016 Chengdu Spring Sugar and Wine Fair: "We won't argue with manufacturers anymore; we should cooperate well to sell liquor." 1919 Liquor Direct Supply has developed extremely rapidly in the liquor circulation field this year. Yu Chaowei said, "Product pricing power and market expenses are controlled by famous liquor manufacturers. Liquor brands dominate consumer choices, and circulation channel distributors cannot play a significant role." Zhongniang Liquor Group Buying: Profits Depend on New Product Promotion and Sales Zhongniang Liquor Group Buying, the B2B platform under Jiuxian.com, has covered thousands of county-level markets in China. Wang Wenming, general manager of Zhongniang Liquor Group Buying, frankly stated that the era of easy money is over. Moutai and Wuliangye are certainly easier to sell than any other liquor, but don't expect to make much money from them. Zhongniang Liquor Group Buying has tens of thousands of baijiu categories, many of which are developed with its own participation. Selling these categories is the survival path for current distributors. The era of major transformation for liquor distributors has arrived. This means that liquor merchants' profits still depend on the promotion and sales of products they can control, not just on a B2B software platform. Liquor Merchant Transformation: Maintaining the Existing Distribution Channel Ecosystem Balance is Key The market environment has undergone earth-shaking changes. How should liquor merchants transform? Wu Zhiyu, general manager of Chongqing Batangsi Sugar and Wine Co., Ltd., said: "With the rapid development of the internet and transportation networks, the business environment of the baijiu market has undergone tremendous changes. The development of Chongqing Batangsi Sugar and Wine Co., Ltd. benefits from these changes. Famous cigarette and liquor stores, second-tier distributors, and intermediaries with extensive networks are all important baijiu sales channels. How to ensure their interests and maintain a stable and healthy liquor distribution channel ecosystem balance is the most critical. The Chinese baijiu market is very large, with enough living space. Traditional liquor merchants can survive well by using new tools to maintain the original ecosystem. If an alcohol B2B platform destroys the ecosystem, it will be difficult to succeed." In 2015, Batangsi introduced the Laojiaoke system, which protected the interests of every link and established a large-scale social distribution group buying channel. Wu Zhiyu said, "If you don't distinguish and protect the interests of channel customers, who would introduce customers to you and help you sell liquor?" - END- The best domestic FMCG distributor learning platform Focusing on providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent Article Selection | 002 Distributor Market Operations | 003 Terminal Visit Management | 004 Sales Supervisor Skills | 005 Sales Improvement Techniques | 006 Channel Expansion | 007 Managing Distributors | 008 Distributor Development | 009 Distributor Internal Operations Management | 010 Team Management | 011 Efficient Distribution Techniques | 012 Sales Manager's Skills | 013 KA Operation Methods and Strategies | 014 First Lesson for New Salespeople | 015 Internet, Brands | 016 Distributor B2B Transformation | [Long press QR code to follow]